Marketing Customer Service

Daniel Ackenbrack

Email: *********@********.***

Address: *** ****** ****

City: Aiken

State: SC

Zip: 29803

Country: USA

Phone: 803-***-****

Skill Level: Management

Salary Range: 55

Willing to Relocate

Primary Skills/Experience:

Art Direction Team Leadership Project Management Print Advertising/Collateral Direct Mail Marketing

Educational Background:

Associate Degree, Advertising Design

Art Institute of Fort Lauderdale, 08/1985 - 05/1987

Fort Lauderdale, FL

Job History / Details:

DANIEL ACKENBRACK 135 Gibbon Lane Aiken, SC 29803

803-***-**** *********@********.***

Portfolio available at www.RediDesignCreative.com

ART DIRECTOR

AWARD-WINNING GRAPHIC DESIGN * QUALITY-DRIVEN PROJECT MANAGEMENT * CREATIVE VISION & LEADERSHIP

Quality-driven Senior Art Director leveraging expertise in all aspects of creative management to deliver innovative and compelling brand logos and graphics for print and electronic marketing campaigns. Assesses project needs, constructs timelines, and coordinates teams to effectively manage multiple projects simultaneously. Strictly monitors quality, and budget details to ensure 100% customer satisfaction and optimal return on investment. Proven ability to build strong client relationships at all levels, sustaining long-term customer loyalty throughout a broad scope of industries including Travel & Tourism, Banking & Finance, Healthcare, Entertainment & Dining, Sports & Recreation, and Real Estate & Construction.

Core competencies include ...

*Graphic Design

*Art Direction

*Logo Design

*Photo Retouching *Team Leadership

*Corporate Identity

*Print Advertising

*Print Collateral *Direct Mail Marketing

*Outdoor Media

*Product Packaging

*Web Design & Marketing *Electronic/Interactive Media

*Project Management

*Customer Service

*Corporate Communications

Technical Proficiencies: Adobe Creative Suite 5.5 (InDesign, Illustrator, and Photoshop), Acrobat, Lightroom;

QuarkXPress 6.5; MS Word, Excel, PowerPoint; SEO, pay-per-click, Social Marketing

PROFESSIONAL EXPERIENCE

Mirage Marketing, Sanford, FL/Red i Design, Inc., Aiken, SC 1998-Present

SENIOR ART DIRECTOR

Delivered award-winning creative concepts, art direction, copy editing, and production management for local, regional and global clients, design groups, and advertising agencies. Supported a broad range of marketing and brand initiatives through innovative print, outdoor, direct mail, electronic, and interactive media projects. Coordinated and managed a virtual support team as needed to ensure on-time and on-budget completion of ongoing client projects. Sustained top-line responsibility for administrative accuracy, project leadership, creative design, quality control, and customer satisfaction.

Key clients and projects include ...

Florida Hospital

* Sustained long-term customer satisfaction and client loyalty as the first-call resource for creative marketing and brand initiatives for more than 10 years.

* Led a virtual production team including a graphic artist, art directors and print managers to ensure on-time, on-budget completion of top-quality brand and marketing projects for one of the nations largest healthcare providers.

* Designed and developed print ads, billboard graphics, direct mail, web banner ads, and website pages for a network of locations throughout the state.

* Delivered 214% return on marketing investment on a measured campaign and increased traffic count throughout the organization as a result of consistently effective marketing tactics.

Walt Disney World

* Produced logos, brochures, posters, and direct mail pieces for targeted audiences to build awareness and participation of special events such as Grad Night, Night of Joy, Y.E.S., and Magic Music Days. Directed photo shoots for marketing materials in the Disney Parks with talent, photographers and locations chosen by the Mirage team.

* Hired to develop creative concepts for the opening of Disneys Wide World of Sports complex. Created logos, brand graphics, and brochures to build market awareness and cultivate attendance for a multitude of amateur sporting events. Also produced the Atlanta Braves Spring Training program and marketing materials when the new state-of-the-art complex first opened.

DeBartolo Development

* Designed property logos, corporate identity packages, and websites and produced sales brochures for multi-family ground-up development and value-added property projects including Abaco Key Apartments in Orlando, Andros Isles Apartments in Daytona Beach and Arbor Glen Apartments, Lakeland, FL.

Edelweiss Lodge and Resort

* Developed original logo and incorporated the style into brand logos for multiple internal operations throughout a state-of-the-art vacation resort for military personnel. Also produced Point-of- Sale materials that were used in military installations across the world to promote the opening of the new Resort in Garmisch, Germany, to both active and retired military personnel.

* Travelled overseas to meet with executive teams and experience the property and location.

Holiday Inn Club Vacations

* Constructed an extensive marketing kit for two distinct membership levels, the Holiday Inn Club Membership Program and the HICV Signature Collection, a program illustrating high-end villas and targeting elite clientele. The kits include a die-cut carrier, 140+ page brochure/catalog listing amenities, floor plans, timeshare options for the Orlando property and membership information for numerous global resorts, legal document CDs and other product specific marketing items.

PleaseDoNotTouch.com

* Designed and produced a line of static cling decals to help deter fingerprints for show car enthusiasts and built a company website with search engine optimization, pay-per-click, and point-of-sale capabilities to optimize revenue.

* Leveraged knowledge of cutting-edge media, social marketing, and web marketing tools to create an innovative new marketing concept. Printed a scannable QR code with the tagline -The answer to a real touchy subject!- on the front of T-Shirts that lead the viewer to the PleaseDoNotTouch.com home page.

Broad and Cassel Attorneys at Law

* Achieved all marketing and brand objectives working directly with the firms Orlando-based marketing directors for 8 legal offices throughout the state of Florida.

Pursuit Boats

* Developed 40+ page sales catalog, advertising campaigns with custom/directed photography including print ad campaigns, direct mail and event materials for new boat announcements, dealer support and owner seminars.

DampRid

* Designed point-of-sale packaging and label graphics for the DampRid moisture and odor control product line.

Greenstone Roberts, Orlando, Fl/Coconut Creek, FL 1991-1998

SENIOR GRAPHIC DESIGNER, GREENSTONE ROBERTS ORLANDO (1995-1998)

Directed all creative projects and processes throughout a multifunctional team including art directors, writers, creative directors, production artists, traffic coordinators, and the account management team. Served as the top-line professional for quality control and final creative approval. Managed multiple priorities simultaneously to ensure all client projects were delivered on-time and on-budget while sustaining optimal creativity and service levels.

* Produced strong ROMI for multiple clients including Cable & Wireless, Darden Foods, IBM, and Loews Cinemas.

ART DIRECTOR, GREENSTONE ROBERTS SOUTH FLORIDA (1991-1994)

* Created destination sales brochures, point-of-sale and direct mail marketing materials for the entire Royal Caribbean Cruise Line product offering, as well as specialty and event materials for the launch of the Flagship Majesty of the Seas.

EDUCATION

Art Institute of Fort Lauderdale, FL

Associate of Science Degree in Advertising Des

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