University Service
Resume:
Abbreviated Vitae
Contents
Addresses
Educational Background
Employment
Publications
Expert Witness
Lectures and Papers Presented at Scholarly/Professional Meetings
Teaching Activities
Honors and Awards
Contracts and Grants
Membership/Service in Professional Organizations
Graduate Faculty Status
Graduate Committee Status
Tenure Status
NAME: Kent M. Lancaster
ACADEMIC RANK/DEPARTMENT: Adjunct Professor of Advertising
CAMPUS ADDRESS:
University of Miami
School of Communication
120-E Merrick Building
P.O. Box 248127
Coral Gables, Florida 33124-2030
Phone: 305-***-****
Fax: 305-***-****
Email: abovt5@r.postjobfree.com
Web: www.globalmri.com
BUSINESS ADDRESSES:
Media Research Institute, Inc.
Kent M. Lancaster
Ph.D., President
10005 SW 143rd Street
Miami, Florida 33176-7075
Phone: 786-***-****
Fax: 786-***-****
Email: abovt5@r.postjobfree.com
Web: www.globalmri.com
EDUCATIONAL BACKGROUND:
Ph.D., Mass Media, Michigan State University (June, 1979)
M.A., Advertising, Michigan State University (June, 1976)
B.S., Business Administration, Ferris State University (March, 1971)
A.A., Grand Rapids Community College (June, 1969)
EMPLOYMENT:
Academic:
University of Miami, Adjunct Professor of Advertising, August 2000-present
.
University of Florida, Professor of Advertising, August 1990-August 2000
.
University of Florida, Associate Professor of Advertising, August 1988-July 1990
.
University of Florida, Gannett Distinguished Visiting Professor of Advertising, January-
July 1988
.
University of Illinois, Associate Professor of Advertising, August 1985-July 1988
.
University of Illinois, Assistant Professor of Advertising, August 1978-July 1985.
Michigan State University, Teaching/Research Assistant, September 1976-August 1978.
Non-academic:
Consultant in advertising media planning, budgeting, and market analysis to a variety of
public and private organizations; media planning expert witness for cases involving class
action media notice plans, media competition and antitrust, and corrective advertising
media planning and evaluation.
Founded Media Research Institute in November 1989; incorporated March 1990
.
TENURE STATUS (YEAR AWARDED):
Tenured, University of Florida (August 1990)
Tenured, University of Illinois at Urbana-Champaign (August 1985)
HONORS AND AWARDS:
Winner (1990) and co-winner (1989) of the college-wide Faculty Research Award, College of
Journalism and Communications, University of Florida.
Recognized for outstanding service as Gannett Distinguished Visiting Professor of
Advertising, College of Journalism and Communications, University of Florida, April 5,
1988.
Honor Society of Phi Kappa Phi, University of Illinois, elected 1987.
Kappa Tau Alpha, Journalism Honorary Society, University of Illinois, 1979.
CONTRACTS AND GRANTS:
Kent Lancaster and Tara Michels, "Auditing World Wide Web Document Usage," Summer, 1995,
Division of Sponsored Research, University of Florida, $3,000.
Faculty Research Summer Award, College of Journalism and Communications, University of
Florida, $2,000, 1993.
Faculty Research Summer Award, College of Journalism and Communications, University of
Florida, $3,000, 1991.
Apple Computers, Inc., $13,000 college-matched grant for Macintosh computer equipment,
July 1988.
GRADUATE FACULTY STATUS:
Doctoral Research Faculty, University of Florida, 1989
Graduate Studies Faculty, University of Florida, 1988
Indefinite Graduate Faculty Status, University of Illinois, 1988
Graduate Faculty, University of Illinois, 1978
GRADUATE COMMITTEE STATUS:
Master's theses chaired: 9
Master's committee memberships: 10
Dissertations chaired: University of Florida: 8; University of Illinois: 2
Dissertation committees: University of Florida: 12; University of Illinois: 5
TEACHING ACTIVITIES:
University of Miami
Advanced Promotional Writing (CAD 232, Undergraduate, Upper Division)
University of Florida
Advertising Research (ADV 3501, Undergraduate, Upper Division)
Advertising Media Planning (ADV 4300, Undergraduate, Upper Division)
Individual Problems (ADV 4905, Undergraduate, Upper Division)
Advanced Advertising Media Research and Planning (ADV 6305, Graduate)
New, Evolving and Interactive Media (MMC 6402, Doctoral Seminar)
Mass Media Audience Measurement (MMC 6402, Doctoral Seminar)
Individual Work (MMC 6905, Graduate)
Computer Models in Mass Communication (MMC 6936b, Doctoral Seminar)
Masters Research (MMC 6971, Graduate)
Advanced Research (MMC 7979, Doctoral)
Doctoral Research (MMC 7980, Doctoral)
University of Illinois
Introduction to Advertising (ADV 281, Undergraduate)
Advertising Media Planning and Strategy (ADV 383, Undergraduate, Upper Division)
Advertising Management: Strategy and Tactics (ADV 392, Undergraduate, Upper Division)
Advertising and Contemporary Society (ADV 393, Undergraduate, Upper Division)
Advanced Advertising Media Planning and Research (ADV 291/490, 394, Graduate and
Undergraduate, Upper Division)
Economic and Social Aspects of Advertising (ADV 481, Graduate)
Advertising and Communications Research (ADV 482, Graduate)
Advertising Planning and Decision Making (ADV 485, Graduate)
Michigan State University
Introduction to Advertising (ADV 205, Undergraduate)
Advertising Management (Undergraduate, Upper Division)
Advertising and Society (ADV 465, Undergraduate, Upper Division)
Advertising Research (ADV 475, Undergraduate, Upper Division)
PUBLICATIONS:
Books
Kent Lancaster, ADplus with FlowMaster : For Multi-Media Advertising Planning, Release
3.3.9 of ADplus, Windows Version, New York: Telmar Information Services Corp., October
1993-March 1999, 175 pages. Package is adapted to Telmar and other media systems and data
in the US, Europe, South Africa and the Caribbean, among others. Previous editions include
February 1992, August 1992, Upgrade Supplement, January 1992, Macintosh Version (November
1990), DOS Version (June 1990).
Japanese translation of Kent M. Lancaster and Helen E. Katz, Strategic Media Planning, by
Shizue Kishi and Sei Takeuchi, Tokyo: Nikkei Advertising Research Institute, 1992, 390
pages.
Kent M. Lancaster, ADLAB: For Advertising Media Planning on the IBM, Macintosh and
Compatibles, Madison: Wm. C. Brown Company Publishers, 1989 (64 pages plus microcomputer
software).
Kent M. Lancaster, Instructor's Manual, ADLAB: For Advertising Media Planning on the IBM,
Macintosh and Compatibles, Madison: Wm. C. Brown Company Publishers, 1989 (134 pages plus
software).
Kent M. Lancaster and Helen E. Katz, Strategic Media Planning, Lincolnwood, Illinois:
National Textbook Company, 1989 (285 pages plus software). This text includes IBM,
Macintosh and compatible software. Previous editions were published as a special
Advertising Working Paper, Department of Advertising, University of Illinois at Urbana-
Champaign: January 1988, August 1987, November 1986, June 1986, January 1986 (full and
abridged versions), and August 1985.
Refereed Articles
Advertising Working Papers, No. 7, Department of Advertising, College of Communications,
University of Illinois, Urbana, Illinois, November 1979.
LECTURES/PAPERS PRESENTED AT SCHOLARLY/PROFESSIONAL MEETINGS:
Refereed Papers
EXPERT WITNESS:
Gary Gustafson, Michael Devening, William Wehking, and Kathleen Wehking, et al., on
behalf of themselves and all others similarly situated, v. Bridgestone/Firestone, Inc., In
the United States District Court for the Southern District of Illinios, Civil Action No.
00-612-DHR. Provided media analyses, deposition, September 2000-present.
American Marine Holdings, Inc. d/b/a Donzi Marine, v. R.J. Reynolds Tobacco Company and
Gyro Advertising, Inc., In the United States District Court, Middle District of Florida,
Tampa Division, Case No. 98-2230-CIV-T-26B. Prepared expert report, deposition, February
2000-present
.
Bob Greenberg and Bob Greenberg Photo Productions, Inc., v. Vision-Ease Lens, Inc., a
foreign corporation, and Lenscrafters, Inc., a foreign corporation, In the United States
District Court, Southern District of Florida, Case No. 99-3131, Civil Division. Prepared
expert report, March 2000-present.
Jackie Bauer and Ed Ratliff, Individually and on Behalf of All Others Similarly Situated,
v. Philip Morris Companies, Inc., and Philip Morris Incorporated, In the Missouri Circuit
Court, Twenty-Second Judicial Circuit (City of St. Louis), Cause No. 002-00406, Division
No. 1. Provided analyses and affidavit on alternative corrective advertising campaigns,
May-June 2000.
Catherine S. Marrone, et al., v. Philip Morris Companies, et al., In the United States
District Court for the Northern District of Ohio, Eastern Division, No. 1:99CV 2992.
Provided analyses and affidavit on alternative corrective advertising campaigns, January-
February 2000.
Collette Engle, et al., v. Philip Morris Companies, Inc., and Philip Morris Incorporated,
In the Superior Court of the State of Arizona, in and for the County of Maricopa, Case No.
CV 99-12739. Provided analyses and affidavit on alternative corrective advertising
campaigns, December 1999-January 2000.
Debi McClure, et al., v. Philip Morris Companies, Inc., and Philip Morris Incorporated,
In the United States District Court for the Middle District of Tennessee, Civil Action No.
3:99-0197. Provided analyses and affidavit on alternative corrective advertising
campaigns, October-November 1999.
Julie Cocca, Elizabeth Davison, Stephanie McVey, Nancy Stinnett, and Tonia Tamboli, et
al., v. Philip Morris, Inc., In the United States District Court for the District of
Arizona, No. CIV 99-1009 PHX SMM. Provided analyses and affidavit on alternative
corrective advertising campaigns, July-August 1999.
Gloria Scott, et al., v. The American Tobacco Company, Inc., et al., In the Civil
District Court for the Parish of Orleans, State of Louisiana, Np. 96-8461, Division K-14,
Docket No. 4. Provided analysis and affidavit on proposed and alternative mass media class
notice plans, March-July 1999.
El Dia, Inc., Puerto Rican Cement Company, Inc., and Desarrollos Multiples Insulares
Inc., v. Pedro Rossello, Norma Burgos, Angel Morey, Pedro Rosario Urdaz, Jose A. Alicea
Rivera, Maria Gordillo, Jose Caballero, and Jose Rios Davila, In the United States
District Court for the District of Puerto Rico, Civil Action No.: 97-2841. Provided
information and analyses, June-August 1998.
Mildred C. Richardson, et at., v. Philip Morris Incorporated, et al., In the Circuit
Court for Baltimore City, Civil Action No.: 96145050/CE212596. Provided analyses and
affidavit on proposed and alternative mass media class notice plans, February 1998.
DeSoto Broadcasting, Inc., as the General Partner of and on behalf of DeSoto-Channel 62
Associates, Ltd., a Florida limited partnership, v. Comcast Cablevision of West Florida,
Inc., a Delaware corporation, In the United States District Court, Middle District of
Florida, Tampa Division, Case No. 96-1581-CIV-T-24A. Provided information, analyses,
expert report and affidavit on the nature and scope of advertising media competition
within local markets, January-February 1998.
MEMBERSHIPS/SERVICE IN PROFESSIONAL ORGANIZATIONS:
Editorships of Journals or Other Learned Publications
Editorial Board, Journal of Interactive Advertising.
Editorial Board, Reviewer, Journal of Advertising.
Editorial Board, Reviewer, Journal of Media Planning.
Reviewer, Proceedings of the American Academy of Advertising.
Reviewer, Proceedings of the American Marketing Association.
Reviewer, Society for Marketing Advances Conference.
Reviewer, Journalism Quarterly.
Reviewer, Journalism Educator.
Reviewer, American Statistical Association.
Professional Service
Served as chair, discussant, moderator and presenter at a variety of academic and
professional conferences.
Membership
American Academy of Advertising (Treasurer, elected 1990-91).
American Marketing Association.
Association for Education in Journalism and Mass Communication.
American Statistical Association.
Audit Bureau of Circulations.
European Marketing Academy.
Administrative Services to the University
University of Florida
College of Communications
Affirmative Action
Tenure and Promotion Committee (Elected, Chair)
Research Committee
Technology Committee
Futures Committee (Elected)
Mid-Semester College-Wide Faculty Meeting (Chair)
Constitution Revision Committee (Elected)
Sabbatical Committee (Elected)
Administrative Council (Elected)
Graduate Committee
Graduate Admissions Subcommittee
Doctoral Program Group
Doctoral Program Refinement Subcommittee
Course Evaluation Committee
Master's Comprehensive Exam Committee
Information Resources Committee
Department of Advertising
Search Committee (Chair)
Undergraduate and Graduate Student Adviser
Commencement Marshall
University of Illinois
University
Undergraduate Instructional Awards Committee
Faculty Senate (elected).
College of Communications
Executive Committee (elected)
Courses and Curricula Committee
Colloquium Committee
Alumni Relations Committee
Department of Advertising
Advisory Committee (elected)
Faculty Search Committee
Curriculum Committee
Working Paper Series (Editor)
Advertising Research Center Committee (Chair)
Computer Committee (Chair)
Undergraduate Student Adviser
Adviser to the Student Advertising Club
Student Organizations and Meetings Committee (Chair)
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