Marketing Manager

GRANT PACKARD

Stephen M. Ross School of Business Cell: 416-***-****

University of Michigan Email: ********@***.*****.edu701 Tappan Street, R0402 Website: sitemaker.umich.edu/gpackard

Ann Arbor, MI 48109

Education University of Michigan, Stephen M. Ross School of Business

Ann Arbor, Michigan

Ph.D., Marketing, expected 2012

McGill University, Desautels Faculty of Management

Montreal, Quebec

MBA, Marketing, 1998

University of Colorado, Leeds School of Business

Boulder, Colorado

B.S. Cum Laude, Marketing, 1995

Awards and Best Competitive Paper, Society for Consumer Psychology Annual Conference,

2011

Honors Best Discussant, Haring Symposium, 2011

Haring Symposium Fellow, 2011

Kendrick Fellowship, 2011 (academic achievement)

Rotman Excellence in Teaching Awards, 2009-2012

Rackham Early Candidacy Grant, 2009

Leo Burnett Scholars Grant, 2009 (research excellence)

Phelps Grant, 2007-2009

University of Michigan Doctoral Fellowship, 2007 -2009

Best Speaker, AMA Annual Marketing Research Conference, 2006

Top 30 Marketers Under 30, Marketing magazine, 2002

McGill International Graduate Fellowship, 1996 -1998

Beta Gamma Sigma, 1995 (academic excellence)

Reese Henry Fellowship (#1 business student), 1991 -1995

Research Self-presentation and self-concept maintenance

Interests Social influence and comparison

Social networks

Technology-mediated social interactions

Manuscripts Compensatory Communication: Knowledge Discrepancies and Knowledge Signaling

Under Review in Word-of-Mouth Communications with David Wooten. Under second-round

and Working review at Journal of Consumer Psychology.

Papers Winner, Best Competitive Paper Award (SCP 2011)

Social Dollars: The Economic Impact of Consumer Participation in an Online

Community with Puneet Manchanda and Adithya Pattabhiramaiah. Invited for

revision at Marketing Science.

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Secrets and Lies: Gender Differences in Concealing Consumption Information with

Christine Kang and David Wooten. Preparing for submission to Journal of Consumer

Research.

Network Power with Anocha Aribarg, Natasha Zhang Foutz, and Jehoshua

Eliashberg. Preparing for submission to Journal of Marketing Research.

Research in Caught Red-Branded: The Social Risk of Self -Presentational Props (formerly

A

Progress Brand-in-Hand ) with Andrew Gershoff. Three studies complete, planning one more.

Social Perception in Online Product Reviews with David Wooten and Andrew

Gershoff. Two studies complete. Additional studies in progress.

Dialogue in Email Service Interactions with Brent McFerran and Sarah Moore.

Preliminary data analysis.

Proceedings

Secrets and Lies: Gender Differences in Concealing Consumption Information

(with C. Kang and D. Wooten), Society for Consumer Psychology Annual

Conference, Las Vegas, February 2012

Sharing (Less-Than-Ideal) Knowledge: Consumer Knowledge Discrepancy and

Word-of-Mouth (with D. Wooten), Society for Consumer Psychology Annual

Conference, Atlanta, February 2011

Invited Talks Consumer Knowledge Discrepancy in Online Word-of-Mouth

and Symposia - Decision Consortium, University of Michigan, Ann Arbor, January 2011

- Consumer Behavior Winter Research Camp, University of Western Ontario

(Ivey), London, January 2011

One Big Picture : A Retail Case Study, University of Michigan, BBA Marketing

class, Ann Arbor, March 2008

Cultural Segmentation, York University (Schulich), AMA Speaker Series, Toronto,

November 2006

Pricing Books, University of Toronto (Rotman), MBA Pricing class, May 2006 and

April 2005

Brand Community (HBR case), University of Toronto (Rotman), BBA Brand Strategy

class, March 2005

Online Marketing, Centennial College, Publishing Management, Toronto, Oct. 2005

Marketing Integration, McGill University (Desautels), AMA Event, March 2004

Teaching Principles of Marketing (RSM 250), University of Toronto (Rotman), 13-week

Experience course, undergraduate level, five sections taught between Sept 2009 and April

2012

(Full courses) - Instructor Ratings: 6.1 - 6.6 / 7.0

- Excellence in Teaching Award: 2009, 2010, 2011, 2012

Small-Business Marketing, McGill University / Quebec Public Interest Research

Group, Six-week course, January March 1997

Profiles in American Enterprise (BADM 2850), University of Colorado (Leeds), one

lecture (~300 students) and weekly recitation (18 students), 13-week course,

undergraduate level, January1993April 1994

- Instructor Rating: 3.9 / 4.0 (department mean: 3.2 / 4.0)

Teaching Marketing Research, MBA level, University of Michigan (Ross), 2008-09

Experience

(Grading) Introduction to Marketing, Marketing Communications, and Marketing Strategy

courses, MBA and undergraduate levels, McGill University (Desautels), 1996 -98

Academic Trainee Reviewer, Journal of Consumer Research, 2010

Service Reviewer, Association for Consumer Research, 2008 - 2011

Reviewer, Society for Consumer Psychology, 2009 - present

Ad-hoc reviewer, Journal of Business and Emerging Markets, 2009

Professional

Indigo Books & Music Inc. (retail brands: Chapters, Indigo, Coles,

Smithbooks,

Experience World s Biggest Bookstore, and chapters.indigo.ca)

- Vice President, Loyalty Marketing & Customer Insight, 2005 -2007

-

Director, Loyalty Marketing, 2002-2004

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Excite Canada (search engine/portal brands: www.excite.ca, Excite@Home)

-

Director of Marketing, 2001 -2002

-

Senior Manager, CRM & Online Marketing, 2000-2001BBDO Canada (Toronto ad agency; Clients: Excite, Gillette, Lavalife, Scotiabank)

-

Account Supervisor (promoted from Manager), 1998-2000DMB&B New York (ad agency; Clients: Burger King, Citizen, Kraft Foods

)

-

Media Planner (promoted from Assistant), 1995-1996

Professional Advisory board, Changents.co m (cause-related social network),

2006-present

Service Consultant, Canadian Executive Services Organization, 1997-99

Affiliations American Marketing Association

Association for Consumer Research

Society for Consumer Psychology

Popular Interviewed regarding brand communication, customer relationship management,

Press loyalty programs and online marketing for articles in Canadian Retailer,

Destination

CRM, Marketing, Strategy, Toronto Star, and The Globe and Mail.

Doctoral Ross School, Marketing Department

Coursework Bayesian Models Anocha Aribarg

Behavioral Research in Advertising Rajeev Batra

Choice and Learning Models Srinvasaraghavan Sriram

Consumer Behavior and Neuroscience Carolyn Yoon

Consumer Decision Processes Anirban Mukhopadhyay

Empirical Marketing Models Puneet Manchanda

Experimental and Behavioral Economics Aradhna Krishna

Stochastic and Discrete Choice Models Fred Feinberg

Social Psychology and Consumer Culture David Wooten

Ross School, Methods

Field and Quasi Experiments Jerry Davis

Instructional Development Anne Harrington

Structural Equation Modeling Richard Bagozzi

Department of Psychology

Advanced Social Psychology Shinobu Kitayama

Advanced Statistical Methods I Richard Lewis

Advanced Statistical Methods II Richard Lewis

Research Methods in Social Psychology Daphna Oyserman

Department of Sociology

Sociology of Attitudes Jennifer Barber

School of Information & Complex Systems

Network Theory and Analysis Lada Adamic

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