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Manager Marketing

Location:
Dallas, TX
Posted:
September 29, 2012

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Resume:

*rd Carrie Corcoran

A marketer passionate about helping brands connect with customers through Social

Media/Traditional Marketing & Events

Location

Dallas/Fort Worth Area

Industry

Marketing and Advertising

Carrie Corcoran http://lnkd.in/ziJrRW

See all activity

9 hours ago

OverviewCurrent

Social Media/Events Marketer at Keste

Social Media Marketing/Marketing/Events at Independent Consultant (Self-employed

)

Past

Marketing Project Manager for JCPenney Corporate-Contract at Staffmark

Exec Sales & Marketing Support/Account Management at CareSmart Solutions, LLC

Account Manager at STAK Design

Independent Contractor at IndependentContractor

Account ManagerTrade Shows & Events at Planning Professionals Ltd

.

Sales & Marketing Coordinator at Portofino Resort & Spa

Independent Contractor at Independent Contractor

Trade Show Marketing Manager at AICPA/CPA2Biz

Exhibitor Services Representative at Freeman Decorating Company

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Education

University of Wisconsin-Whitewater

Recommendations

17 people have recommended Carrie

Connections

500+ connections

Websites

Keste Community Facebook

Personal Website

_keste

Public Profile

http://www.linkedin.com/in/carriecorcoran

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Summary

Carrie Corcoran is a savvy Social Marketer. She helps businesses leverage the power of

social media channels like LinkedIn, Twitter and Facebook and develops, implements and

manages campaigns for them. She is a "think outside the box marketer". She combines her

passion for social media marketing with traditional marketing strategies to help business

brand themselves. She loves all things marketing and social media and excels at connecting

people and ideas. The bottom line is she cares about people and she cares about the bottom

line.

She spent over 10 years in the tradeshow, meeting and events industry working with

clients such as Sun Microsystems and the Department of Health and Human Services. She is a

pro at managing, planning and coordinating any event or meeting from concept to

completion.

She has a thirst for knowledge and loves multi-tasking as she has done for many startup

companies. She can bring order to chaos. She has been the right hand to many CEOs and VPs.

Please connect with Carrie if you are:

-Looking for a marketing professional to direct and take the lead on heading up your

social media efforts for your company

-A well funded start up company looking for a savvy marketer who can wear many hats

-A company that wants to save money and make money from well thought out ideas and

strategy

Specialties

Director of social media,social media, social marketer, social media manager, social

media strategist, think outside the box marketer, account management, marketing, client

relationship management, lead management, vendor management, strategic tradeshow marketer,

meeting planning, event planning, premier customer service, right hand to CEO, experience

with startup companies.

Experience

Social Media/Events MarketerKeste

Privately Held; 51-200 employees; Information Technology and Services industry

August 2011 Present (10 months) Dallas/Fort Worth Area

Social Media

Implement the social media strategy, coordinating with stakeholders across the company

to ensure its effectiveness and encouraging adoption of relevant social media techniques

into the corporate culture and into all of the company s products and services.

Event Marketing

Manage all corporate events and channel marketing events

Manage all aspects of events: logistics, negotiations, budgeting, strategy, booth

space/space needs, staff, shipments, invoices, schedules, timelines, design, signage,

giveaway inventory, collateral, vendors, messaging and branding, hotel and flight

arrangements and speaking engagements

Update web site as pertaining to events and make recommendations as to promotion of

events on the web site

Proactively monitor and submit for speaking engagements at events

Keste is an Oracle software solutions and development company headquartered in Dallas,

Texas. As a Platinum member of the Oracler PartnerNetwork, Keste designs, develops and

deploys custom solutions that automate complex business processes. Recognized as one of

the fastest-growing businesses by Inc. magazine and the Dallas 100 Awards, Keste is

focused on the execution, delivery and support of enterprise software for technology,

communications and industrial manufacturing companies. With solution centers in the Unites

States and India, Keste has a tremendous base of experience leveraging Oracle technology

and applications on behalf of its customers.

We specialize in the following Oracle technologies:

Oracle E-Business Suite R12

Configurator / Configured Quote to Order

Customer Relationship Management (CRM)

Oracle WebCenter Sites, Portal, Social, Content

Identity/Security

ATG and E-Commerce

Service Oriented Architecture (SOA Suite)

Business Process Management (BPM) )

Fusion Middleware

Business Intelligence (BI)

Application Development Framework (ADF)

Exalogic, Exadata and Exalytics

Oracle Database Appliance

Fusion Apps

Social Media Marketing/Marketing/EventsIndependent Consultant (Self-employed)

Self-Employed; Marketing and Advertising industry

November 2009 Present (2 years 7 months) Dallas/Fort Worth Area

-Currently working as a full time contractor with JC Penney Corporate as a Project

Manager in the Marketing department on a six month contract. Leading an open graph object

Facebook project to build a separate community. Grew base from 0 - over 2,000 in a two

month period through email campaigns and member campaigns.

-Developed complete strategic social media marketing plan for startup company in the

rewards and loyalty industry which included: blogging, Twitter, Facebook, LinkedIn, and

-Increased Quesa-D-Ya s Facebook Fans by 360%, Increased Twitter followers by 750%

-Spearheaded social media marketing event for Quesa-D-Ya s which generated 46 new Tweets

within three hours

-Increased local women s fitness studio Facebook Fans by 200%, Increased Twitter

followers by 400%

-Developed design concepts for social media client sites to ensure branding was

consistent across all marketing channels

-Write content for clients as a subject matter expert to engage and encourage

participation in social media channels

-Plan, manage and create special events to raise awareness and increase ROI for clients

-Develop and manage design process for marketing collateral which includes event

invitations, marketing one sheets, PPT presentations, web copy, Email marketing and

business materials

-Administrator for Word Press site

All of these goals for my clients were achieved through the use of strategic social media

marketing as well as traditional marketing techniques.

Carrie has 3 recommendations (1 manager, 1 client, 1 partner) including:

3rd Spencer J.,

Director of Sales, DRM Labs Inc

Paul O.

Marketing Project Manager for JCPenney Corporate-Contract

Staffmark

Privately Held; 1001-5000 employees; Staffing and Recruiting industry

February 2011August 2011 (7 months) Plano, Texas

This was a six month contract through Staffmark working for JCPenney on site.

-Spearheaded Facebook open graph object project to build a separate community for the

Rewards and Loyalty program members. Grew the community from zero to over 2,000 in a two

month time period.

Provided marketing project management for various initiatives.

6 month contract

Exec Sales & Marketing Support/Account Management

CareSmart Solutions, LLC

Privately Held; 11-50 employees; Computer Software industry

January 2009December 2009 (1 year)

Provided executive level support to the CEO and SVP of Sales & Marketing. Managed the

Salesforce.com database, Email campaigns, and all related sales support activities.

Participated in the recruiting process for software engineers and tested software.

Provided 5 Star customer service as an Account Manager to one of the largest child care

companies in the United States.

CareSmart provides center management software (SaaS) and transactional service solutions

to Childcare Centers in the USA and Australia. Desktop and Hosted Solutions.

Laid off due to downsizing of the company.

Carrie has 1 recommendation (1 manager) including:

Chuck G., Vice President Business Development, CareSmart Solutions, LLC

Account Manager

STAK Design

Privately Held; 51-200 employees; Design industry

August 2007October 2008 (1 year 3 months)

Managed a base of million dollar clients and supported three account executives,

spearheaded all of the marketing activities for the company. Implemented promotional

products as a value added service to clients. Assisted with public relations activities.

Managed the company's trade show participation. Liaison between production, the warehouse,

estimating, design, and sales working on a project from concept to completion.

Downsized due to the economny. October 6, 2008

Carrie has 6 recommendations (5 co-workers, 1 partner) including:

3rd Gail H., Trade Show Marketing Consultant, Principal, The Trade Show Maven (tm)

Donna W., Accounting Administrator, STAK Design

Independent Contractor

Independent ContractorOctober 2006July 2007 (10 months)

Provided executive administrative services to the President of a startup company, ran the

back end of the business operations, and provided overall office management and sales

support.

Carrie has 2 recommendations (2 co-workers) including:

3rd Amanda M., Marketing/Media Manager, Social Media Delivered

LaKessia H., Assoc Team Leader/Event Coordinator, The Expo Group

Account ManagerTrade Shows & Events

Planning Professionals Ltd.

December 2004June 2006 (1 year 7 months)

Managed trade shows and events, a base of six clients. Participated in the following:

managed all aspects of trade shows and meetings, negotiated contracts with vendors,

created and implemented budgets, managed all trade show elements to include: logistics,

graphics, giveawas, staffing and literature, organized and arranged staffing for special

events, managed resources and materials to manage cost effectiveness and profitability for

clients.

I was laid off due to financial constraints of the company.

Carrie has 3 recommendations (2 co-workers, 1 client) including:

3rd Craig S.

3rd Matthew M., Senior Web Architect, Planning Professionals

Sales & Marketing Coordinator

Portofino Resort & Spa

March 2004 September 2004 (7 months)

As Sales & Marketing Coordinator for Portofino Resort & Spa I was responsible for the

following: interfaced with the local CVB, Chamber of Commerce, and Visitors Center,

coordinated group sales efforts and responded to all sales leads, represented Portofino at

all events, created, developed, and implemented internal marketing for all revenue

centers, assisted with executing marketing strategies and objectives, assisted with

creation of the website.

I was laid off due to a disaster.

Independent Contractor

Independent ContractorOctober 2001March 2004 (2 years 6 months)

As an independent contractor I helped a company manage their trade show process to

include: setting strategies, promotional opportunities, marketing, travel, exhibit design,

graphics, and logistics. I was a part - time Director of Marketing for a brand new spa and

salon on Pensacola Beach. I handled all of the marketing and sales activities for the

company.

Trade Show Marketing Manager

AICPA/CPA2Biz

Nonprofit; 501-1000 employees; Accounting industry

June 2000 October 2001 (1 year 5 months)

While at AICPA/CPA2Biz I accomplished the following: broadened the awareness of trade

show initiatives to internal customers through pre-show, post-show, and personal

meetings/developed and delivered booth staff training as well as booth staff team

member/attended and participated in local, regional, and national trade shows/on site show

booth supervisor for labor/created and developed pre-show and post-show

promotions/maximized the value of the trade show budget/managed, planned, organized, and

coordinated all trade show logistics, graphics, giveaways, staffing, and literature for 32

shows per year/designed and created new booth

I was laid off due to 9/11/2001

Carrie has 1 recommendation (1 partner) including:

Raye G., Inside Sales, Integrity Integration Resources

Exhibitor Services RepresentativeFreeman Decorating CompanyJanuary 1997December 1999 (3 years)

As an ESR I was responsible for working with exhibitors in house and at show site. I was

a lead on shows and managed other ES reps. My collection rate was nearly 100%. I cross-

sold Freeman services to exhibitors.

I left this company to become a Trade Show Marketing Manager for AICPA/CPA2Biz.

Carrie has 1 recommendation (1 co-worker) including:

Michele K., Transportation Account Executive, The Freeman Company

Skills & Expertise

Social Media Marketing

Social Media Monitoring

Social Media Development

Online Marketing

Account Management

Meeting Planning

Trade Show Management

Marketing Project Manager

PowerPoint

Wordpress

Marketing

Social Media

Vendor Management

Event Planning

Social Media Strategist

Lead Management

Social Media Measurement

Trade Shows

Salesforce.com

Social Networking

Digital Marketing

B2B

Marketing Strategy

Content Management

B2B Marketing

Integrated Marketing

Event Management

View All (27) Skills View Fewer Skills

Certifications

Certified Trade Show Marketer, CTSM

University of Illinois

Education

University of Wisconsin-Whitewater

Bachelor of Arts, Communications and Marketing

Activities and Societies: Sales and Marketing Executive Liaison (SME)

Pi Sigma Epsilon Alumni

Recommendations For Carrie

Social Media Marketing/Marketing/Events

Independent Consultant (Self-employed)

I got to know Carrie and her work while working together at a digital technology

company. What has impressed me most is her energy, enthusiasm and professionalism. Carrie

was brought on board to direct our social media and marketing direction and she brought

the talent that was needed to the job. She learned our business quickly and began engaging

our customers immediately. Carrie has been an asset to the company bringing many new ideas

to the founder and CEO. Ideas that would asset to any company that hires her. It was a

pleasure working with her and I would recommend her highly. January 3, 2011

3rd Spencer J.,

Director of Sales, DRM Labs Inc

was with another company when working with Carrie at Independent Consultant

Carrie is a person who fully invests her time and energies into whatever she is working

to achieve. As a business owner, someone willing to come in and work to better your

organization by completely immersing themselves in the culture and goals of your company

is rare, and Carrie has these attributes. she has a complete understanding of the win-win

proposition, and I would recommend her services to anyone who wants to succeed. October

4, 2010

Top qualities: Great Results, Personable, Creative

Paul O.

hired Carrie as a Business Consultant in 2009

Carrie is smart cookie. She has serious marketing skills and knows how to bring her

connections together for exciting business growth. May 19, 2010

2nd Eve Mayer Orsburn, CEO, Social Media Delivered

managed Carrie at Independent Consultant

Exec Sales & Marketing Support/Account Management

CareSmart Solutions, LLC

Carrie was hired to expand our marketing efforts as my executive sales and marketing

support assistant and she excelled at her job with her enthusiastic attitude and hard

work. Carrie's attention to detail and creative approaches to marketing helped to quickly

and efficiently get our message out into the industry. She was a great help in managing

our lead databases in SalesForce, utilizing Constant Contact to stay in touch with our

prospects and managing our trade shows among other responsibilities. Carrie always did

more than she was asked without hesitating to put in extra hours when needed and was

pleasant and cheerful to work with, which our clients, prospects and vendors appreciated

as well. I would not hesitate to recommend Carrie for an executive sales and marketing

position. October 22, 2009

Chuck G.,

Vice President Business Development, CareSmart Solutions, LLC

managed Carrie at CareSmart Solutions, LLC

Account Manager

STAK Design

In my twenty five years of marketing, I have rarely encountered an individual as focused

and results-oriented as Carrie. She has a remarkable ability to concentrate on the task at

hand while chaos swirls around her. Her positive attitude are inspiring and infectious. I

would recommend her for any job or project. February 22, 2009

3rd Gail H., Trade Show Marketing Consultant, Principal, The Trade Show Maven (tm)

was with another company when working with Carrie at STAK Design

Carrie Ann is one of the most conscience people I have every worked with. She is very

detailed oriented and works to be sure her work is accurate and done in a timely manner.

She is flexible and will make changes as needed to assignments. Carrie Ann is also a very

personable person and a joy to work around. She would be extremely beneifical to any

company. October 17, 2008

Donna W., Accounting Administrator, STAK Design

worked with Carrie at STAK Design

Before Carrie joined our team, our marketing efforts were lackluster, at best. While not

specifically hired to do marketing, Carrie enthusiastically rose to the task and not only

persuaded company leadership of the importance of investing in self-promotion, but was

responsible for a significant amount of free press our company received. She's a team

player and always willing to provide support where needed. October 13, 2008

Yvonne H., Sr Account Manager, STAK Design

managed Carrie indirectly at STAK Design

It was a pleasure to work with Carrie while she was at STAK Design. As an account

manager, she was detail oriented and definately knows this business and quickly excelled

while here. She also was very knowledgable in our marketing efforts while at our company.

This is where I feel Carrie truly prevails. Her expertise and experience in the tradeshow

industry has and will continue to benefit her down the road. If you are looking for a

quality employee with experience, professionalism and drive, she is the one that you want

to work with. October 13, 2008

3rd Heather H., Account Executive, STAK Design, Inc.

worked directly with Carrie at STAK Design

Carrie was employed with STAK Design, Inc. from August 20,2007 through October 6,2008

and I can recommend her without reservation.

Carrie's position was eliminated due to a company layoff. Carrie's strenghts are her

attention to detail, reliability and team dedication. She continuously stays dedicated to

assigned tasks and ongoing duties with enthusiam and determination.

If you are looking for an employee that you can rely on the Carrie would be an excellent

addition to your team. October 10, 2008

Stan Z., Owner, STAK Design.com

managed Carrie indirectly at STAK Design

Carrie's knowledge of the trade show industry and marketing proved invaluable while she

was at STAK. She paid attention to the details that are so critical in this business. I

would look forward to working with her again in the future. October 10, 2008

3rd John G.,

Sr. Account Executive, STAK Design, Inc

.

managed Carrie indirectly at

STAK DesignIndependent Contractor

Independent Contractor

When it comes to caring about her industry, work, professionalism, and poise .. it's

quite obvious that Carrie genuinely cares 1110%. She is always committed to delivering her

best effort and learning at every turn. It was a pleasure to work with her. February 24,

2011

3rd Amanda M., Marketing/Media Manager, Social Media Delivered

worked directly with Carrie at Independent Contractor

Carrie is a focused professional with outstanding networking skills. Her creativity and

multi-tasking skills are exceptional! November 30, 2008

LaKessia H., Assoc Team Leader/Event Coordinator, The Expo Group

worked directly with Carrie at Independent Contractor

Account ManagerTrade Shows & Events

Planning Professionals Ltd.

It was a pleasure to work together with Carrie, who was a creative corporate event

planner. Carrie did not fail me a single time. Deadline oriented, motivated, wise and

strong partner, a person you can trust when you want to be sure that important tasks will

be completed in a systematic and precise way - that's her!. Smart and reliable. I can

highly recommend working with her. Works towards maximal customer satisfaction. She came

up with really creative ideas to help promote the Sun brand. October 28, 2009

Top qualities: Personable, On Time, Creative

3rd Craig S.

hired Carrie as a Event and logistics planning in 2006, and hired Carrie more than once

Working with Carrie was a delight. She was always ready to take on new challenges while

already dealing with an overwhelming workload. Her detail-centric methods made her an

excellent resource for any project information. I would welcome the opportunity to work

with Carrie again. October 13, 2008

3rd Matthew M., Senior Web Architect, Planning Professionals

worked with Carrie at Planning Professionals Ltd.

Carrie has the disposition and dynamic energy which makes everyone around her more

effective. She relates well to people and can anticipate their needs in a proactive way

that is astonishing. April 5, 2007

3rd David K., Owner, Kwis Communications, Inc.

worked indirectly for Carrie at Planning Professionals, Ltd

Trade Show Marketing Manager

AICPA/CPA2Biz

I've known Carrie for about 8 years now. She's always been on top of her game; very

resourceful and innovative. We worked at separate companies, but met at at Trade Show in

Las Vegas. She's extremely easy to talk to and a good conversationalist. She's very detail

oriented and excels in customer service. She is always looking to serve the clients best

interests. I've always known Carrie to be very committed to her job. If she had to come in

early or stay late she was up to the task. She's exceedingly professional and focused. She

won't be happy until the job is done to the best of her ability.

I would highly recommend Carrie for any job that she may pursue. Her talents can

definitely be utilized by a strong company that wants a leader. October 29, 2008

Raye G., Inside Sales, Integrity Integration Resources

was with another company when working with Carrie at AICPA/CPA2Biz

Exhibitor Services Representative

Freeman Decorating Company

Carrie is a dynamic, dedicated go-getter, who is always committed to the task at hand.

She has strong organizational and inter-personal skills, is a quick learner, and takes

pride in her work. She was very professional and efficient during our time together at

Freeman, making a great first impression of the company as she represented it on the front

line at the exhibitor service desk at trade shows. Carrie would be an asset to any company

looking for an aggressive, enthusiastic marketing professional. June 5, 2010

Michele K.,

Transportation Account Executive, The Freeman Company

worked directly with Carrie at Freeman Decorating Company

Additional Information

Websites:

Keste Community Facebook

Personal Website

_keste

Interests:

I love to experience all that Texas has to offer. I enjoy new foods and cultures as well

as traveling.

On a professional level I enjoy collaborating with a team, coming up with new ideas, and

helping take a company to the next level.

Groups and Associations:

Alumni of UWW Join

American Marketing Association, Dallas-Fort Worth Chapter Join

Austin Social Media Club Join

Corporate Social Media Strategist Join

Creative Nation Join

DFWIMA - DFW Interactive Marketing Association Join

DOUG Dallas Oracle Users Group Join

Dallas/Fort Worth IT Professionals Join

EXHIBITOR Join

Exadata Storage Server Join

HireFriday Join

Ignite Dallas Join

Inbound Marketers - For Marketing Professionals Join

North America Partner Marketers Join

ORACLE CONNECTIONS Join

Oracle Applications Users Group Join

Oracle Exadata (IOUG SIG) Join

Oracle Exalogic Elastic Cloud Join

Oracle Jobs Join

Oracle OpenWorld Join

Oracle PartnerNetwork Join

Oracle WebCenter Suite Join

Pi Sigma Epsilon Alumni Network Join

SOA and BPM The Business Executive s Perspective JoinSocial Media Boot Camp for CEOs Join

Social Media Club of Dallas Join

Social Media Marketing Join

Social Media Marketing Mavens Join

Texas Interactive Join

The Creative Group Join

Honors and Awards:

Ignite Dallas 2 -Speaker, June 2010

Warrior Small Business Academy- Panel Guest 2010

MBCA Special Event Chair 2006

MBCA Member of the Year 2006

Guest Speaker Ft. Worth Women's Group

Most creative booth performance FICPA 2001

Blue Ribbon Award Freeman Decorating

Personal Information

Birthday:

December 18

Contact Carrie for:

career opportunities

consulting offers

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expertise requests

reference requests

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Carrie s Activity

Carrie Corcoran

Free Workshop: Four Steps to Achieving Business Success with Facebook hubspot.com

Find out the four steps to achieving business success with Facebook: join @HubSpot's free

workshop with Facebook itself!

9 hours ago

Carrie Corcoran via Twitter

_keste Howard Moore and Sri Ayyeppen are honored to be finalists in the Ernst & Young

Entrepreneur Of The Yearr 2012... http://t.co/8XuN7Y2I

Facebook m.facebook.com

Facebook helps you connect and share with the people in your life.

Favorite

Retweet

14 hours ago

Carrie Corcoran Keste, an Oracle Platinum Partner, is looking for a dynamic Talent

Acquisition Coordinator in Plano, TX. Experience with applicant tracking systems &

scheduling experience is required. Send resume directly to *****.*****@*****.***

Keste Rule The Enterprise keste.com

1 day ago

Carrie Corcoran via Twitter

_keste Oracle makes another acquisition. On May 23, 2012, Oracle announced that it has

entered into an agreement to... http://t.co/0YGxIqAm

Facebook m.facebook.com

Facebook helps you connect and share with the people in your life.

Favorite

Retweet

1 day ago

Carrie Corcoran via Twitter

_keste We are out in Fort Worth today at TCU for Tech Fort Worth Impact Awards. Go Horn

Frogs! http://t.co/hqzTCq8X

Facebook m.facebook.com

Facebook helps you connect and share with the people in your life.

Favorite

Retweet

2 days ago

Carrie Corcoran via Twitter

_keste RT @stevemoroski : How does @Oracle #Exalytics stack up against @SAP #HANA ?

http://t.co/HCVNp6ox @OracleAnalytics

Favorite

Retweet

3 days ago

Carrie Corcoran via Twitter

_keste We started our Summer Oracle Configurator Internship Program this week. They are

currently in our boot camp. http://t.co/FHfFvPuM

Facebook m.facebook.com

Facebook helps you connect and share with the people in your life.

Favorite

Retweet

3 days ago

Carrie Corcoran via Twitter

_keste Let the Experts at Keste get Fusion Applications up and running for you!

http://t.co/V9qAc5h4

Facebook m.facebook.com

Facebook helps you connect and share with the people in your life.

Favorite

Retweet

3 days ago

Carrie Corcoran via Twitter

_keste I liked a @YouTube video http://t.co/O25pNhJK ODA Goes Social

Close Video

Play Video

ODA Goes Social youtube.com

This is a video produced by employees of Keste for the Oracle Database Appliance Contest.

If you like our video please let us know by giving us a thumbs up.

Favorite

Retweet

3 days ago

Carrie Corcoran Any BAs out there looking to make a change?

Brook:Schuttler linkedin.com

Keste is looking to grow its team with 2 skilled Business Analysts! Please send a resume

(or a referral) to me today at *****.*********@*****.***

4 days ago

See more Activity "

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Carrie s connections

3rd Carrie Corcoran

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