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Sarah Oates
Professor of Political Communication, Politics, Adam Smith Building, University of
Glasgow Glasgow G12 8RT UK, Email: *****.*****@*******.**.**
S Research and teach media and democratization; internet and political change; terrorism
coverage; research methods; elections and political communication including in Russia, the
United Kingdom, and the United States. In-depth use of audience and opinion research to
compare democratic/non-democratic states.
S Extensive publications in field of comparative media and politics.
S Principal/co-principal on grants worth more than $1 million.
S Experienced in qualitative and quantitative research design, methods, and analysis
(including public opinion surveys, focus-group research, content analysis, online content
analysis).
S Policy/academic interchange experience includes seven years with New Security
Challenges program of the British Research Councils. Routinely discuss issues of
communication and security with government, including Home Office and Cabinet Office.
Founder and coordinator of academic network with Google UK. International consultancy
experience includes work with British Foreign Office, European Commission, and Soros
Foundation.
S Research Assistant (1996-1998),
Lecturer/Assistant Professor (1998-2005), Senior
Lecturer/Associate Professor (2005-2008) in Politics at the University of Glasgow.
Founder, MSc in Political Communication. Acting Associate Dean (Research) for the Faculty
of Law, Business and Social Sciences, 2009.
Education
BA (English) Yale University, 1985
MA (Political Science) Emory University, 1996
PhD (Political Science) Emory University, 1998
Research projects/grants
U.K Economic and Social Research Council
The Internet and Everyday Rights in Russia. October 2010-April 2013. Project to analyze
whether the internet can champion the causes of citizens in non-democratic states. This
project will study the role of the internet in political life in Russia through an
analysis of how people seek to fulfil their 'everyday' human rights in gaining access to
social services such as pensions and health care. The study uses five central elements to
analyze the role of the internet in these efforts: content, community, catalyst, control,
and co-optation. Grant RES-***-**-****/ 99,407. Principal investigator.
Civic Consumers or Commercial Citizens?: Social Scientists Working with Google UK to
Better Understand Online Search Behaviour. May 2011-May 2012. Knowledge Transfer Small
Grant ES/I030166/1. This knowledge exchange project brings together corporate and academic
spheres of information technology through the fusion of the study of online search
behaviour of consumers (Google UK) and online citizens (social scientists). Via two
workshops, the project summarises and presents to Google UK analysts relevant research in
the social sciences on online search; explores possibilities with Google analysts on how
search information can be used by social-science researchers via Google Analytics tools;
defines collaboratively key societal challenges in understanding the role of search for
citizen and consumer; and establishes an academic network to exchange information with
Google UK. After the first workshop in November 2011, agreement was reached the U.K.
Research Councils to develop up to four projects of approximately 50,000 each to pilot
joint projects on developing search tools for social-science analysis (a sand-pit event
to take place in Spring 2012).
Principal investigator.
Building a New Democracy?: Television, Citizens and Voting in Russia, February 2000-
August 2001. Study included focus groups, survey research, coding of television news, and
political advertising in 1999 and 2000 Russian elections. Grant R000223133/ 40,000.
Principal investigator.
New Security Challenges Program
Safer Spaces: Communication Design for Counter Terror,
January 2008-October 2009. Project
to study public reaction to counter-terrorism measures with scholars in range of
disciplines at seven British universities. Created concept of Interactive Technology in
Transport Situations (InSITE) and provided design brief for video-based interactive
technology to increase crowd security in transport environments. Launched prototype for
British government officials. Joint project of the Engineering and Physical Sciences
Research Council/Arts and Humanities Research Council/Economic and Social Research Council
Grant EP/F008503/1/ 415,000. Co-investigator.
The Framing of Terrorist Threat in British Elections, April 2005-December 2006. Study of
2005 British elections to analyze role of terrorist threat for campaign and voters.
Project included focus groups, party election broadcast analysis, news analysis of BBC and
commercial television. Grant R228250048/ 46,000. Principal investigator.
The Framing of Terrorist Threat in U.S. and Russian Elections, October 2003-October 2005.
Study of Russian and U.S. elections to analyze role of terrorist threat in message
creation and reaction. Study included focus groups, advertising analysis, television news
analysis. Grant R223250028/ 44,000. Principal investigator.
Additional grants/projects
International Potential, National Limits: Investigating the Role of the Russian Internet
in Constraining the Social Agenda. British Academy Research Grant. This project seeks to
better understand the dynamics of the online sphere through an analysis of internet
content relating to access to health care in Russia. The research takes a novel approach
to the study of online media and the political sphere by emphasizing the examination of a
particular issue area rather than the analysis of specific online sites. April 2010-
September 2011. 6,780. Principal investigator.
Media and Civil Society in the Newly Independent States, Leverhulme Research Fellowship,
July 2003-July 2004. Project to collect, organize, and analyze archive of media monitoring
data from the European Institute for the Media, Dusseldorf, Germany. 12,700. Principal
investigator.
Additional Funding: Fulbright Award for dissertation fieldwork in Russia; International
Research & Exchanges Board (IREX) Dissertation Award; Research Award from the Joan
Shorenstein Center on the Press, Politics and Public Policy, Harvard University; Carnegie
Trust for the Universities of Scotland.
Selected publications
Books
Revolution Stalled: The Political Limits of the Internet in the Post-Soviet Sphere. Under
contract to Digital Politics series at Oxford University Press for publication in 2012.
Terrorism, Elections, and Democracy: Political Campaigns in the United States, Great
Britain, and Russia (with L.L. Kaid and M. Berry). 2009. New York: Palgrave Macmillan ISBN-
The Russian Internet: Formed More by International or National Media Norms? Post-Soviet
Media Research Methodology Workshop, Centre for Russian and East European Studies,
University of Birmingham, March 2008.
Media and Public Policy: Does the Nation Control Television or Television Control the
Nation?, Scottish Policy Innovation Forum, Glasgow, September 2007.
Journalism & Terrorism Across the Atlantic: A Qualitative Content Analysis of CNN and BBC
Coverage of 9/11 and 7/7 (with B. Barnett, A. Reynolds, and L. Roselle). Presented at the
Association for Education in Journalism & Mass Communication Annual Convention,
Washington, D.C., August 2007.
Putin and the Neo-Soviet Model of the Media. St Antony s College Oxford, Russian and
Eurasian Studies Centre Seminar, October 2007.
Comparative Aspects of Terrorism Coverage: Television and Voters in the 2004 U.S. and
Policy and Academic Outreach
S Lead Consultant, Internet Futures Team, InterMedia, Washington D.C. Work with
consultancy firm with focus on role of media, information, and communication in developing
countries, conflict areas, fragile states, and countries in transition to further develop
internet analysis tools. InterMedia clients include the World Bank, USAID, the Bill and
Melinda Gates Foundation, the U.S. Department of State and the BBC World Service. January
2011 to present.
S Founder and coordinator, Google UK Forum and Google Academic Network in United Kingdom.
Brings together scholars from wide range of British institutions with analysts at Google
for exchange of ideas and research practice. See http://www.media-
politics.com/googleforum.htm.
S Participant, New Security Challenges program of the Research Councils of the United
Kingdom, 2003-2010. Contribute to workshops on role of communication in security for
British government agencies, including Home Office and Cabinet Office.
S Participant, Pontignano Conference, Rome, Italy. Joint discussions and workshops
between British and Italian policy-makers and academics, sponsored by the British Council,
September 2011.
Member of ACE Practitioners Network, ACE Electoral Knowledge Network. International
organization to promote credible, transparent electoral process (see
http://aceproject.org/).
Media monitor/report co-author, The European Institute for the Media, Dusseldorf. Member
of expert teams funded by European Commission to analyze media in Russian Duma elections
and Kazakhstan presidential elections, 1999.
Participant and group rapporteur, UK-Russian Security Policy Seminars, Institute of
Europe at the Russian Academy of Sciences. Sponsored by the British Foreign Office and the
Centre for Studies in Security and Diplomacy, University of Birmingham. Moscow, November
2007 and November 2009.
Designed and delivered political communication course to 25 young academics from former
Soviet sphere in Open Society Program on media literacy, a joint project of Kyiv-Mohyla
Academy and Towson University. Kyiv, Ukraine, July 2006. Funded by the Soros Foundation.
BBC Scotland News and Current Affairs Review Panel, 2003.
Academic Activities/Affiliations
Grant reviewer, Research Grants Council of Hong Kong, 2010.
External Reviewer, Staff Research Profiling Exercise, Manchester University, 2009.
External Examiner, MSc in International Political Communication, Advocacy and
Campaigning, Kingston University (London), August 2008-August 2012. External PhD examiner
at Leeds University (2009), University College London, Goldsmiths (2010).
Board Member, International Journal of Press/Politics, 2008-present; Europe-Asia Studies,
2001-present.
Manuscript reviewer: Oxford University Press, Cambridge University Press, Duke University
Press, Manchester University Press, Routledge, Palgrave/Macmillan.
Review submissions for journals including Political Communication, The International
Journal of Press/Politics, American Journal of Political Science, Europe-Asia Studies,
Journal of Politics, The British Journal of Political Science, Journal of Communist and
Post-Communist Studies, The European Journal of Political Research, Politic, New Media &
Society, Philosophy & Technology, Studies in Ethnicity and Nationalism
S Book reviews published in The American Political Science Review, Democratization,
Europe-Asia Studies, Slavonic and East European Review, Russian Review.
S Member, Political Communication Section, American Political Science Association, prize
committee member 2008 and 2010.
S Member, Committee of the International Association for Development of the Information
Society (IADIS) 2010 Conference.
S Member, Society of Authors (United Kingdom).
S Reviewer, Scottish Universities Insight Institute, 2009-2010
jOURNALISM EXPERIENCE
Reporter and copy editor, Orlando Sentinel, 1986-1992. Internships at The Washington
Post, The Wall Street Journal, The Miami Herald, Los Angeles Times (D.C. Bureau), Syracuse
Herald-Journal. Yale campus correspondent for The New York Times. Editor-in-chief, Yale
Daily News. Currently freelance political commentator/analyst for BBC Radio Scotland.
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