Marketing Management

Qing Tian

Summer Intern at UBS Global Asset Management

Location

Greater Chicago Area

Industry

Management Consulting

.

Qing Tian

Contact Qing Tian directly

Qing Tian's Overview

Current

Summer Intern at UBS Global Asset Management

M.S. Integrated Marketing Communications Student at Northwestern University

Past

Part-time Associate at Bain & Company

Asia Equities Assistant at JP Morgan Chase

Part-time Brand Management Assistant at Nestle

Summer Analyst at Arthur D. Little

Winter Analyst at Roland Berger

Marketing Intern at Edelman

Part-time assistant at IT Department at Siemens

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Education

Northwestern University

Beijing Foreign Studies University

Experimental High School Attached to Beijing Normal University

Connections

500+ connections

Qing Tian's Summary

Qing is currently a Master Degree Candidate for Integrated Marketing Communications

Program at Northwestern University. IMC program focuses on a unique combination of

marketing strategy and data analytics.

With extensive experiences in data-driven marketing and strategy consulting, Qing is

actively seeking full-time job opportunity related to Management Consulting, Brand

Management, and Marketing Analytics. With a strong background in finance and working

experience with asset management, Qing would also be looking for opportunities in

Corporate Finance, Investment Management and Equity Research.

Email: ************@*.************.***,**********@***.***

Specialties

Native-Chinese Mandarin

Fluent-English

Basic-French

Licensed English-Chinese Interpretor(CATTI-2)

Excellent data mining skills with SAS, SPSS, Netbase

Experienced in Financial Reporting & Statement AnalysisQing Tian's Experience

Summer Intern

UBS Global Asset Management

Public Company; 10,001+ employees; UBS; Investment Management industry

June 2012 Present (3 months) Greater Chicago Area

Institutional Marketing/Consultant Relations team

M.S. Integrated Marketing Communications Student

Northwestern University

Educational Institution; 5001-10,

000 employees; Higher Education industry

August 2011Present (1 year 1 month) Evanston

Part-timeAssociate

Bain & Company

Privately Held; 5001-10,000 employees; Management Consulting industry

June 2011August 2011 (3 months)

Buyout strategy design for a German supermarket giant

Asia Equities Assistant

JP Morgan Chase

Public Company; 10,001+ employees; JPM; Financial Services industry

March 2011 June 2011 (4 months)

Self-learned and researched on Chinese economic fundamentals, policy direction and

emerging industries to develop thematic reports covering major economic news and potential

catalyst events for J.P Morgan's "Hands-on China Series"

Managed client database; coordinated 2011 J.P. Morgan China Investment ConferencePart-timeBrand Management Assistant

Nestle

Public Company; 10,001+ employees; NESN; Food & Beverages industry

November 2010 January 2011 (3 months)

Tracked market performance of 3 Nescafe mainstream product categories; designed sales

projection model for key products

Conducted new product consumer test, designed questionnaire, presented key findings to

BU head

Summer Analyst

Arthur D. Little

Privately Held; 501-1000 employees; Management Consulting industry

May 2010 September 2010 (5 months)

Project experiences

Middle Market strategy design for a laser cutting machinery manufacturer

R&D center renovation project for a leading state-owned food corporation in China

Marketing coordinator

Coordinated key ADL marketing events in China, including media coverage, PR event

planning (established cooperative ties with 60+ 1st tier Chinese media within 1 month,

publicized 12 pieces of ADL industrial opinions in print media, raised company s profile

)

Winter Analyst

Roland Berger

Partnership; 1001-5000 employees; Management Consulting industry

January 2010 April 2010 (4 months)

Supported case team in strategy design for a leading company in starch sugar industry;

conducted primary desk research on food industry, competitor benchmarking

Prescreened 100+ leading domestic companies based on 20 KPIs for 2010 top Chinese green

companies award

Marketing Intern

Edelman

Privately Held; 1001-5000 employees; Public Relations and Communications industry

2010 2010 (less than a year)

Researched clipping materials everyday of COTTON USA, supported on-site Brand Show

Composed e-newsletter, analyzed secondary data, recorded findings in weekly&monthly

report

Part-timeassistant atIT Department

Siemens

Privately Held; 10,001+ employees; si; Industrial Automation industry

October 2009 January 2010 (4 months)

Supported manager to prepare business reports and IT training documents

Communicated with related Dept. for technical support and provided administrative

support to team members

Qing Tian's Skills & Expertise

SAS

SPSS

SQL

Google Analytics

Linear Regression

Decision Trees

Cluster Analysis

Factor AnalysisRadian6

Omniture

Qing Tian's Education

Northwestern University

Master of Science, Integrated Marketing Communications

20112012

Courses:

Kellogg-Securities Analysis

Marketing analytics concentration-Direct & Interactive Marketing, Marketing Models,

Data Management

Core courses-Finance, Marketing Management, Statistics and Marketing Research, Consumer

Insights, Media Economics and Management, Integrated Marketing Communications, Corporate

Communication

Client projects:

Using SAS for Data cleaning and analysis: Airmiles Canada

Using SPSS for customer profiling/ROI analysis: Popcorn Factory

Qualitative interview & groundswell study: Whole Foods Market

Financial Valuation & Forecasting: Gap, Inc

Beijing Foreign Studies University

B.A., English literature; Finance

2007 2011

Top-performer in English debating and public speech:

Semi-finalist, Vehbi World University Debate Championship EFL (best Asian team in EFL),

Turkey 2009;

Speaker award in Asian Debate Institute training camp, Seoul 2009;

Runner-up, IDEA International Debate Tournament 2009;

Champion, SIT-FLTRP National Debate Tournament 2008;

Representative, Harvard Model United Nations Conference, U.S. 2009;

Finalist, Our Vision for Asian Leadership Business Case Contest, 2009

Experimental High School Attached to Beijing Normal University

Qing Tian's Additional Information

Groups and Associations:

ADL Oldboys & Girls Contacts & Interaction

American Marketing Association, Chicago Chapter (Chicago AMA)

Banking Careers

Beijing Foreign Studies University (BFSU) Global Alumni Group

Beijing Jobs & Career Network

Big 8 - Consulting Majors

Business Analytics

COSTA IMC (Integrated Marketing and Communications)

Chicago Association of Direct Marketing

Chicago Interactive Marketing Association (CIMA)

Chicagoland ISEI

China Job Openings, Career and Opportunities

Chinese Overseas Talent Pool (TOP Chinese)

Data Mining, Statistics, and Data Visualization

Database Marketing

Digital Analytics Association

Finance Club

Global Chinese Talents

Investment Banking in China(

Ivy League Jobs and Recruiting

JOBS 2.0 Graduates & Graduating Students: Careers Internships Alumni University College

School Job

JOBS 2.0 PROS Job Search Talent Professional Placement Online Education Work Leads

Resumes Sourcing

JP Morgan Chase & Co. Interns

JPMorgan Chase & Co.

Job Openings, Job Leads and Job Connections!

Kellogg Alumni Entrepreneurs

Kellogg Marketing Club

Market Research Jobs

Marketing Research Association

Medill Alumni

Medill IMC

NU in Business & Finance

NU in Communication, Marketing, & Advertising

Northwestern Grads Alumni

Northwestern ISEI

Northwestern University Alumni

Northwestern University Career Services

Northwestern University Club of Beijing

Northwestern University Marketing Professionals

SAS/SPSS Marketing & Data Analysts

Stat-Math Statistics

TCFA - The Chinese Finance Association

The M&A Forum

Top Consulting Firms - Employees and Alumni

U.S. Jobs, Careers and Networking

UBS Employee & Alumni Network

UBS Investment Bank / UBS

University of Chicago Integrated Marketing Program

Vitamin IMC Alumni

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