LOPO L. REGO

Associate Professor of Marketing *** S. Cromwell Ct.

Kelley School of Business Bloomington, IN 47401

Indiana University 319-***-****

**** **** ***** ******, ** 426A 319-***-****

Bloomington, Indiana 47405-1701

812-***-**** about6@r.postjobfree.com

EDUCATION

Ph.D., Marketing 2000

University of Michigan Business School

MBA, Marketing and Strategy 1993

Universidade Nova de Lisboa, Lisbon, Portugal

B.Sc., Economics 1991

Universidade Nova de Lisboa, Lisbon, Portugal

RESEARCH INTERESTS

Marketing-Finance Interface; Strategic Marketing; Shareholder Value Creation;

Strategic Brand Management; Customer Satisfaction; Brand Equity; Empirical

Generalizations.

HONORS AND AWARDS

Gary C. Fethke Research Fellowship, University of Iowa, 2008 - 2011

School of Management Marketing Faculty of the Year, University of Iowa, 2007, 2008, 2009

Dean?s Teaching Award, University of Iowa Tippie College of Business, 2008

Marketing Science Institute Research Award #4-1462a, 2007

Marketing Science Institute Research Award #4-1462b, 2007

Instructional Improvement Award, University of Iowa, 2007

Old Gold Fellowship, University of Iowa, 2005

Old Gold Fellowship, University of Iowa, 2004

Marketing Science Institute Research Award #4-1262, 2004

Doctoral Fellowship, University of Michigan, 1998-1999

PRAXIS XXI Fellowship and Scholarship, European Community, 1994-1998

Gerald & Lillian Dykstra Fellowship for Teaching Excellence, University of Michigan, 1997

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PROFESSIONAL EXPERIENCE

July 2011presentAssociate Professor of Marketing, Kelley School of Business, Indiana University

July 2010June 2011Associate Professor of Marketing, Tippie College of Business, University of Iowa

July 2003June 2010Assistant Professor of Marketing, Tippie College of Business, University of Iowa

January 2001June 2003Visiting Assistant Professor of Marketing, Tippie College of Business, University of Iowa

January 2000December 2000

Adjunct Lecturer of Marketing, Tippie College of Business, University of Iowa

PEER REVIEWED PUBLICATIONS

Science Conference, Rice University, June 2011.

Communications Effectiveness and Financial Performance European Marketing Academy

Conference, University of Ljubjani, May 2011.

Marketing Power and Firm Performance: Is Marketing Good for Shareholders? Marketing

Strategy Meets Wall Street II Marketing Science Institute Conference, Boston

University,

May 2011.

The Direct and Indirect Effects of Marketing Capabilities on Idiosyncratic Risk

Marketing

Strategy Meets Wall Street II Marketing Science Institute Conference, Boston

University,

May 2011.

Stock Market Response to Corporate Asset Reconfiguration through Brand and Technology

Acquisition/Disposal Marketing Strategy Meets Wall Street II Marketing Science

Institute

Conference, Boston University, May 2011.

Does Customer Sentiment Drive Investor Sentiment? Kelley School of Business, Indiana

University, October 2010.

The Effect of Brand Acquisition and Disposal on Abnormal Stock Returns Fox School of

Business, Temple University, September 2010.

Does Customer Sentiment Drive Investor Sentiment? Richard H. Driehaus Center for

Behavioral Finance, DePaul University, June 2010.

Does Customer Sentiment Drive Investor Sentiment? College of Business, University of

South

Florida, April 2010.

The Effect of Brand Acquisition and Disposal on Abnormal Stock Returns McCombs School

of Business, University of Texas at Austin, October 2009

.

Customer Relationship Management Capabilities and Shareholder Value Marketing Science

Conference, University of Michigan, June 2009.

Traditional and User-Generated Voice-of-Customer Metrics and Financial Performance

Marketing Science Conference, University of Michigan, June 2009.

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Can Brand Equity Explain Excess Behavioral Loyalty? Marketing Science Conference,

University of Michigan, June 2009.

Does Coffee Help You Sell Paper Towels? Cross-effects of Sister Brand's Success on Brand

Performance Marketing Science Conference, University of Michigan, June 2009.

The Effect of Brand Acquisition and Disposal on Stock Returns University of Iowa

Marketing

Symposium, May 2009.

Brand Management Capabilities and Shareholder Value Marketing Strategy Meets Wall

Street

Conference, Emory University, Atlanta, Georgia, January 2009.

The Effect of Brand Acquisition and Disposal on Stock Returns Marketing Strategy Meets

Wall Street Conference, Emory University, Atlanta, Georgia, January 2009.

The Customer Satisfaction Market Share Relationship: Empirical Generalizations and

A Bruise or Two on Apple?s Reputation, BusinessWeek, October 22, 2007.

th

Bloomberg Radio, After the Bell, May 15, 2007

th

Right Customer Service Wrongs, The Motley Fool, March 24, 2007.

th

One Question and Plenty of Debate, Wall Street Journal, December 4, 2006

th

Don?t Believe Everything You Read, NetPromoter.com, November 27, 2006.

th

The Good Service Test: Part I, WQAD-TV, November 19, 2006

Does the Morgan & Rego Study in Marketing Science Undermine the NPS Metric?

th

Word-of-Mouth Communication Study, November 13, 2006.

Customer Service Study Based On The Morgan & Rego Study

th

PR Communications, November 9, 2006.

UI Business Professor Studies Lousy Customer Service

rd

University of Iowa News Release, November 3, 2006.

Morgan & Rego Study: Discussion & Implications

rd

Word-of-Mouth Communication Study, November 3, 2006.

Which Measures of Customer Satisfaction and Loyalty Best Predict Business Performance?

CustomerSat - Profit from Customer Feedback, October 2006.

th

Customer Satisfaction Delivers Future Cash Flow, Marketing NPV, January 12, 2006.

Surveys Says?, Business 2.0, November 2005.

UI Study shows customer satisfaction-cash flow link

rd

Corridor Business News, October 3, 2005.

Study Shows How Customer Satisfaction Translates into Future Cash Flow

Insight Online, September 2005.

PROFESSIONAL AFFILIATIONS

American Marketing Association

INFORMS Marketing Science

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PROFESSIONAL EXPERIENCE

University of Iowa (2003 2011)

Service

Ph.D. Committee co-chair for Younghan Bae (2010 2012)

Ph.D. Committee chair for Qiang Fei (2008 2011)

MBA Program Committee (2008 2011)

Library and Publications committee (2008 2011)

Elected Faculty Council (2007 2011)

nd

Mentoring Younghan Bae 2 Year Paper (2008 2010)

nd

Mentoring Sang-Uk Jung 2 Year Paper (2008 2010)

Faculty Recruiting Committee (2003 2011)

Ph.D. Committee co-chair for John Zhu (2007 2009)

nd

Mentoring Qiang Fei 2 Year Paper (2007 2008)

University of Iowa Marketing Camp (2005 2010)

MBA Committee (2005 2011)

Master?s Committee member for Sarah Arens (2005)

Ph.D. Program Review Committee (2004 2011)

Ph.D. Committee member for Inwoo Nam (2004)

Full time MBA student screening (2003 2011)

MBA IMPACT Week Judge (2003 2011)

University of Iowa (2001 2011)

Advisor

University of Iowa Big 10 Case Study Competition Advisor.

Iowa team was finalist twice; Awarded Best Speaker and Best Q&A five times.

Referee / Reviewer

Journal of Marketing (Ad-Hoc Reviewer)

Journal of Marketing Research (Ad-Hoc Reviewer)

Marketing Science (Ad-Hoc Reviewer)

Management Science (Ad-Hoc Reviewer)

International Journal of Research in Marketing (Ad-Hoc Reviewer)

Marketing Letters (Ad-Hoc Reviewer)

American Marketing Association (Ad-Hoc Reviewer)

Journal of Retailing (Ad-Hoc Reviewer)

Journal of Interactive Marketing (Ad-Hoc Reviewer)

The Services Industries Journal (Ad-Hoc Reviewer)

2012 Winter AMA Conference, Track Chair (2011 2012)

2011 Winter AMA Conference, Track Chair (2010 2011)

th

Marketing Management, 12 Edition,

Philip Kotler and Kevin Lane Keller. Prentice Hall.

nd

IMC: Using Advertising and Promotion to Build Brands, 2 Edition,

Tom Duncan, McGraw-Hill Irwin.

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TEACHING EXPERIENCE

University of Iowa (20002011)

Associate Professor / Assistant Professor / Visiting Assistant Professor

Marketing Management, Hong-Kong MBA program (five sections) 5.7 / 6.0

Marketing Management, MBA program (thirteen sections) 5.7 / 6.0

Customer Relationship Management, MBA program (six sections) 5.5 / 6.0

Brand Management, MBA program (six sections) 5.8 / 6.0

Services Marketing, MBA (five sections) 5.6 / 6.0

Advertising and Promotions, MBA program (one section) 5.8 / 6.0

Advertising Theory, undergraduate (two sections) 5.7 / 6.0

Marketing Research/Analytics, MBA program (seven sections) 5.4 / 6.0

University of Frankfurt (2007)

Guest Assistant Professor

Marketing Strategy Doctoral Seminar

University of Michigan (1997)

Instructor

Marketing Management 4.9 / 5.0

Universidade Nova Lisboa, Lisbon, Portugal (19911994)

Teaching Assistant

Responsible for multiple undergraduate sections of Marketing Research, Marketing

Management, Microeconomics, and Industrial Economics

Average teaching rating: 3.8 / 4.0

TEACHING INTERESTS

Marketing Management Brand Management

Marketing and Customer Analytics Marketing Research

Marketing Strategy Customer Satisfaction

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