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Marketing Sales

Location:
Lawrenceville, GA
Posted:
September 30, 2012

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Job Description 1: Marketing Director

Job Description 2: Vice President

Job Description 3: Marketing

Career Goals: An accomplished executive with over 25 years of marketing and advertising

experience developing customer-driven marketing strategies to stimulate sales and increase

market share by driving transactions and average ticket. Solution oriented marketing

professional with demonstrated achievements in strategic planning and implementation,

marketing communications, team-building and people development.

Willing to Relocate?: Yes

Additional InfoBill Black

2692 Forest Meadow Lane / Lawrenceville, Georgia 30043

Phone: 404-***-**** / Home: 770-***-****

*************@*****.***

Marketing Leadership

An accomplished executive with over 25 years of marketing and advertising experience

developing customer-driven marketing strategies to stimulate sales and increase market

share by driving transactions and average ticket. Solution oriented marketing professional

with demonstrated achievements in strategic planning and implementation, marketing

communications, team-building and people development.

Professional Experience

Starbucks Coffee Company, Seattle, WA 20052010Marketing Director,

Field Marketing

? Business partner,

coach and trusted advisor to Executive Leadership Team (Divisional

Senior Vice President, Regional Vice Presidents of Operations, Director of Development and

Director of Partner (Human) Resources).

? Led team of field marketing staff to plan and implement local marketing strategies,

helping achieve regional same-store sales growth of +13.6%, +11.7%, +4.2% and +9.4% during

Fiscal Years 2006, 2007, 2008 and YTD 2010, respectively.

? Managed and developed a team of 10 marketing partners (employees) ? consistently

receiving the highest Gallup scores across the marketing organization for employee

satisfaction.

? Responsible for seven partners receiving promotions under my leadership.

? Directed the planning and execution of Marketing Communications and Experiential

Marketing plans and tactics, from ideation to briefing and implementation:

o Outdoor, Direct Mail, Online, Radio

o Sampling and Event Marketing, local marketing programs and sponsorships

? Worked cross functionally with Store Development on creation of strategic regional

store growth plan during Fiscal Years 2006 and 2007.

? Creation of ?Go To Market? plan for marketing program implementation ? provided the

conduit for communication flow between marketing and operations.

? Managed strategic partners ? multiple public relations and advertising agencies;

production and fulfillment vendors.

? Interpretation of consumer insight data for purposes of identifying store and customer

segmentation.

? Teamed with Category and Brand Marketing on the creation of national marketing

programs, including seasonal promotions.

? Led the development of new store and neighborhood (Local Store) marketing plans.

? Created program ROI evaluation process / scorecard and established communication (best

practice) mechanism across the marketing and operations organizations.

Rainmaker Marketing Group, LLC, Atlanta, GA 2003 - 2005Senior Vice President, Marketing

Principal in a growing consulting firm with marketing responsibilities for five growth-

oriented clients: Kellogg?s Out-of-Home, Baskin-Robbins, L.A. Weight Loss Centers, AAMCO

Transmissions and Sylvan Education Resources.

? Development of an annual Marketing Plan and Communication Strategy

? Store-level promotional merchandising

? Budgeting and Sales Forecasting

? Media Planning and Purchasing, including annual negotiations and added-value placement

? Sales and Research Analysis

? Neighborhood / Trade Area Marketing Programs

? New Business Presentations

Dunkin? Brands, Incorporated, Canton, MA 1994 - 2003Director, Field Marketing

? Active member of Dunkin? Brand?s Strategic Leadership Team which set the 5-year

strategic direction for two of America?s most loved brands ? Dunkin? Donuts and Baskin-

Robbins.

? Managed a team of 11 Managers, Specialists and Coordinators across regional business

unit.

? Developed and managed relationships with key franchisee leadership and DMA-level

advertising cooperatives.

? Partnered directly with the Brand Marketing team and Advertising Agencies of record to

develop and approve the Brand Calendar, new products and programs, test market analysis,

market research and the development of merchandising collateral and advertising creative

elements.

? Responsible for the strategic planning and tactical execution of marketing and media

plans for each brand throughout 75 DMA?s in the Midwest and Southeastern United States.

This area encompasses over 1,600 points of distribution and $650,000,000 in total retail

sales.

Nutrisystem Weight Loss Centers, Horsham, PA 1986 - 1994

Vice President, Field Marketing (19921994

)

Senior Director, Franchise Field Marketing (1989-1992

)

Director, Field Marketing (1988-1989

)

Field Marketing Manager (1986-1988)

? Managed media mix placement and accountability for $50,000,000 advertising budget for

1,400 corporate and franchised stores throughout the entire United States.

? Directed a field marketing staff of 20 home office and field executives responsible for

strategic planning, tactical execution, sales forecasting, budgeting and implementing

multi media advertising and marketing programs.

? Provided marketing consultation to key franchisees through management of advertising

cooperatives, market visits and training workshops.

Montgomery, Zukerman, Davis Advertising, Indianapolis, IN 1984 - 1986Account Executive, Pizza Hut Account Team

? Responsible for the planning and implementation of local media and sales promotions for

DMA Advertising Cooperatives throughout the Midwest and Mideast Regions of the United

States.

? Managed Client-side marketing relationships with both Franchisor and Franchisee.

? Responsible for the ?selling in? and execution of all elements of local DMA advertising

plans.

Education

Morehead State University, Morehead, Kentucky B.B.A., Marketing

Continuing Education and Affiliations

M.B.A. Program, Kennesaw State University, Kennesaw, Georgia, 2010 ? 2011

Currently enrolled in the Master?s of Business Administration program ? targeted

completion date, December, 2011.

Dynamic Communicators Workshop, Ken Davis Productions, Atlanta, Georgia, 2008

Intensive training program in Public Speaking

Tom Feltenstein?s, ?Neighborhood Marketing War College?, 2003

Neighborhood Marketing Institute; Orlando, Florida

Board Member, Celebrate Life International, 2009 ? 2012

Nonprofit organization dedicated to teaching and providing mentorship to at-risk

children.

Board Member, Starlight ? Starbright Children?s Foundation of Georgia, 2005 ? 2007

Nonprofit organization helping seriously ill children and their families cope with the

daily repercussions of the sickness.

Certified Baseball Official, Georgia High School Athletic Association, 2007 ? Present

Licensed high school athletic official with the State of Georgia.

www.linkedin.com/in/williamblack

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