Jason Cave
nd
**** *** ***** **, ********, WA 98006
Phone: 541-***-**** E-Mail: ********@*****.*** Website: http://jlcave.com
Summary
I m looking to become a part of a team where I am able to utilize my experience in user
experience (UX), usability,
interaction design (IxD), information architecture, visual design, and e-commerce. My
ultimate goal is to help
grow and strengthen a company using proven user experience methodologies and processes.
I have been immersed in web technologies for over 15+ years, 11 of which have been in a
professional
environment. My focus has always been on clean, simple, highl y effective web
applications that fulfill three
criteria. They must be effective, efficient, and bring satisfaction to the user.
More about me: http://www.jlcave.com/about
Experience
Sr. User Experience DesignerAmazon.comJuly 2011Present
? Helped lead design of various pages for the retail customer experience templates while
collaborating with
various teams involved in specific widgets on those pages.
? Worked with leadership and project management to create an over all vision & roadmap of
features and
enhancements to be A/B tested throughout 2011 & 2012.
? Created various high fidelity interactive prototypes to be tested in usability testing.
? Produced highly detailed specification documents annotating both widget funct ionality
and visual
requirements.
? Mentored various design interns, oversaw and critiqued their design work during their
internship.
Director of User Experience Musician's Friend, Guitar Center, Music123,
Woodwind/Brasswind Nov 2007June 2011
? Built an enterprise user experience team comprised of 3 groups; UX design, usability,
and web graphic
production. At one time it included a 4th of front -end development.
? Led and designed the wireframes, scenarios, user flows, personas, and visual designs
for Musician's Friend,
Music123.com, WWBW.com, and GuitarCenter.com s new ecommerce systems utilizing the ATG
platform.
This consisted of over 900+ requirements, 500+ annotated wireframes, and 250+ visually
designed pages by
my team and myself.
? Led and contributed to the design of Musician's Friend s first mobile website and first
native iPhone app in
2008, as well as the redesign of these for Q2 2011.
? Guided and facilitated usability testing, surveys, and heuristic evaluations on
Musician's Friend and
Music123.com before, during, and after the redesigns.
? Led the web production team in charge of graphically supporting the marketing and
merchan dising team
and their weekly on-site, email, and affiliate promotions.
? Led the design of integrating community elements throughout the ecommerce browse
experience on
Music123.com and Musician 's Friend, which utilize the JIVE community platform.
Owner, User Experience DesignerRidgeline Media, LLCNov 2007Present
? Specialized in interaction design, visual design, and front -end development using Ruby
on Rails for personal
and small business web applications.
? Created Lifejot.com, a grocery list web application. Currently has 15,000 members and
over 202,000 items
added by customers.
? Developed wireframes and visual s for Global Data Services magazine software
application. Worked with the
business owners and users to identify needs and map out all new requirements.
Manager of User Experience Design Musician's Friend, Guitar Center, Music123.comAug 2005Aug 2007
? Managed a team of 5 of visual designers, interaction desi gners, and front-end
developers in charge of
wireframing, prototyping, information architecture, and front -end development of
Musician's Friend, Guitar
Center, and other sister sites.
? Led the UX design and development effort for GuitarCenter s first ecommerce site in
2006.
? Redesigned the flow and user interface of Musician s Friend checkout process resulting
in a decreased
abandonment rate of 27%.
Sr. User Experience
DesignerMusician's Friend, Giardinelli.comFeb 2005Aug 2005
? Led a team of 2 responsible for wireframing, visual design, site updates, promotional
updates, web
development, newsletters, and email blasts.
? Led the interface design effort for rolling a new ecommerce website called musician.com
geared toward the
recording community.
Web DesignerMusician's Friend, Giardinelli.comNov 2003Feb 2005
? Responsible for wireframing, visual design, site updates, promotional updates, w eb
development,
newsletters, and email blasts.
? Responsible for developing all front -end materials consisting of CSS, HTML,
JavaScript, and SIMTEM, an
internal proprietary templating language used by Musician's Friend, Inc.
UI Designer/Developer WebMastery, LLCNov 2001Oct 2003
? Created and implemented multiple custom .NET e -commerce solutions for a number of
companies.
? Programmed using ASP.NET, VB.NET, ADO.NET, ASP, VB 6.0, and XML for numerous websites.
? Overhauled pre-existing websites for improved search engine placement and optimized
? Graphically designed website layouts and logos for companies wanting to take their
business online.
? Devised HTML templates based on website layouts for quick addition of content and/or
new pages.
? Produced custom email cards and newsletters for businesses looking to promote sales
through email
marketing.
Education & Certifications
? Bachelors of Science in Computer Information Systems, Southern Oregon University, May
2002
? Minor in Business Administratio n, Southern Oregon University, May 2002
? Practical Usability Testing Certification, Human Factors, Inc., April 2010
rd
Software & 3 Party Product Experience
rd
3 Party Products: ATG, JIVE, PayPal, Bill Me Later, Google Checkout, Certona, Omniture,
Unica/Net Insight,
BazaarVoice, Power Reviews, Offermatica, BizRate, ForeSee Re sults, TeaLeaf, Heiler,
Endeca, Akamai, Loyalty
Labs, QAS Address Verification, RightNowTech, Translations.com, MotionPoint,
UserTesting.com, CrazyEgg.
Software: Axure, OmniGraffle, SilverBack App, Adobe Photoshop, Adobe Fireworks, Morae by
Techsmith,
Microsoft Office
Awards
Personal
? Musician s Friend Innovator Award 2006
? Musician s Friend Outstanding Service Award 2005
? Musician s Friend Outstanding Service Award 2004
Ecommerce
? Multi-Channel Merchant (MCM) Silver Website Award 2011
? Multi-Channel Merchant (MCM) Website of the Year Award 2010
? Multi-Channel Merchant (MCM) Gold Website Award 2009
Strengths
? Customer Focused: Must be the customer advoca te. All designs MUST be effective,
efficient, and bring
satisfaction to the user.
? Self-Motivated: Always thinking of new ideas, opportunities, and exciting ways to
engage the customer.
? Ambitious: Driven to learn, create, and apply cutting edge ideas and fu nctionality.
? Creative: Continuously thinking of ideas or opportunities to optimize performance.
? Teamwork: Take pride in challenging the team to come up with new ideas. Helping them
grow is a must. It
in turn helps me grow.
Portfolio
Past examples available at: http://www.jlcave.com/samples
References
Available upon request.
Additional Materials
Additional annotated wireframes, user flows & scenarios, visual designs, requirements
documents, and UX
process flows are available on request.