Warren D. Lee

DCMP

SEO, SEM, Search engine marketing

aboud7@r.postjobfree.com

800-***-****

Specialized in online marketing, cross channel attribution modeling, conversion path

optimization, paid and natural search optimization & technical SEO best practices for

enterprise level websites. Responsible for over 48 million monthly unique visitors through

managing all aspects of SEO & leading / evangelizing SEO within large corporate processes.

Highly experienced with Omniture implementations and statistical data analysis. Over a

decade of online and offline marketing experience for clients including; ADOBE, AT&T,

Sony, Realtor.com & Yahoo inc.

Skills

Online Tools & Analytics: Comscore Media Metrics & Marketer,Hitwise Search Intelligence,

Omniture suite (Site Catalyst, Discover & SAINT), BRIGHT EDGE, Google Analytics, Adwords,

Yahoo Site Explorer, WordTracker, Webtrends, Google & BING Webmaster Tools & various SEO

toolbars.

SEO: Advanced SEO strategies, architectural best practices, on page best practices,

linking strategies, global SEO strategies, sitemap best practices, PageRank optimization,

content siloing, seo auditing, competitive analysis, & social media marketing

Networking, CRM: Outlook 2003-7, Microsoft Live Meeting, Sharepoint, BaseCamp, ACT,

Zerowing

Reporting & Database Entry: Excel, UNIX

CMS: Tridion, & Custom .NET, .ASP, Wordpress, Joomla

Web Presentation: Powerpoint, Adobe Acrobat

Design/QA/Testing: Photoshop, Dreamweaver, Flash, Fireworks, Illustrator, In Design,

Bugzilla, TestTrack

Technical

HTML

CSS

Javascript

ASPX

PHP

CSS

XML

RDFa Microformats

REST-JSON APIExperience

ADOBE SystemsSEO ManagerJun 11-Present

Directly responsible for over 48 million monthly visits from SEO to ADOBE. Lead search

strategy for Adobe.com in North America and global search teams. Lead SEO strategy for

paid search and natural search co-optimization. Providing cross funtional support for SEO

for all of the Digital Media business for ADOBE, including support for product development

and product marketing objectives.

Recent accomplishments include the launch of CS6 which generated 35% year over year

traffic increases and 21% year over year revenue gains.

MOVE Inc. Realtor.comSEO Product ManagerSep 07- June 11

Fulltime in-house SEO manager, lead project management, organic traffic acquisition

strategy & reporting such as benchmarking and KPI metrics for websites and vertical retail

channels within the MOVE inc. network including REALTOR.COM.

In addition to being primarily responsible for maintaining the #1 most visited website in

the real estate industry position as reported by Comscore, duties included providing seo

consulting for many teams operating all the websites in the MOVE Inc portfolio. Additional

duties included; writing SEO best practices, creating content & marketing strategy

deliverables such as PRDs, business requirements and guidelines. Project management &

performing; SEO QA, website content/linking/site architecture audits, gap analysis,

taxonomies, writing metadata frameworks, content style guides, & content migration plans

to ensure SEO across each project lifecycle. Researching; optimum keywords & new SEO

strategies including competitors SEO strategies. Providing business analysis to support or

create quarterly strategy / product roadmaps / AOP / & business case development.

Accomplishments included: Increased organic SEO traffic enough to eliminate an $11

million annual SEM dependency by the second year of employment, effectively replacing up

to 8 million total paid monthly unique visitors with 8 million free incremental monthly

unique visitors from SEO to Realtor.com. Also identified click fraud campaigns which

reallocated $200,000 / month towards more effective SEM spend. Assisted in obtaining

$50,000 SEM refund for click fraud by identifying click fraud patterns in Omniture and

Google Analytics. Supported consolidated marketing efforts and organic traffic and leads

reporting around the launch of the Realtor.com iPhone app.

Tony Garcia StudiosStudio ManagerApr 07- Sep 07

Responsible for day to day studio operations including; hiring and managing all staff and

contractors, managing all aspects of pre-production and post production for marketing

collateral for clients including AT&T, Sony, & LOreal. Worked in conjunction with top

advertising agencies including

Deutsch Inc & Harrison & Star

Only the Best Inc.

Graphic Designer Content Editor / Front end developerAug 05- Apr 07

Worked within a small in-house team (5 people) to launch and manage two e-commerce

websites from concept to completion.

Responsibilities included user experience and interaction design, front end graphic

design & advertising design including website development, editing copy and html for SEO,

email campaign design and IT. Integrated client side java script & implemented Omniture

analytics across both websites. Researched optimum search terms to integrate within

existing and new web pages. Provided QA, testing, and assistance with the development of a

custom in-house CMS working directly with the lead programmer

Education

Brooks Institute - Santa Barbara, California

Bachelor of Arts, Advertising

Professional Training

Omniture Univercity

Direct Marketing Association Certified Professional

Conferences

SES

08-10; SMX 08-10; SEO MOZ PRO2010

Speaker at

OMS Online Marketing Summit2011 - Present

Speaker at SMX Search Marketing Expo2011 - Present

Speaker at SES Search Engine Strategies2012 - Present

Warren D Lee

aboud7@r.postjobfree.com (800)-SEO-0139

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