Tony Vignieri

Email: abou9w@r.postjobfree.com

Address: *** *** **

City: Del Mar

State: CA

Zip: 92014

Country: USA

Phone: 760-***-****

Skill Level: Management

Salary Range: 125

Willing to Relocate

Primary Skills/Experience:

See Resume

Educational Background:

See Resume

Job History / Details:

TONY VIGNIERI

San Diego, CA 92014 760-***-****

abou9w@r.postjobfree.com http://www.linkedin.com/in/tvignieri

PROFILE

Successful leadership positions in corporate, state government, the media and as an entrepreneur. National and international experience in strategic communications, public relations, branding, marketing, media relations and government relations. Initiating strategic communications and marketing programs for corporations, associations, nonprofits and governmental agencies. Visionary with warm people skills, passion and the ability to forge strong relationships and advance strategic goals. Designed and implemented external/internal/executive communications/public relations/social media programs resulting in increased brand awareness, sales, revenue growth and employee morale.

EXPERIENCE

BLUE SKY CAPITAL; San Diego, CA 2012-Present

DIRECTOR OF CORPORATE COMMUNICATIONS - Blue Sky Capital is a real estate investment firm.

o Developed/executed communications strategy, key messages, message consistency and key audiences

o Developed/executed multimedia communications and web strategy

o Increased brand awareness/exposure: national coverage with 15 million media impressions; local coverage included a front page article in the San Diego Business Journal/guest editorial in San Diego Union Tribune

o Developed national radio program/promoted through social media and created a consistent audience

o Development and distribution of internal/external company newsletter

VIGNIERI COMMUNICATIONS; San Diego, CA 1994-2006/2010-2012

PRINCIPAL - Vignieri Communications is a communications/public relations consulting firm that identifies and implements strategic communications/tactics for Fortune 500 companies, nonprofits and governmental agencies.

o Communications consultant (e.g., International Hearing Foundation, Northwest Airlines) developed communications strategies/tactics/image/identity/branding, web strategy/crisis communication and media

o PR consultant for San Diego Career Centers - 50% increase in web traffic/25% increase in brand awareness

o Specialized in communications consulting for medical companies (e.g., Pfizer, Boston Scientific)

o Campaigns resulted in national media coverage, increased company sales/brand awareness

o Producer of more than 100 marketing/sales/corporate videos

INTERNATIONAL RELIEF AND DEVELOPMENT (IRD); Washington, D.C./Kabul, Afghanistan 2011

ASSOCIATE COMMUNICATIONS SUPERVISOR a IRD is a nonprofit humanitarian/development organization.

o Created international multimedia programs (web, video, print) promoting and communicating the $400M agricultural assistance program USAID/IRD/AVIPA Plus program in Kabul, Afghanistan

o Coordination of the Kabul seven-person communications unit (PR, graphic artist, editor, translation team)

o Writer, producer, narrator of IRD videos: USAID/IRD AVIPA Plus Stories

VISTAGE INTERNATIONAL; San Diego, CA 2006-2010

CHIEF OF CORPORATE COMMUNICATIONS a Vistage is the worldas leading peer advisory membership organization, serving 16,000 CEOs and senior level executives in 15 countries.

Created and led the implementation of a fully integrated communications strategy. Directed messaging and communications initiatives globally and across all corporate communication platforms: website, newsletters, press releases, social media, video platform, staff and member community intranet. Responsible for annual PR budget of $500,000, seven direct reports and external agencies.

o Increased brand awareness 50% by establishing a robust digital communications and media relationsa strategy that achieved 50 million media impressions per quarter and a 40% increase in web traffic

o Cemented Vistageas thought leadership position by leveraging quarterly economic business surveys to drive awareness and maximize national and international exposure. Media coverage included, CNBC, Bloomberg TV, Fox Business Channel. Print coverage included, Wall Street Journal, NY Times, USA Today, Chicago Tribune, Los Angeles Times and dozens of other media outlets

Resume (continued) Page 2

Tony Vignieri

o Liaised with local leaders and directed market specific communication initiatives throughout the US, UK, China, Australia and Asia.

o Advised and coached Vistage executive team at HQ and globally on strategic communications, social media, messaging, branding and public image in concert with company mission and goals

o Created and mentored a corporate communications team on branding, social media, video production, podcasting and public/media relations

o Innovated corporate communications and facilitated exchange of best practices by establishing a multimedia content platform for internal and external stakeholders, which included video library, podcasts, webinars and repository white papers.

o Developed a communications dashboard with tracking/measurement of campaign reach and effectiveness

o Served as corporate spokesperson and guided journalists through the entire story development process.

ALDEN MARKETING COMMUNICATIONS; San Diego, CA 2004-2006

COMMUNICATIONS DIRECTOR a Alden is a marketing communications and advertising agency.

Areas of expertise include managing public relations campaigns, media relations, news releases, internal communications and production of video/DVDas for clients including sales, marketing, advertising, training, corporate history, employee orientation, commercials and public service announcements.

o Created international media coverage through development of the strategic marketing communications and public relations campaign for the Los Angeles Hollywood Sign Makeover Project

o Produced a global video for Solar Turbines in San Diego, part of a product brand awareness campaign

o Produced the San Diego Buick Invitational Golf Tournament TV and radio commercials

STATE OF MINNESOTA; St Paul, MN 1989-1994

DIRECTOR OF COMMUNICATIONS/GOVERNOR PRESS SECRETARY

Communications positions advancing political and legislative activities within Minnesota state government. Media spokesperson and developed communications strategy, media campaigns, press releases, speechwriting, promotional videos, crisis communications and media training.

o Raised the Governoras approval ratings by 12 points in one year/assisted in reelection campaign

o Liaison with legislative staff on state public policy, regulations and strategies

o Implemented a three-tier strategic communications plan, resulting in legislative approval of the Workers Compensation Program, Train Safety, High Speed Rail and Welfare Reform

o Member of committees, groups and representative to local and county governments

o Developed a state wide environmental campaign with the Department of Natural Resources

o Advanced agriculture issues and projects through awareness campaign

o Managed a 10-person staff, and a $750,000 budget

o Spokesperson for the governor and lieutenant governor

ABC NEWS, WCBS-TV, WCCO-TV, KHOU-TV; New York, Minneapolis, Houston 1980-1989

TELEVISION BROADCAST JOURNALIST

Worked as a medical reporter, government reporter, documentary producer, anchor and news director.

o Producer of medical segments and investigative medical series that changed state laws

o Interviews with notable luminaries including President Reagan, President Carter, Vice Presidents Walter Mondale and Dan Quayle, President Bush, Senator Ted Kennedy and Governor Arnold Schwarzenegger

o CBS Morning News contributor and producer for Good Morning America, Nightline, Discovery Channel

o Field producer for ABC/CBS/NBC News

o Documentary producer in India, former Soviet Union and Sweden

Resume (continued) Page 3

Tony Vignieri

EDUCATION, TEACHING, AFFILIATIONS, AWARDS

EDUCATION

a University of Wisconsin

Bacheloras Degree, Journalism/Communications

TEACHING

a Journalism/Communications, part-time instructor, UW-River Falls, WI

a Media/communications seminars, Carlsbad Chamber, San Diego Public Library

AFFILIATIONS

a AFTRA/SAG

a International Association of Business Communicators

a Public Relations Society of America

a Carlsbad Chamber of Commerce, Chair of Communications Committee (past)

AWARDS

a National Excellence in Communications Award

a Four Associated Press Awards

a Two Minnesota Page-One Awards

a Three Telly Broadcast Video Awards

a Media Relations Program Skyline Award

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