Sales Marketing

Jesse Mclean

*** ********* ******

Toronto, Ontario M2N4J6

August 12, 2012

Marketing

I am writing you regarding this position as I have all the experience and skills that you require such as OEM level National automotive marketing and 3 years of automotive dealer level sales & marketing. I attended and successfully completed the Georgian College Business Administration – Automotive Marketing program, and had eight years of various industry experiences before beginning the course. This included being a published writer, marketing my own products and doing freelance marketing for many international corporations.

During my college tenure I worked as a representative for companies such as Nissan, Toyota, Roush and Superformance at special events, auto shows and trade shows around the Country. This included set-up and management of events as well as gathering customer information for future CRM programs to bolster sales.

I also worked for Mercedes Benz Canada in the National marketing department which included CRM initiatives, social media activities, sales data analysis and recording with MS excel. The management of accounts with three advertising agencies, training and supervision of all event staff, coaching of sales associates, dealership marketing material appointments and power point presentation production for use at National dealer meetings among many other duties. Marketing plans included National as well as regional and dealer specific with collaborative co-op planning and spending for maximum viewership and retention in bolstering sales and hitting targets.

After my marketing tenure I entered the sales force and became a top performer during my time there and had three letters written to the CEO of the company from my customers displaying their pleasure in dealing with me. I also was responsible for off-site test drive events, promotional activities, street team events, auto show participation and electric vehicle training programs for customer groups. Sale bolstering activities included customer reward referral programs; vehicle wrap offers for business owning clients, unique advertising programs, Sunday sales with monetary support from upper management including many other initiatives to secure strong sales.

Other helpful experience includes Facebook page construction and management for Chrysler Group LLC, automotive drag race promotions for Dasilva Racing, buying and selling muscle car parts and restoring old vehicles. If you wish to speak further about my qualifications please do not hesitate to contact me at your earliest convenience.

Sincerely,

Jesse Mclean

JESSE McLEAN

221 Dunforest Avenue, Toronto, ON Tel: 416-***-**** Email: abotxf@r.postjobfree.com

Target: Marketing

Dynamic, self-motivated and goal-driven marketing strategist brings over a decade of multi-faceted experience in the automotive industry, with a track record for forward-thinking success in the sales and marketing sector. Offers a consultative, relationship-based marketing and client relationship management approach that guarantees sales acceleration, boosts customer retention & acquisition rates and cultivates strong networks of industry professionals. Unique technical skill set and automotive industry knowledge base complemented by a talent for rapidly analyzing and delivering on client needs in varying contexts. Polished communicator, presenter and negotiator with cross-functional success in trade show coordination, staff management and competitive and market analysis.

AREAS of EXPERTISE

Strategic Sales & Marketing PlanningClient Retention & Acquisition Consultative & Relationship-Based Marketing Industry Research & Competitive Analysis Event &Trade Show Coordination Industry Networking & Alliances Staff Coaching, Mentoring & TrainingPresentation & Negotiations Product Recommendations & Industry ExpertiseCross-Departmental Collaboration

QUALIFICATIONS IN ACTION

MARKETING CONSULTANT 2011 +

BrandAmp Media Group, Toronto, ON

Engaged by this new start-up firm and brought on as a consultant to improve client relations, marketing efforts, business decision making, advertising initiatives, areas of investment, business development, creative design and talent acquisition.Managed clients marketing, advertising, event and SEO needs in cost effective formats to maximize budgets for ROI and maximum market penetration with eye level programs directly suited to their target markets exact audience.

SALES, MARKETING AND EVENT CONSULTANT 2009 – 2011

BRAND MARKETING COORDINATOR 2008 - 2009

Mercedes Benz Canada, Toronto, ON

Originally engaged by this luxury car Company as a marketing coordinator intern, receiving a swift promotion to a full-time sales, marketing and event consultant role due to performance excellence, strong industry knowledge, talent for client relationship management, business development practices, event marketing experience and automotive marketability.

As SALES, MARKETING AND EVENT CONSULTANTPartnered with the Smart Canada brand Manager to execute appearances at several high-profile trade shows, including the Toronto International AutoShow, co-designing site set-up & branding and seamlessly coordinating all assets.Led all onsite staff and volunteer training, acting as a trusted resource on industry subject matter to colleagues, clients and the general public.Liaised with marketing agencies and media buyers to develop strategic, multi-pronged marketing plans to target key demographics and expand market presence.Governs strategic client acquisition and retention, leveraging an engaging, knowledgeable and proactive sales approach to build and maintain strong, trust-based customer relationships which prospered strong sales.

As BRAND MARKETING COORDINATOR, generated monthly sales reports and created comprehensive PowerPoint presentations, Key contact person for three advertising agencies, inventory coordinator, factory dealer contact, brochure editing and writing, sales training website redesigns, fleet and press vehicle coordination, media participation

Trained staff for event marketing programs, carried out online marketing and SEO initiatives, guided website updates, worked on National and regional marketing campaigns, vehicle give-aways, new model launches, key advertising agency contact, CRM planning and executing, relationship building, sales analysis, product planning and competition analysis.

QUALIFICATIONS IN ACTION CONTINUED

BRAND REPRESENTATIVE 2007 - 2008

AVP INC., Mississauga, ON

Engaged by this marketing and Brand Company to lead the design, planning, coordination and execution of automotive industry trade and promotional events across the country for the Toyota brand.Managed and supervised a team of 5-15 personnel, providing strategic mentorship, coaching and guidance to ensure the development of a strong, customer-friendly and highly knowledgeable team.Provided valuable information, advice and recommendations to a diverse range of customers, leveraging in-depth industry knowledge and experience to act as a trusted subject matter expert.

BRAND REPRESENTATIVE 2006

Canadian International Auto Show, Toronto ON

Selected to represent Superformance and Roush Performance Canada at this well-known, large-scale autoshow, working closely and collaboratively with a team of 3 business owners to provide product and industry information and recommendations to meet the needs of a varied client base.

CUSTOMER SERVICE REPRESENTATIVE 2004 - 2005

Centerline Car and Truck Rentals, Bracebridge, ON

Retained by this car rental service to seamlessly manage the rental and coordination of cars, trucks and trailers, working closely with insurance adjusters, mechanics and key stakeholders to guarantee smooth, effective daily operations and top-notch customer service and care.

ADDITIONAL INDUSTRY INVOLVEMENT

PART-TIME AUTOMOTIVE WRITER 1997 - 2009

Leverages automotive industry knowledge and experience to author technical articles and opinion pieces for a wide range of publications including Inside Track Communications, Hot Rod, Car Craft and Sport Compact Car magazines, as well as car-blogging at an array of venues.

VINTAGE AUTO PARTS DEALER 1995 – 2009

Independently dealt vintage Muscle car parts on a part-time basis, utilizing a wide range of resources such as eBay, online forums, swap meets, and print advertisements to attract customers.

EDUCATION & TRAINING

Diploma in Business Administration, Specialization in Automotive Marketing, Georgian College, Barrie, ON (2008)

Contact this candidate