Manager Management
Resume:
LAUREN BERKEFELD
* ******** ****, ********* ****, VIC 3109
Mobile ph: 041*-***-***
Email: abotlw@r.postjobfree.com
SUMMARY
A web specialist and team leader with 12 years in-depth experience across content
management, front-end design, usability, information architecture and user-centered design
within the financial services industry.
A hands-on manager and critical thinker who can learn quickly, develop expertise and
produce immediate contributions in identifying and defining business problems, and
implementing digital initiatives and strategies to benefit advisers, consumers, prospects
and internal staff.
PROFESSIONAL EXPERIENCE
AXA Australia, Melbourne2010 - 2012Web Development Team Manager, Information Systems
Management of AXA's intranet, Lotus Notes applications, 15+ extranets and Internet sites
and video production to support internal and external marketing campaigns. Management of 8
direct reports including recruitment, performance monitoring and assessment, strategic
development and day-to-day management of workloads.
Key achievements
? Initiation and development of online training modules for AXA's content management
system and Google Analytics decreasing training costs while increasing the productivity of
support staff.
? Key member of AMP-AXA merger integration work team focusing on web stream strategy to
provide the best solution for the merged company moving forward.
? Overall project management, business analysis and wireframe development of product fee
calculator development replacing outdated spreadsheet version for AXA s North product
allowing advisers to easily calculate and demonstrate implications of fees to clients in a
user-friendly non-technical manner.
? Analysis, consolidation and decommissioning of multiple smaller brand websites in
preparation of AMP merger and subsequent integration of AMP brand after merger completion.
? Management and implementation of browser compatibility testing and improvement to
ensure AXA's websites achieved greater reach and continuity in application.
AXA Australia, Melbourne20072010Web Technical Lead, Information Systems
Project lead and subject matter expert for new web developments to ensure AXA
applications adhere to AXA brand, usability and Search engine optimisation (SEO)
standards.
Key achievements
? Establishment and enforcement of visual design guidelines across AXA websites resulting
in increased consistency for users and decreased development costs.
? Implementation of technical SEO techniques within content management system resulting
in increased rankings.
? Introduction of Oracle Universal Content Management System and subsequent consolidation
of seven adviser and client sites serving to maximise reuse of content and decreasing time
required by users to maintain content while increasing take-up rate by advisers.
? Implementation of Google Analytics across all new website developments resulting in
better tracking of user activity and allowing for analysis of usage patterns to improve
site usability and functions.
? Lead development, co-ordination and training of international counterparts on content
management system to support AXA China region and AXA Affin (Malaysia) websites.
AXA Australia, Melbourne2003 2007
Senior Internet Business Analyst, Strategic Marketing
Specialist communication and usability analyst for web design requirements providing
expert strategic advice to business units.
Key achievements
? Development of online testing module for advisers to earn Continuing Professional
Development (CPD) points, which removed the need for lengthy paper processes, reduced
turnarounds and decreased costs. Was awarded AXA Innovation award .
? Analysis, development and implementation of websites for AXA licensees using user
centred design practices, which increased adviser take-up rates and satisfaction.
AXA Australia, Melbourne2001 - 2003Internet Business Analyst, Strategic Marketing
Project lead within webteam as requested by web manager and communication manager.
Analyst for web design requirements including statistical analysis of emails and usage
information. Content and site maintenance.
Key achievements
? Content development and sending of AXA Facts email newsletter serving to inform AXA
customers of new products, campaigns and services.
? Management of online form submission processes ensuring accurate delivery of enquiries
to relevant stakeholders and contact centres.
AXA Australia, Melbourne2000 - 2001Internet Developer, Strategic Marketing
Development of websites during the development phase of the AXA brand from National
Mutual. Maintenance of existing sites including international sites.
Key achievements
? Development of Health websites (HBA, Mutual Community) including online applications.
? Development of shareholder site for AXA Asia Pacific Holdings.
EDUCATION
2007 Masters of Technology (Internet & Web Computing), Royal Melbourne Institute of
Technology
2002Graduate Diploma in Internet & Web Computing Distinction, Royal MelbourneInstitute
of Technology
2000Bachelor of Commerce (Marketing Management), Melbourne University
PROFESSIONAL DEVELOPMENT & TRAINING
2009Google Search Appliance, Hedloc
2004Usability Evaluation, The Hiser Group
2004Effective Layout and Design, The Hiser Group
TECHNICAL SKILLS
Content management systems
? Oracle Universal Content Management System
? Wordpress
? IBM Lotus Workplace Web Content Management / Aptrix
? Interwoven Teamsite
Programming experience
- HTML, CSS, DHTML, XML, Javascript, JQuery, LotusScript
Applications
- Fireworks, Dreamweaver, MS Project
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