Cynthia Spain
Email: *********@********.***
Address: **** ******* ***** **
City: Jacksonville
State: FL
Zip: 32256
Country: USA
Phone: 904-***-****
Skill Level: Management
Salary Range: 65
Willing to Relocate
Primary Skills/Experience:
See Resume
Educational Background:
See Resume
Job History / Details:
CYNTHIA SPAIN
7827 Cypress Point Court Jacksonville, Florida 32256 904-***-**** *************@*****.***
PROFESSIONAL PROFILE
Creative, customer-focused account relationship manager with expertise in assessing client needs and identifying revenue-generating business solutions. Actively collaborate with account teams and channel partners to drive sales, deliver incremental revenue growth and enhance market exposure within competitive environments. A hands-on leader skilled in implementing process improvements and facilitating change in order to improve efficiency, quality and customer service.
AREAS OF EXPERTISE
Project Management Vendor and Agency Relationships New Business Analysis
Channel Partnerships Acquisition and Retention Strategies Account Management
Sales Strategy Development Demand Generation Co-Marketing
PROFESSIONAL EXPERIENCE
QUALITY RESPONSE SERVICES, INC. (QRS), /DIGITAL SOLUTIONS, Jacksonville, FL, 2006-2012
Marketing service provider delivering on-demand digital printing, laser and inkjet printing, mail processing and fulfillment.
Business Consultant to the President/Owner
Recruited and rehired to provide sales and customer service expertise to the leadership team. Acted as the liaison between management, sales and production to create, improve and implement quality assurance procedures, ensuring customer needs were met. Collaborated across the organization to resolve escalated customer issues and communicated timely feedback to the owner.
* Continually monitored and revised quality procedures for production methods, which enabled the company to retain accounts and grow across all businesses, significantly reducing operational and programming inefficiencies and positioned QRS as an industry leader in delivering timely, error-free services.
* Functioned as a key resource to streamline business practices and processes following the acquisition of Digital Solutions, an on-demand digital printing company, ensuring continuity of service during the transitional period.
Licensed Independent Mortgage Broker, Jacksonville, FL, 2001-2006
Marketed and sold comprehensive mortgage products to realtors, builders and consumers. Initiated and managed loan closings from origination to funding.
* Leveraged extensive business relationships to secure 75% of revenue from referrals.
* Created and executed a focused loan program tailored to builders and their communities, which led to the acquisition of new construction loans and increased real estate sales.
QUALITY RESPONSE SERVICES, INC. (QRS), Jacksonville, FL, 1998-2000
Sales Account Manager
Hired for this entrepreneurial marketing service provider start-up to work in tandem with the president and owner to build the sales department.
* Generated 25% of company revenues by aggressively selling in competitors` accounts and producing new revenue with database service offerings.
* Initiated and promoted the usage of targeted prospective customer lists that enabled QRS and their customers to reach intended audiences and differentiate themselves in competitive markets.
IDEON/SAFECARD SERVICES, INC., Jacksonville, FL, 1994-1996
Credit card, fee income generating direct response marketing services company.
National Account Manager
Grew brand-aligned loyalty programs utilizing direct mail, call center services and interactive marketing to the company`s retail accounts. Managed more than 30% of the company`s revenue. Executed targeted and segmented marketing strategies for retailers and financial services firms applying response modeling.
* Designed and introduced new member acquisition, retention and targeting strategies, creating $22 million in billings.
* Selected to lead the account team for Sears, the company`s top national retail client, exceeding annual revenue plans more than 50% by leveraging previous successes to introduce additional products.
* Managed, trained, and promoted a Sales Assistant.
CYNTHIA SPAIN Page Two
ADVO, INC., Jacksonville, FL, 1992-1994
A direct response marketing firm.
Account Executive
Directed all sales activities with a team of three employees to sell direct mail advertising and database marketing solutions.
* Grew new account revenues 25% by increasing client leads and securing repeat business.
* Established ADVO`s presence in the automobile dealer market by conducting comprehensive market analyses and devising and executing a focused sales strategy.
ADDITIONAL RELEVANT EXPERIENCE
IBM CORPORATION
Account Sales Representative, Mid-Range Systems, Jacksonville, FL
Sold under-productive, small business account upgrades with new hardware and software solutions.
* Grew revenue 15% within a large dormant territory by analyzing clients` existing technology and demonstrating how IBM`s new technology could positively impact their business.
* Recognized with 9 IBM 100% Clubs during tenure with company for consistently exceeding revenue objectives.
Marketing Manager, Application Solution Marketing, Jacksonville, FL
Managed a business unit to build demand and sell to new small business accounts, utilizing IBM business partners. Designed and produced advertising, direct mail and telemarketing campaigns targeted by industry application.
* Created and implemented a comprehensive response and lead plan for the business unit, which improved sales efficiency, led to a 20% increase in lead closings and enhanced customer satisfaction.
* Generated new business by establishing alliances with IBM business partners increasing participation and expanding product/solution offerings.
Dealer Account Manager, National Distribution Division, Jacksonville, FL
Recruited, trained and managed retail IBM business partners in office products. Directed product marketing, assignment of quotas, performance reviews and inventory financing in a new IBM channel.
* Consistently grew revenues more than 15%, increased market presence and enhanced brand awareness through tradeshow participation, new product launches, territory analysis and cross-selling.
Marketing Representative, Atlanta, GA & Dallas, TX
Sold data and word processing supplies to IBM small and large accounts, using cold calling and telemarketing techniques.
* Penetrated territory more than 80% by analyzing applications and usage requirements to provide tailored purchase agreements to commercial and public sector accounts.
* Acted as the liaison between all IBM account team leaders and customers to deliver add-on sales and enhanced customer service.
EDUCATION & PROFESSIONAL DEVELOPMENT
Bachelor of Arts in Journalism (ABJ), Public Relations and Marketing, University of Georgia, Athens, GA
* Syracuse University, International Communications, Public Affairs, London Semester Study Abroad
IBM Professional Internship, Corporate Communications, White Plains, NY
VOLUNTEER ACTIVITIES
Tournament Players Golf Championship
Wounded Warrior
26.2 with Donna Breast Cancer Fundraiser
Friends of Jacksonville Animals
Jewish Family & Community Services: work with senior citizens