Joel Minster
P.E.
Highland Park, IL 60035
847-***-**** (cell)
****@*******.**
Senior Operations Executive
Hands-on analytical executive with proven ability to lead and develop consumer products
companies or divisions. Experienced in running companies with revenues less than $25
million. MBA and Engineer with significant P&L responsibility focused on using technology
to plan, implement, and deliver innovative products and profits. Very much a personable
and results-oriented team player.
Skills Summary
Manage successful businesses through in-depth knowledge of products, operations, and
administration.
Develop short and long-term product and corporate strategy
Learn and understand new technologies, then apply to create new business models
Envision elegant solutions to complex product challenges, then implement them
Combine the steady hand and attention to detail of a Professional Engineer with the
experience of a successful business leader to deliver high-margin solutions
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Experience
Kappa Map Group
Largest Family of Map Brands in US
Senior Vice President
Oct, 2010 April, 2012
Full P&L responsibility for all branding, operations, and product development across
multiple office locations for North America's largest family of map publishing brands.
Combined multiple corporate acquisitions into a single company in months and rebranded all
2,000+ products. Completely changed operations technologies to create largest and most
efficient map publisher in US, continuously increasing revenues and margins in a shrinking
and challenged industry. Full responsibility for creating and publishing map brands
including Universal Map, American Map, Hagstrom, Mapsco, and ADC across North America.
Geospatial Advisory Services
PresidentOct, 2010Present
Consulting and business coaching practice providing executive-level guidance to leading
firms in the geospatial and map publishing industries. Clients have been across the US and
on three continents to-date.
Rand McNally
World s largest commercial mapmaker
Senior Vice President, GIS and Product Development
2000Oct, 2009
Responsible for 180 geospatial, mapping, and software professionals in 3 locations across
the US.
Realigned products among teams for efficiency, allowing the closing of an entire facility
saving over $2 million per year
Replaced a lower-quality mapping contractor resulting in an immediate and significant
increase in product quality and productivity and an annual decrease in costs of over
$100,000
With responsibility for all (over 3,000) map, software and other products, recognized
need for industry transformation and led an internal team to create entirely new map and
content delivery technology, combining commercial and internally developed software.
System is unique to the industry and has reduced per page costs for creating new map books
to less than 1/100th of their cost just 3 years earlier, without sacrificing map quality.
Directed the development of patented system for automated map creation over the web,
responsible for orders for thousands of high-margin custom wall maps each year. Converted
paper map content to database-driven digital technologies to deliver over web, on mobile
devices, and in software, as well as on paper.
Developed processes and moved off-shore all appropriate production, increasing overall
capacity while saving over $2.1 million each year. Personally selected and negotiated all
aspects of contracts with off-shore vendor in India.
Focus on innovative technology has allowed increase in number of products created and
increase in product consistency and quality while reducing overall staff and related costs
by over 80%.
Served as corporate spokesperson to media on consumer trust, product quality, and
innovation inquiries from the press, foreign consulates, and the public at large. As a
member of Senior Management Team, participated in all corporate direction, budgeting, and
oversight. Successfully managed product and production stability during years of routine
ownership, CEO, and peer senior executive turnover.
Analytical Surveys, Inc. (acquired MSE in 1997)
A world leader in digital mapping technology
Director, Resource Management Feb, 1999 - Jan, 2000
Led overall resource management across Utility Technologies Division with over 1,200
employees in six locations across US and in India and annual revenue over $70 million.
Established best practices for use of technology, consolidating project performance tools,
and overseeing and negotiating the extensive use of subcontractors and technology vendors,
reducing costs by over $4.5 million annually.
Designed, built, and implemented an automated system for consolidating project financial
and staffing information and projections across all office locations, improving overall
productivity by 20% through better sharing of resources.
Provided a single corporate liaison to our production partner in India. Responsible for
negotiating and coordinating our relationship with this 1,000 member firm under exclusive
contract to ASI.
MSE Corporation (acquired by Analytical Surveys in 1997)
World leader in fledgling geographic database creation industry
Vice President and General Manager1984 - 1999
Complete P/L, administrative, and production responsibility for $29 million (FY98 gross
revenue for this largest division of ASI) consulting engineering, surveying,
photogrammetry, geospatial, and GIS industry leader. Was personally involved in all
aspects of leading organization of 400 technical and support professionals.
Responsible for setting and then meeting financial and technical goals and overall tone
and direction for entire organization. Directed the development of innovative software to
guarantee delivery of client-specified levels of data accuracy while reducing production
costs by over 40%.
Financial and production responsibility for all GIS projects for a world leader in the
design and production of geographic databases. Directed management team responsible for
typically 30 active data conversion or consulting projects with average values each over
$1 million.
Significant direct client contact in presentations and negotiations, and wrote all
contracts. Traveled extensively throughout Europe, North America, and South Korea
negotiating and managing selected client projects. Established innovative sourcing,
interviewing, hiring, and training practices to quickly increase team from 60 to 250 in
rapidly growing industry.
RQAW
Full-service consulting engineering
AssistantEnvironmental EngineeringDepartment Head1980 - 1984
Responsible as Contract Manager and Project Administrator for Environmental Engineering
Department of up to 32 staff, primarily involved in the design and construction of large
sewage transportation and treatment facilities. Personal responsibility for contracts and
administration for a design team of up to 20 engineering subconsultant firms assembled for
the design and construction phases of two large sewage treatment plants valued at $250
million.
Also responsible for financial management and planning for projects representing over $20
million in fees and over 30 separate planning, design, and construction projects.
Responsible for negotiation and drafting of contracts, monitoring fiscal status of all
projects, administering all government grant funding and overseeing personnel practices.
Developed a company-wide goal oriented evaluation system.
Indiana Dept of Natural ResourcesHydraulic Engineer, Division of Water 1976 - 1984
Hydraulic Engineer, Division of Water. Advanced from entry-level engineering position to
Professional Engineer level with complete project responsibilities for engineering
analyses and designs covering all phases of surface water hydrology and hydraulics,
including extensive computer watershed and river modeling.
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Education/Professional
MBA - Butler University, Indianapolis, IN. Scored in top 1% nationwide on Graduate
Management Admission Test.
BS Civil Engineering - Valparaiso University, Valparaiso, IN Registered Professional
Engineer. On November, 1979, exam, received highest score in Indiana, second highest in
nation.
Board of Directors, International Map Trade Association (Americas), 2004 2009.
Member, MicroStation Steering Committee, Bentley Systems, 3 years.
Keywords: professional engineer, MBA, registered engineer, GIS, geographic, publishing,
VP SVP, software, technology, civil engineer, geospatial, consulting, president, vice
president, general manager, Road Atlas, profit, Wisconsin, Illinois, Indiana,
international, cartography, cartographer, geography, mapping, map publisher, ESRI