College Social Media

Bu Zhong s CV *

Curriculum Vitae

Bu Zhong

Department of Journalism Office: 814 - 865 - 1023

College of Communications Fax: 814 - 863 - 8161

Pennsylvania State University Email: *******@***.***

University Park, PA 16802 http://personal.psu.edu/bxz11/zhong/index.html

Academic Positions

2012presentAssociate Professor with Tenure, P enn State

2006 2012 Assistant Professor, Penn State

2 012 2013 President, Mass Communicat ion and Society Division, AEJMC

2008 present Faculty affiliate, the Media Effects Research Lab, Colle ge of

Communications,

Penn State

2008 present S enior Research Fellow, The John Curley Center for Sports Journalism,

College of Communications, Penn State

Education

Ph.D.

2006 University of Maryland, Journalism and Public Communication

M.A. 2000 University of Missouri, Broadcast Journalism

B. J. 1992 China School of Journalism, English Reporting and Editing

P rofessional Experience

2000 2003 Network Editor /Line Producer, News Production/ Media Operations, Cable

News Network (CNN), Atlanta, GA.

19992000Field Associate Producer, CNN & Time and CNN Financial Network in

Washington D.C., CNN World Repor t in Atlanta.

19981999Assignment Reporter/Weekend Producer, KOMU News, KOMU - TV (NBC -

8), Columbia, MO, NBC aff iliate serving central Missouri.

19921998Front - page chief sub - editor/chief sub - editor/ sub - editor/reporter,

China Daily,

Beijing, China

.

Publications

Refereed Proceedings

-4. John Curley Center for Sports Journalism.

Hardin, M., & Zhong, B. (2009, July 9). Report: Sports bloggers believe attitude,

approach

set them apart. Penn State Live (Available at http://live.psu.edu/story/40520).

Bu Zhong s CV 4

Refereed Conference Papers

Soto, J. A. & Zhong, B. (2012, May). The communication anxiety regulation scale:

Development and initial validation. Paper presented to the 2012 ICA annual

convention, Phoenix, AZ.

Lewis, N. & Zhong, B. (2012, May). The roots of plagiarism: Contested attribution beliefs

among U.S. journalists. Paper presented to the 2012 ICA annual convention, Phoenix,

AZ.

Lewis, N. & Zhong, B. (2011, August). The personality of plagiarism. Paper presented to

the

2011 AEJMC annual convention, St. Louis, MO. (Top paper)

Newhagen, J. E., Zhong, B., & Xie, W. (2011, August). Anxiety in news reporting: A study

of

working journalists in the United States and China. Paper presented to the 2011

AEJMC annual conference, Denver, CO. (Top paper).

Zhong, B., & Zhou, Y. (2009, August). Without a watchdog, who can be trusted An inquiry

of the watchdog role and media trust among Chinese journalists and journalism

students. Paper presented to the Mass Communication Division of the 2009 AEJMC

annual conference, Boston, MA.

Newhagen, J. E., Zhong, B., & Xie, W. (2009, May). The dysfunction of anxiety in

journalism: A workplace disability or a tool in news element selection Paper

presented to the Journalism Study Division of the 2009 International Communication

Association annual conference, Chicago, IL.

Zhong. B. (2008, August). I feel happy today so I remember less about news details: The

impact of mood on processing news information. Paper presented to the Mass

Communication Division of the 2008 AEJMC annual conference, Chicago, IL.

Zhong, B. (2008, May). Thinking along the cultural line: An inquiry of ethical decision-

making among U.S. and Chinese journalism students. Paper presented to the

Journalism Study Division of the 2008 ICA annual conference, Montreal, Canada.

Bu Zhong s CV 5

Zhong, B., & Mihailidis, P. (2007, May). Naming suspects in terrorist attacks: A media

priming analysis of the second-day newspaper reports on the London bombing from

China, Egypt, Switzerland and the United States. Paper presented to the Journalism

Studies Division of the 2007 International Communication Association Annual

Conference, San Francisco, CA.

Zhong, B. (2005, November). The week that changed the world: Revisiting media frames

in the coverage of Nixon s 1972 visit to China by CBS News and the People s Daily.

Paper presented to the Chinese Communication Association Division of the 2005

National Communication Association, Boston, MA.

Zhong, B. (2005, May). Optimistic biasing and perception of self-censorship in U.S.

newsrooms. Paper presented to the Mass Communication Division of the 2005

International Communication Association Annual Conference, New York, NY.

Zhong, B., & Pattanayak, S. (2005, November). Media frames in the coverage of 2004 U.S.

presidential debates by print and online media in China and India. Paper presented to

the Asian/Pacific American Communication Studies Division of the 2005 National

Communication Association, Boston, MA.

Zhong, B. (2005, December). A General Inquirer approach: An analysis of positivity and

negativity of the language used on four U.S. embassy Websites and one Chinese

embassy Website. Paper presented to the All-China Communication Conference,

hosted by the Association of Chinese Communication Studies (U.S.A.), Xiamen,

China.

Sun, T., Zhong, B., & Zhang, J. (2005, December). Uses and gratifications of Chinese

online

gamers. Paper presented to the All-China Communication Conference, hosted by the

Association of Chinese Communication Studies (U.S.A.), Xiamen, China.

Invited Presentations

Social Media and Cognition Manage Use of Social Media Accounts. Invited Presentation

at the 2012 Voices Annual Conference for Graduate Women in Science, State College,

PA, February 11, 2012.

Social Media for Social Change: A Transformative Micro-Power. Invited Presentation.

Peking University, Beijing, China, May 18, 2011.

Social Media for Social Change: A Transformative Micro-Power. Invited Presentation.

Institute of Journalism and Communication of China Academy of Social Science,

Beijing, China, May 20, 2011.

News Decision-making in a cross-cultural context. Invited Presentation. Foreign

Correspondents Club of China, Beijing China, July 25, 2008.

Bu Zhong s CV 6

Interactions between U.S. Government and U.S. Media. Invited Lecture. Institute of

Global

Chinese Affairs, University of Maryland, College Park, MD, March 21, 2006.

A Comparison of U.S. and Chinese Media and Their Relations with the Governments.

Invited Lecture. Institute of Global Chinese Affairs, University of Maryland, College

Park, MD, August 25, 2005.

Statement Presented to the Congressional-Executive Committee on China by Bu Zhong.

Invited statement to the U.S. Congress s bipartisan committee CECC roundtable of

Freedom of the Press in China after

SARS:

Reform and Retrenchment. The U.S.

Congress, Washington D.C., September 22, 2003.

Teaching

COMM597A: Social Media Research Seminar This graduate seminar addresses selected

theories and concepts in media effect research that may be applied to social media

research, including their effects on users media use, psychological well -being and

civic participation. (Summer 2012)

COMM 409: News Media Ethics Teaching and discussing ethical issues in the practice of

journalism, advertising, and public relations; principal public criticisms of news

media. Most students are junior or seniors at College of Communications. (2006-

present).

COMM 410: International Mass Communication Teaching and discussing practices and

theories regarding global media and international media systems. Most students are

seniors at College of Communications. (Spring 2008; Spring 2007).

COMM 419: World Media Systems Teaching and discussing the variety of media systems in

the world today and, more importantly, how they got that way and what functions they

perform for their respective societies. Most students are seniors at College of

Communications. (Spring 2010)

COMM 465: TV Reporting Teaching television news reporting and writing, plus Web

reporting. Most students are juniors or seniors. (2006-present).

COMM 402: International Reporting Co-teaching a highly selective class of 16 journalism

majors, including supervising reporting for one week in Shanghai. Most students are

seniors. (Spring 2010).

PSU 009: Social Media for Social Change Teaching the impact of social media on human

thinking, interactions and information processing. All students are freshmen. (Fall

2011, Fall 2012)

Bu Zhong s CV 7

Academic Activities

Member of Editorial Board: Electronic News, 2012 - present

Mass Communication and Society, 2011 - present

Journal of International & Intercultural Communication, 2011- present

Mass Communication & Society, 2007 present

New Media & Society, 2012 - present

Research Grants Reviewer: Research Grant Council (RGC) of Hong Kong, 2010 - present

Membership and officer position

Association for Education in Journalism and Mass Communication, member, 2003-present

Head, Mass Communication & Society Division (MCS), AEJMC, 2012-2013

Vice Head and Program Chair, MCS, AEJMC, 2011-2012

PF&R Chair, MCS, AEJMC, 2010-2011

Research Chair, MCS, AEJMC, 2009-2010

International Communication Association (ICA), member, 2003-present

National Communication Association (NCA), member, 2003-2009

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