Manager Vice President

Michele LaBar

Email: abot91@r.postjobfree.com

Address: ** ******** ****** #***

City: Rockville

State: MD

Zip: 20850

Country: USA

Phone: 240-***-****

Skill Level: Management

Salary Range: 80

Willing to Relocate

Primary Skills/Experience:

See Resume

Educational Background:

See Resume

Job History / Details:

Michele LaBar

abot91@r.postjobfree.com

P: 240-***-****, C: 301-***-****

20 Maryland Avenue, #516, Rockville, MD 20850

Qualifications Summary

ai Successful executive-level media and marketing strategist

ai Extensive experience in media planning and implementation of advertising campaigns

ai Multi-media versatility: TV, cable, radio, print, outdoor, transit, direct mail, web, and more

ai Targeted, research based, analytical media expertise and fierce price/value media negotiations

yielding effective and impactful media placement; volume buying experience in over 90 US markets

ai Worked in numerous industry categories, including consumer, BtB, trade, commercial, and government

ai Proficient in all aspects of media, such as media, market and client research, analysis of media target, weight, to intersect with sales/other goals, cost and exposure estimating, planning, budgeting, negotiating, detailed placement and contracts, plus post campaign media performance evaluation

ai Brand orientation with a strong retail, promotional, event, and traffic driven background

ai Media liaison for research, creative, account service, and client teams throughout the entire

marketing life cycle

ai Served as Account Manager/Client Rep: created and managed budgets, directed plan executions, consulted with and reported to clients

ai Strong organizational, leadership, and communication skills

ai A fast, hard-working, results-driven team player who often exceeds goals

Professional Experience

LABAR MEDIA, LLC, Rockville, Maryland

President and Owner, 1/2000-Present

ai Media buying service, marketing and strategic consultant, budgeting and account management

ai Coordinate and manage all campaign aspects; function as part of client marketing team

ai Plan and execute all media programs, supervise buyers, and report to clients

ai Analyze, research, target, budget, negotiate, place, and verify all media

Clients: Andrews Air Show, Vero Beach Fashions Outlets, Marlo Furniture,

FOSE & GovSec (government IT shows), K Hovnanian Homes, Brookfield Homes,

Craftmark Homes, Clarksburg Village, NVBIA Parade of Homes,

MAMSI (Mid-Atlantic Medical Services bought by United Healthcare)

GKA Advertising, The Ad Store DC

GURA, LABAR, & ASSOCIATES ADVERTISING (presently GKA Advertising), Bethesda, Maryland

Executive Vice President, Media Director, 1987-1999

ai Founding partner, co-managed full-service ad agency start-up and growth from five people and five accounts to a multi-million dollar advertising agency with 30 employees

ai Directly responsible for company profitability, administration, accounting, and HR

ai Accomplishments include winning blue chip accounts with strategic, research-based marketing, creative and media presentations, and delivering demonstrable results

ai Supervised and worked in a dream team, all-pro, five-person media department, placing very high volume, while dedicated to thorough media analysis, hardline negotiations, extracting added value, and creating promotional components to enhance media impact

Michele LaBar

Gura, LaBar, & Associates Advertising, continuedai

Clients: Many are same as LaBar Media clients above, plus:

Ringling Bros. and Barnum & Bailey Circus, Disney on Ice,

The Washington Boat Show, The Washington Flower & Garden Show,

FOX5/WTTG-TV, WBIG-FM 100.3 (Clear Channel), WDCA-TV 20,

Home Team Sports (Comcast), Bassett Furniture, Ourisman Ford,

Ted Britt Ford, Winchester Homes, Gartenhaus Fursai

THE BOMSTEIN AGENCY, Washington, D.C.

Vice President and Media Director, 1982-1986

ai Radio/TV media planner and buyer for all agency accounts

ai As part of the new business development team, strong media presentations contributed to launching the company into new product categories, delivering both client results and increased agency revenue

EHRLICH-MANES & ASSOCIATES, Bethesda, Maryland

Small Market Radio Buyer to Radio Director, 1977-1981

ai Learned the nuts and bolts of media to become a buyer, then director

ai Bought, per national specs, for Pepsi-Cola and eight soft drink products in North Carolina

Education

Bachelor of Arts, English, Windham College, Putney, Vermont

References furnished upon request.

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