Marketing Manager
Resume:
Niki Staehle
Event Planner & Social Media Marketer
Location
Raleigh-Durham, North Carolina Area
Industry
Online Media
.
Niki Staehle
Contact Niki Staehle directly
Niki Staehle's Overview
Current
Founder, Event Planner at EventPush Concepts
Email & Social Media Marketing Coordinator at LEAP Commerce
Past
Account Manager at Triangle Engagement Marketing
Social Media
Marketing Intern at Triangle Community Church
Social Media Marketing Intern at Campbell University Lundy-Fetterman School of Business
Marketing Intern at Frox Boutique
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Education
Campbell University
Recommendations
1 person has recommended Niki
Connections
301 connections
Niki Staehle's Summary
Experienced social and event marketer.
Founder of EventPush {interactive} Concepts, a boutique event services firm for
networking groups, small businesses, startups, and co-working spaces.
Using a cutting-edge combination of social, mobile, and video marketing, EPiC makes your
company's vision come to life. EPiC also works directly with you throughout the planning
stage to ensure your event helps you exceed your goals.
For a FREE 30-min. consult, please contact me at abot03@r.postjobfree.com.
Specialties
Interactive marketing, social media marketing, metrics reporting, Google Analytics, email
marketing, copywriting, blogging
Niki Staehle's Experience
Founder, Event PlannerEventPush ConceptsAugust 2012Present (2 months) Raleigh-Durham, North Carolina Area
Provide cutting-edge event planning and marketing packages for networking groups, small
business, startups, and co-working spaces. Services include event planning and consulting,
social and mobile promotion.
Email & Social MediaMarketing Coordinator
LEAP Commerce
Privately Held; 11-50 employees; Computer Software industry
April 2012 Present (6 months)
Product: thruSocial Facebook page manager
-Manage and report on social accounts weekly (Facebook and Twitter)
-Write copy for thruSocial website, email newsletters, blog, and social
-Perform and report on thruSocial inbound marketing campaign
-Respond to thruSocial customer inquiries in product forums and via email
-Encourage upgrades and new signups by generating leads and by creating and sending email
newsletters via MailChimp.
Product: Best Decision mobile shopping app
-Manage and report on social accounts weekly (Facebook and Twitter)
-Assist in mobile shopping app launch by composing:
1. Copy describing features
2. Official cross-channel messaging for social media and blogs
3. Outreach messaging to app reviewers and video haulers
Account Manager
Triangle Engagement Marketing
Privately Held; 1-10 employees; Marketing and Advertising industry
July 2011August 2012 (1 year 2 months) Raleigh-Durham, North Carolina Area
-Develop and manage Twitter, Facebook, blog and QR campaigns and analytics for business
accounts, including the Hibernian and Napper Tandy s Pubs, Solas Diner, and Family Fare
Convenience Stores.
-Develop copy in accordance with monthly goals.
-Report weekly and recommend strategy modifications as needed.
-Add and manage specials on Foursquare for Family Fare.
Social Media Marketing InternTriangle Community ChurchNovember 2010July 2011 (9 months) Apex, NC
Updated existing and developed new social media profiles (Facebook, Twitter, Wordpress)
for entire church as well as for specific ministries.
Shortened and tracked bit.ly links for metrics reporting. Analyzed Facebook Post and
Page Insights to determine user base and most popular content in addition to key metrics
ratios.
Researched content appropriate to varied church demographics.
Recommended and implemented social media and website strategies in accordance with
church mission and vision.
Social Media Marketing Intern
Campbell University Lundy-Fetterman School of Business
Educational Institution; 201-500 employees; Higher Education industry
August 2010December 2010 (5 months) Buies Creek, NC
Responsible for updating and maintaining School image, as well as creating brand
awareness.
Maintained School Twitter profile and Facebook page through HootSuite. Performed
content research and creation in the categories of School news, alumni testimonials, and
college life items.
Monitored page insights to determine audience-building strategies.
Created an online marketing plan for Campbell s Keith Hills Country Club, targeting
local businesspeople through Facebook golf association pages and through golf forums.
Monitored bit.ly account to determine highest CTRs and to gage success of future
content for Facebook and Twitter accounts.
Marketing InternFrox BoutiqueOctober 2009December 2009 (3 months) Dunn, NC
Executed online marketing campaigns to promote sales and new items, using Facebook
events and
Tweets.
Created marketing materials for events, including flyers coupons, and a newspaper ad.
Negotiated with neighboring coffee shop owner to initiate coffee sleeve advertising
deal.
Niki Staehle's Projects
Blog Revamp: SEO, share buttons, Twitter widget, Disqus
May 2012 to Present
Team Members: Niki Staehle
o Implement and test JavaScript-based UI features on Tumblog as needed.
o Analyze blog traffic, CTRs and referrers using Google Analytics and Raven SEO Tools.
o Develop and track blog goals using Google Analytics.
o Use Google Webmaster Tools to track keywords, search queries, and inbound links.
o Use Google AdWords keyword and A/B testing tools to determine content efficacy.
Niki Staehle's Skills & Expertise
Social media monitoring
Social media campaign development
Blog creation
Twitter profile creation and monitoring
Facebook page creation and monitoring
Email marketing
Event marketing (Facebook)
Social Media Marketing
Google Analytics
Google Adwords
Blog Marketing
Blog Management
Marketing Event Planning
Event Planning
Coordinating Events
Mobile Marketing
Landing Page Optimization
Niki Staehle's Education
Campbell University
BBA, Business Administration
2007 2011
Marketing coursework has included business communication and marketing principles.
Activities and Societies: -International Business Club (Events Director, VP, co-
president) -Adam Smith Club (Marketing Director)
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