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Wounded Warrior Project

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BRANT MICHAEL TAYLOR

abosln@r.postjobfree.com

SUMMARY Driven product and marketing leader with over 15 years of experience bringing

innovation to market. Extensive knowledge of product management and development, brand

marketing and business unit leadership.

EXPERIENCE:

Director of Product Management August 2010 - PresentPro Performance Sports Carlsbad, California

Responsible for all product creation and line planning across multiple brands. Lead

product team including design, development and sourcing functions. Responsibilities and

achievements include:

Product Development Established new development process with emphasis on customer

product experience and quality improvement. Implemented new processes for documentation

and communication across the organization. Revised test standards to emulate actual

product use.

Product Marketing Serve as voice of the customer in all phases of development, from

ideation to delivery. Write marketing briefs and design objectives, and ensure they

inspire elegant solutions to customer needs.

Project Management Brought process and transparency to product evaluation and

selection. Worked across the organization to improve understanding and participation from

all departments including brand marketing, sales and logistics.

Product Launch In the first eight months, brought three new product lines from concept

to market, driving incremental revenue in strategic domestic and international channels.

Team Leadership Recruit, develop and mentor an expanding team of product managers and

test technicians to support revenue growth.

Director of Product MarketingJune 2001August 2010Segway Inc. Bedford, New Hampshire

Joined Segway before public launch and established the product management discipline.

Segway Personal Transporters are used by innovative companies and loyal consumers around

the world. Responsibilities and achievements include:

Product Roadmap Set priority among candidate projects based on market needs,

revenue/margin potential and adherence the company mission. Create product portfolio that

achieves sales growth, margin targets and serves brand goals. Established parts and

accessories business that accounted for 12% of revenue.

Market Research Establishedresearch budget, schedule and methodologies, including

internal primary and secondary research. Recruited and managed agencies when appropriate

but relied primarily on internally-driven study of the extensive Segway user community.

Conceived, wrote and executed all surveys.

Product Development Served as link between product development team and internal and

external customers. Authored MRDs for all new product efforts. Served as customer advocate

in all product decisions. Led customer definition for the GM/Segway PUMA program.

Project Management Coordinated activities of industrial design, product development,

supply chain and brand marketing to achieve effective product launches. As project

evangelist, ensured timelines were met and status communicated effectively throughout the

organization.

Product Messaging Led team responsible for all internal and external customer-facing

product messaging including web content, catalogs and sales training. Co-Author of The

Role of the Segway PT in Emissions Reduction and Energy Efficiency.

Director of MarketingJuly 1999June 2001Sport Recruiting International Cambridge, Massachusetts

Managed of all marketing activities for sports news and recruiting service, including

customer acquisition, identity programs, public relations and corporate communications.

- Developed online marketing plans to increase site traffic and drive conversion at

lowest acquisition cost, including online advertising, facilitating peer recommendation

and permission-based e-mail.

- Created offline promotions to build awareness among target consumers, incorporating

event sponsorship, athlete endorsement and referral programs within the college coaching

community.

- Managed marketing team of eight, including five direct reports.

Global Product ManagerMay 1997May 1999Reebok International Ltd. Stoughton, Massachusetts

Directed product ideation, development and marketing for several categories serving all

Reebok distributors, subsidiaries and retail partners. Recruited specifically to establish

product direction for Reebok s entry into global soccer market.

Business Unit Manager - Soccer May 1994May 1997Puma AG Brockton, Massachusetts

Managed all soccer category sales, marketing, and product management for PUMA North

America. Developed comprehensive product and marketing plan for North America and was a

member of global product steering committee that guided product selection and development

for over sixty international distributors. Negotiated all athlete contracts, league

sponsorships and cooperative marketing agreements, including founding sponsorship of Major

League Soccer.

Product DirectorMay 1988January 1994Sports Endeavors Inc. Hillsborough, North Carolina

One of the original employees of Eurosport, the largest soccer retailer in the US. With

founding team, oversaw sales growth from one retail location in 1987 to $20 million in

1994. Conducted all product selection and inventory management. Served as primary liaison

with manufacturers and set inventory level strategy for all products. Negotiated vendor

agreements to ensure maximum stock turns and minimize inventory investment. Established

the PassBackr program, a non-profit division that supplies equipment to grassroots

organizations free of charge. This program is still in place today.

Assistant Coach, Men s and Women s Soccer 1990 - 1992University of North Carolina Chapel Hill, North Carolina

- NCAA Champions:

19901992

-

Atlantic Coast Conference Champions: 1990 - 1992

- Member of Region III (Southeast) Olympic Development Staff.

- Developed coaching curriculum and trained instructors for North Carolina Special

Olympics.

COMMUNITY SERVICE:

Surf Program Manager

Wounded Warrior Disabled Sports Project 2007- Present

Founded annual surfing program for disabled veterans in Hampton, NH. Responsibilities

include volunteer recruitment, sponsor negotiations, safety procedures, media relations

and event-day management.

EDUCATION:

University of North Carolina Chapel Hill, North Carolina

Bachelor of Arts, Economics/Industrial Relations, May 1989

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