Keith Flask
Email: *********@********.***
Address: **** *. *** ******
City: Columbus
State: OH
Zip: 43212
Country: USA
Phone: 415-***-****
Skill Level: Management
Salary Range: 118
Willing to Relocate
Primary Skills/Experience:
See Resume
Educational Background:
See Resume
Job History / Details:
O. Keith Flask
1799 W. 5th Street, No. 364, Columbus, OH 43212
415-***-****(m) *********@********.*** (e)
Business Development Professional
Summary Profile & Skills
* sales training * vendor management * social network admin * user experience
* collaborative marketing * P&L management * import / export mktg * customer service
* budget management * int`l relationship bldg * project recruitment * new products
* cost controls * CRM, ERP, SCM ops * category management * market research
Industries: software, media, int`l trade, wholesale and retail distribution
Sample Accomplishments
- Created/now manage the #1 experienced sales rep social network group on LinkedIn connecting sales pros to entrepreneurs and companies seeking new and global markets and sales.
- Co-launched two new product lines w/ fresh packaging and grew profitability (NOI grew from 7% avg to 15% avg on new lines) and helped re-position co. to office and electronics channels, turned a $60K investment into $950K sales opportunity, and boosted enterprise value.
- Built int`l relationships among commodity products buyers and sellers as a commercial liaison for the Malaysian Government`s trade development team resulting in multi-million Dollar deal flow.
- Launched a mobile phone aftermarket accessories business to wholesalers and retailers w/ a proprietary packaging design that reduced returns by 60% and damaged packaging by 99.9%.
- Implemented a market development strategy for a $42MM b2b online marketplace to steer buyers to more than 50,000 e-catalog storefronts and drive multiple revenue streams.
- Co-launched a full-service trading company w/ operations in US and China that saved customers as much as 60% on high quality and high sizzle products.
- Implemented and managed marketing cost controls and purchasing at a $600MM Internet software firm fixing approval backlogs and getting vendors paid and operations back in business.
- Won enterprise customers from UPS for a new 3rd party logistics firm in the Los Angeles market leading to new national account acquisitions for the company.
- Identified and developed a new market/client base at the largest radio network in N.A. expanding the selling area for 13 stations from 1 county to 2 county areas.
Professional History
The Coca Cola Company, OH 2012
FMCG Distribution and Merchandising
Challenge: Help deliver and merchandise 500-800 cases of beverages daily to the Mid-OH territory.
Results: Reduced driver delivery times, and improved customer service and reduced complaints
Self-Employed, CA & US 2008 - 2012
Marketing & Business Consultant
* digital inbound marketing
* start-up advisor
* project contributor
>>Quartz Flooring North America, Chicago, IL 2010 - 2012
>>XYZ Generations, San Francisco and Silicon Valley, CA 2008 - 2012
Pre-Sales / Commercialization Consultant
Challenge: Bootstrap a scalable, equitable, relatively cool and profitable biz in 3-6 months.
Actions: Re-purpose off-the-shelf technology for sale to new markets.
Results: Identified technology partners that serve either enterprise or micro-prize businesses and pre-sold solutions to new end-users to determine salability, cycle and profitability. Solutions included:
* Picsured.com
* Tradebeam (US) - global trade mgmt: www.tradebeam.com
* Scan Alert (US) - an anti-hacker trust mark sold to e-retailers: www.scanalert.com
* Mighty File (IRL) - digitized document management: www.mightyfile.com
* Crossmatch (DE) - identity theft protection: www.crossmatch.com
* Aankhen (US) - supply chain visibility: www.aankhen.com
* Energy Matters (AU) - renewable energy products: www.renewablestore.com.au
* Concentric (US) - data cleansing and direct marketing solutions:
CheckPoint Software Technologies (formerly Zone Alarm), Redwood Shores, CA 2006 - 2007
Vendor Business Development / Buyer
Objective: Train myself on SAP ERP, CRM and SCM operations while leveraging my Internet and broad-based marketing, vendor business development and management skills to help this $800M company implement a new spend management initiative prior to a round of acquisitions.
Actions: Analyzed spend data, implemented spend controls, and managed processes.
Results: Fixed project approval backlogs, paid vendors and got operations back in business.
GlobeOne Sourcing & Fulfillment Services, MN, CA and Shanghai, PRC 2004 - 2006, 2009
Business Services & Wholesale Goods Marketing Consultant
Challenge: Launch a 3rd party product marketing firm from China that offers turnkey solutions like private labeling, kit stuffing, and commodity sourcing and delivery to US retailers, warehouse clubs and co-ops, fabricators and home builders at significant cost savings, speed, and sizzle.
Actions: Import marketing, market research, category spend analysis, business planning, collateral, project management, and quality assurance, and alliance development w/ CH Robinson.
Results: Introduced a cost effective way to outsource the product marketing expertise needed to support sales and distribution businesses that are looking to expand product / service breadth and value to their own customers, boost their profitability and enhance their brand image.
.
Fiskars Brands, Plymouth, MN 2003 - 2004
CPG Brand Marketing / Manager
Challenge: Assume project control of the GM`s new products and packaging projects together w/ tertiary category management.
Actions: Market research, collaboration w/ outsourced packaging, industrial design and contract manufacturers in the US, Taiwan and China, profit analysis and budget proposals.
Results: Two new product lines w/ fresh packaging and grew profitability (NOI grew from 7% avg to 15% avg on new lines) and helped re-position co. to office and electronics channels, turned a $60K investment into $950K sales opportunity, and boosted enterprise value. Co. sold to Philips in 2005.
Challenge Holdings, Chicago, IL 1997 - 2003
Start-up & Operations Project Management Consultant
Challenge: Research, launch, or market various products and services
Action: Facilitation or creation of lines and services
Results: New market introductions and customer acquisition
Marriott Vacation Club Int`l, Palm Desert, CA 2002 - 2002
Pre-Sales & Promotion
Clear Channel Radio, San Diego, CA 2001 - 2002
Integrated Media Consultant
Actions: outbound / push marketing
US Business Network, San Francisco, CA 2000 - 2001
Internet eCommerce Start-up Business Development
Challenge: Implement a market development strategy for a $42MM b2b online marketplace to steer buyers to more than 50,000 e-catalog storefronts and drive multiple revenue streams.
Action: Channel partnerships w/ Purchase Pro, ATT, NAMA and sourcing partnerships w/ Baldwin Piano, Hand Tools Int`l, and Sunbeam
Results: Scale, traffic to the marketplace and transaction revenue. ( market dev & growth )
CALTRADE & MATRADE, Los Angeles, CA 1996 -1998
Ex-Import Business Development
Challenge: Increase international trade deal flow through informing the business community, matching buyers and sellers, and introducing companies to market opportunities.
Action: Trade deal facilitation.
Results: Multi-million Dollar trade deal flow between US and Malaysian firms.
Warner Bros Consumer Products, Burbank, CA 1995 - 1996
CPG Brand Marketing Assistant
EGL, Los Angeles, CA 1994 - 1995
Sales Representative
Challenge: Build new business to business sales from cold calling
Action: Won enterprise customers from UPS for a new 3rd party logistics firm in the Los Angeles market leading to new national account acquisitions for the company.
Results: Met quota and built out new territory.
Education
Loyola U., Chicago, IL, BBA, Marketing and Operations Mgmt 2000
George Washington U., District of Columbia, BA, Political Science: systems, relations, policy 1994