Biography
Projects
Globalistaz
Connected She
Contacts
MARINA VYTOVTOVA
Pragmatic Product Manager in Software Development: Enterprise and Digital Media
marina@mvyto.com20-65 41st Street #1
Astoria, NY 11105
Customer-oriented entrepreneurial and visionary leader with over twelve years of
experience combining business consulting and product management, both startup and blue
chip. Extensive knowledge of product, project, and program management. Adept at
understanding and communicating relationships between technical and business issues to
various audiences. Cross-cultural and cross-functional communicator with excellent
interpersonal skills. Proven success in spotting market problems and delivering
differentiated products to market.
CORE COMPETENCIES
Visionary Leadership
Pragmatic Product Management
Project Management Marketing Management
Relationship Building
Business Development Finance
Analytical Skills
Technical Expertise
EXPERIENCE
PDMA New York / New Jersey Chapter New York, NY
December 2011presentBoard Member / VP of Marketing (volunteer position)
Owner of all of chapter s marketing activities focused on creating a vibrant community of
product innovators. Responsible for all marketing communications of the chapter: website,
email, and social media. Key contributor to strategic planning and partnership
development.
Key Achievements:
Within two months, redesigned the website s content and communication strategy to secure
more than triple the average audience at the chapter s first 2012 event.
Within two months, secured two strategic partnerships leading to sponsorship and
programming contributions for the chapter.
Globalistaz, Inc. Naperville, IL
October 2007June 2009Founder and Product Manager
Researched, designed, defined, and implemented product requirements and business plan for
a social-networking product. Coordinated a geographically diverse team of developers and
technical experts in product development. Created and delivered sales collateral.
Key Achievements:
Within 9 months, launched an alpha version of the site.
Business plan selected by the Illinois Technology Development Alliance.
Successfully presented and received early buy-in from key potential sponsors and
advertisers.
IBM Business Consulting Services, BPO mobile (Knoxville, TN)
January 2005October 2007Senior Consultant / Solution Architect / Product Manager
Finance and Accounting (F&A) Practice
Starting out as a
Senior Consultant, analyzed clients F&A processes and assessed
opportunity for business process and transformation outsourcing for clients in various
industries. Developed and communicated business cases internally and externally. As a top
performer, nominated for an experimental training with an opportunity to work with various
projects and clients in service delivery. Quickly promoted to Solution Architect designing
F&A outsourcing and transformation solutions, communicating them internally and
externally. Led internal process-improvement projects in order to streamline bidding
processes. Initiated and executed marketing and sales-strategy research projects such as
win/loss studies and analysis. During off-hours performed as a Product Manager on
designing, developing, and implementing internal solution tool-kit by gathering, defining
and prioritization of business requirements, leading development, testing and launch.
Key Achievements:
Launched three releases of the tool-kit responsible for the elimination of 95% of
contract errors.
Top 10% performer during entire tenure.
Created a reference database of metrics from all past solutions.
Corporate Event Agency One2Remember
Moscow, Russia
April 1999July 2004CEO/Founder
Founded and developed the company, which became one of the leading and certainly the most
creative corporate event-management agency in the Russian market. By offering the most
innovative event products, attracted and retained influential clients in the Russian
market, such as ABN Amro, Philip Morris, Arthur Andersen, 3M, Kraft Foods, Procter &
Gamble, Coca-Cola, White & Case LLC, Oriflame, and Rosbank, with project budgets of up to
US$ 1.1 million.
Key Achievements:
Designed and executed the sales and marketing strategy leading to $4 million in annual
revenues.
Expanded the business into the Ukrainian market.
In 2004, sold the business to IMSG, Russia.
Built a winning team that is now working on organizing the 2014 Winter Olympics in Sochi,
Russia.
PREVIOUS POSITIONS:
Tony Watkins and Smokebreakers Moscow, Russia
Band Manager - August 1998April 1999
CBC, Russia (Cadbury Schweppes at the time) Moscow, Russia
Financial AnalystOctober 1996August 1998
EDUCATION
NYU School of Continued Professional Studies New York, NY
Web Development Intensive: HTML, CSS, Javascript, PHP, MySQL. December 2011
The University of Tennessee Knoxville, TN
Master of Business Administration, GPA 4.0 / 4.0. December 2004
Concentrations: Marketing and Finance.
Finance Academy of the Government of the Russian Federation Moscow, Russia
(currently Finance University under the Government of the Russian Federation June 1999
http://www.fa.ru/eng/index.asp)
Bachelor of Science in International Finance.
SKILLS and CERTIFICATIONS
Computer: MS Office, Programming: VB, HTML, CSS, Javascript (JQuery, AJAX), MySQL, PHP.
Management Frameworks: Agile web development; Pragmatic Marketing Product Management
Certification.
Languages: bilingual Russian and English, proficient German.
HONORS and AWARDS
IBM Top 10% Award for top performers for every year of my service at IBM (2005 and
2006).
Business Development Director at the UT MBA Entrepreneur Club, 2004.
Beta Gamma Sigma Honor Society Member, April 2004.
Janet Gochberg Memorial Scholarship, January 2004.
Invited Speaker to Metroforum (Forum for top business administrators in Russia), October
2002
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