Email address
*****.******@******.**.**
First Name Middle Last Name Suffix Maiden Name
David R A Cullen N/A
Work Phone & Ext Toll Free Phone Fax Phone Home Phone
+44-142*-****** +44-172*-******
Cell Phone Pager Personal Web Site Address
Secondary E-mail
*****.******@*****.**.**
Address City, State
Zip
105 Charmouth Road St. Albans Select AL1 4SG
Month/Year Hired Month/Year Left Total Years with Company
Sep 1997 Aug 2002 5
Office Division Title
Select Consulting National Partner
Country Other Employment Details
(Previous positions, duties, or fun info)
United Kingdom
Company Name Position
NYnet Ltd Chief Executive (CEO)
Company Web Site
http://
Company Size (employees) Est. Company Revenue Industry
11-25 $5,000,001 to $10,000,000 Telecommunications
Do you hold any professional certifications?
(Separate with commas)
Other Current Employment Details
(Description of Position)
Also Director of own consultancy- Prism Business Consulting (formerly known as SAND
Consulting Ltd)
Birthday Marital Status Spouse's Name Anniversary
Jan 10 Married Helen
Children's Names & Ages
c Copyright Andersen Alumni Association 2012. All Rights Reserved.
David Cullen- full current CV.doc
Curriculum Vitae
David Cullen
Director
Summary
David is a founding Director of SAND Consulting, which provides strategic level business
support to the local government and voluntary sectors, particularly regarding social and
economic transformation initiatives and Corporate Social Responsibility (CSR).
David has a long background in executive, consultative, operational management and
development roles for Hedra plc, Arthur Andersen, Merchants Group, BAA, RAC and Securicor
Group. He has extensive experience of the government and telecomms sectors, and also
significant knowledge of the transport and utilities sectors. He has worked at director
and board level for three professional services firms, significantly increasing turnover
and market share at two of them. He has also led and advised on 5 start-up businesses,
across both the public and private sectors.
Prior to July 2006, David was the Director of Local and Regional Government Consulting
for Hedra- the fastest growing management consultancy in the UK for 3 years running- where
he was also the Board director responsible for CSR. Previously, he worked for Andersen
Business Consulting as director of the Government Services management team with
responsibilities including practice development and delivery of e-government solutions-
having led Andersen s call centre and channel management services throughout Europe and
the rest of the EMEIA region for 2 years as part of the Customer Management practice.
His strength is in developing high-performing teams to exploit business opportunities and
drive social improvement through the integration of technology with business
transformation.
He has a strong passion for social change and improvement, borne out through his client
work, his involvement as a Fellow of the Royal Society of Arts, Manufactures and Commerce
( RSA) and his role for over 15 years as a Director and Trustee of Greenbelt Festivals- a
charity committed to social justice. Expanding entrepreunerially on this experience, SAND
Consulting also has a subsidiary- SAND FX& Stage- providing event management for music and
arts festivals throughout the UK.
Over the last seven years he has been responsible for helping clients deliver successful
strategic change programmes: He is currently retained on a long term basis as CEO of
NYnet, a newly-established broadband provider in North Yorkshire.
NYnet s purpose is to deliver next- generation broadband services throughout the sub-
region to enable social and economic regeneration. It is achieving this through the retail
provision of next generation VPNs to the public sector, and wholesale provision of high
capacity, highly competitive backhaul to service providers for business and consumer
services. The company has significant economic and social output targets which will
stimulate 21st century regeneration of the largest rural area in the UK.
He has a dynamic and motivational leadership style, which establishes and sustains the
levels of momentum required to deliver rapid, sustainable business growth in both fast
entrepreneurial start-ups and established organisations with challenging change agendas.
Key Skills
Identifying, creating and directing high-performing teams to drive social and service
improvement and responsible business growth
Development and support of strategic improvement programmes in both local government and
private sector (including strategic review, vision and objective setting, options
analysis, customer and stakeholder engagement and continued board level advice)
Programme and project management of complex multi-stakeholder initiatives within local
government and private sector environments (including establishing governance
arrangements, risk management, solution assurance)
Benefits realisation (identification, delivery and measurement) and project
prioritisation within a wide range of organisations
Communication of key messages through development of marketing and communication
strategies, workshops, press management, web content etc.
Supplier and third party engagement (including business requirements analysis, contract
negotiation, service level agreements, commercial matters and legal/IPR issues)
Development and improvement of Customer Access and Services through the use of e-
government and related technologies; design and establishment of contact centres and web
access; organisation and service re-design.
Development of business processes and structures for the delivery of change programmes
that result in successful implementations (through business process analysis, requirements
definition, change readiness assessments, organisational re-design, leadership development
and team building)
Memberships and Qualifications
Fellow of the Royal Society of Arts, Manufactures and Commerce (FRSA)
Fellow of the Communications Management Association (FCMA)
Member of the Institute of Directors (MIoD)
Post- Graduate Diploma in Management Studies (DMS)
Higher TEC Communications Engineering (Overall Merit)
TEC Communications Engineering (Overall Merit)
8 GCE O Levels
Personal Information
Nationality: British
Date of Birth: 10th January 1961 (48)
Circumstances: Married, two daughters 21 and 24
Resident: St. Albans, Hertfordshire and Boroughbridge, North YorkshireEmployment History
Date, From and to Company name July 2006 to presentSAND Consulting Ltd- Director and co
-
founder
Aug 2002 to July 2006Hedra plc- Director,
Local and Regional Government
Sept 2000
to July 2002Sept 1997 to August 2000Arthur Andersen- Director, Government Services
Director, EMEA Customer Management Group Feb 1996 to Sept 1997August 1994 to Feb 1996Merchants Group- Director,
Technology Consulting
Strategic
Technology ManagerJune 1989 to July 1994BAA plc- General Manager, BAA
TelecommSept 1986 to June 1989RAC
-
Telecomms Systems ManagerApril 1984 to Sept 1986Securicor Group plc
-
National Engineer- Telecommunications Sept 1977 to March 1984BT
-
Senior telecommunications engineer, Field training instructor
David Cullen:
Relevant Client Achievements
NYnet-
Chief Executive
David is currently retained on a long term basis as CEO of NYnet, a newly-established
broadband provider in North Yorkshire.
The North Yorkshire sub-region is the largest in the UK geographically, covering an area
of more than 800,000 hectares. It is home to approximately three quarter of a million
residents, with 300,000 of them living in 3 principal urban areas: Elsewhere it is a
sparsely populated County with only three other towns of over 15,000 people.
NYnet s purpose is to deliver next- generation broadband services throughout the sub-
region to enable social and economic regeneration. It is achieving this through the retail
provision of next generation VPNs to the public sector, and wholesale provision of high
capacity, highly competitive backhaul to service providers for business and consumer
services. A carrier-class 22GBit fibre optic IP infrastructure is now fully operational
to deliver these services via 12 main Points of presence (PoPs) throughout the sub-region.
Co-funded and under-written by Yorkshire Forward (the Regional Development Agency), the
European Regional Development Fund (ERDF) and North Yorkshire County Council, Nynet
represents Europe s most significant public-sector telecommunications initiative this
century.
The company is responsible for delivering economic and social outputs during the next 2
years, which are designed to stimulate 21s century regeneration for the sub-region,
through enabling (amongst other opportunities) the creation of technology-intensive
businesses and improved e-learning capability.
Northamptonshire County Council- Partnership Director
The County Council wished to embark upon an ambitious transformation programme to move
from a CPA rating of weak to excellent in 3 years, whilst driving c. 30m of costs
from the organisation. Hedra was the transformation partner to assist in this change and
jointly own the targets. The role included advice and support to the Chief Executive and
senior management, and direction of all support provided by the Hedra Consortium. The main
activities and achievements have been:
Establishing 3 year procurement improvement programme, involving temporarily running the
function whilst re-designing and recruiting new council staff (the Hedra incubator
service ), and an improvement programme currently on track to deliver 15m of savings
Review and advice on the HBS outsource procurement, leading to withdrawal by the County
Council
Support and management of the Corporate Improvement Plan on behalf of the executive
Development of the ERP programme including review and recommendations for the finance and
HR functions, together with design of ERP and CRM solutions
Redesign of Highways services and re-procurement of the 50m outsource contract
Derbyshire County Council- Strategic Consultancy lead
The excellent rated authority had already established a team to drive their 28m Change
Management Programme, and was well on the way to meeting its e-government targets.
However, it required strategic consultancy support to provide challenge, expertise and
capacity to its programme. Hedra was appointed as its partner for 2.5years to provide this
support (subsequently extended by a further year). The role was to advise the Change
Management Team and Council senior management on the direction of the programme and
associated risks. To date, the achievements have been:
Review of the Change Management Programme and development of a council-wide Benefits
Realisation Plan making the programme sustainable
Development of the business case for roll-out of the Call Derbyshire pilot, together with
subsequent design and implementation support of a 34 seat contact centre
Procurement and implementation support for MACCI, the integrated shared service CRM
platform for the Derbyshire public sector partnership including County, Districts, Health
and emergency services
Development of Derbyshire s service improvement approach, including the production of the
Service Redesign toolkit, establishment of project disciplines, and training of change
agents in each department.
Support in the re-design of Social Services, to exploit the implementation of the
Electronic Social Care Record. Integration into Call Derbyshire for initial and out-of-
hours assistance.
North Yorkshire County Council- Partnership Director
A major regional e-government initiative through a 5 year partnership with one of the
UK s biggest county councils. North Yorkshire had suffered from market failure in
telecommunications and also under-investment in technology, resulting in an inability to
implement e-government and effectively exploit it transform services. The principle
achievements of the partnership have been
Development of a long-term strategy for e-government and transformation
Establishment of a new regional broadband infrastructure for Public Sector users, which
will also assist in economic re-generation;
Provision of a managed service for desktop and ICT solutions for the County Council and
other public sector organisations, including community access;
Development of Customer Access Strategies to enable social inclusion and inhibit the
creation of a rural digital divide;
Development of a business change approach for the Council, including a Service Redesign
toolkit to assist in service-led transformation.
London Borough of Croydon
Croydon wished to effect significant change enabled by e-government initiatives and
driven by access from and to customers. Recognising the costs, risks and capabilities
required to do this, the Council wished to deliver this through a PFI- funded Public/
Private Partnership (PPP) and appointed Andersen to act as trusted client side partner
for the Customer Focus programme. Key achievements included:
Establishing the e-government vision and strategy, together with determining the change
readiness of the organisation;
Organisation and process re-design toward a customer focused structure, including the re-
definition of staff roles and competencies;
Internal and external communications programmes;
Assisting in the selection of the appropriate technology and outsource partner.
Other local government projects
David s work with other clients has focused on e-Government and Transformation
initiatives, including:
Creating a customer contact strategy for the London Borough of Lewisham;
Establishing the UK s first council wide contact centre for the London Borough of
Newham;
Developing a Customer Management programme for Bolton Metropolitan District Council,
including the procurement of an eCRM platform
Private sector projects
David s private sector achievements include:
Assisting a major utility in the evaluation of technology business opportunities and the
development of a five year strategy, resulting in the creation of a leading UK managed
service and outsource provider;
Assisting a major European telco in the redesign of customer facing and sales operations,
including the creation of business-wide sales and customer focused Key Performance
Indicators (KPIs).
Developing a Customer Service strategy for a global courier business;
Assisting a major insurance service in the review of an enterprise wide system for
customer contact, which included evaluation and assessment of predictive dialling and
voice recording equipment.
Directing the strategic development phase of European Consolidation Programme for an
aviation fuels business which included:
Redefinition of the strategic direction of the organisation;
Creation of an organisational model including Change Management;
The realignment of processes to a customer orientated organisation;
Assessment and recommendation of technology solutions to support the business, including
the telecommunications systems to support a pan European consolidated centre;
Assisting in contracts and negotiations to outsource the customer service activities of a
new entrant gas provider;
Detail of Professional History
(August 02 to June 06
) Hedra plc
Employed as
Board Director responsible for Local and Regional Government Consulting and
Corporate Social Responsibility.
David joined the 5 strong board as the first new member in 5 years,, with responsibility
to help Hedra ( previously strong in central government) break into local government, and
transform from a boutique to full service management consultancy. He brought the core
team of 8 consultants from Andersen s government services practice through acquisition,
and over the 4 years, grew this team to 21 staff deployed in the sector, with associated
annual revenue increasing from 6m to 29m (Hedra revenues grew from 23m to 89m in the
same period).
Achievements
Principle client achievements under his control are described in the Achievements
section above.
Business achievements across all of Hedra included:
Introduction of streamlined business processes for sales/ opportunity development and
timesheet/ resource management
Assistance with the re-branding of Hedra.
Development of tailored services and solutions to the sectors.
(June 97 to August 2002) Arthur Andersen Business Consulting
Employed as Director, and for the first 3 years was responsible for developing a centre
of channel management and demand side e-business expertise for the EMEIA region. This
role includes practice and client responsibilities across all the five cornerstones' of
Arthur Andersen's business:
Improving client satisfaction Increasing market share
Developing our people Managing risk
Working as a team
David had responsibility for several project teams in excess of 12 staff, with budgets
exceeding 8.5m. He was Key Account partner for clients with a projected lifetime fee
value of 5m, and shared a practice target of 8.5m.
The Client Satisfaction Ratings on all his assignments ranged from 4.2 to 5 out of 5,
indicating his ability to meet and exceed client expectations.
Achievements
Some of his project achievements at Arthur Andersen included:
Assistance to a major insurance service in the review of an enterprise wide system for
customer contact, which included evaluation and assessment of predictive dialling and
voice recording equipment.
Directing the strategic development phase of European Consolidation Programme for an
aviation fuels business which included:
Redefinition of the strategic direction of the organisation
Creation of an organisational model including Change Management
The realignment of processes to a customer orientated organisation.
Assessment and recommendation of technology solutions to support the business, including
the telecommunications systems to support a pan European consolidated centre.
Directing the development of a call centre strategy for a major telecommunications
provider in the UK.
Developing a Customer Service strategy for a global courier business.
Assisting in contracts and negotiations to outsource the customer service activities of a
new entrant gas provider.
Assisting in the evaluation of telecommunications business opportunities for a major
utility.
Directing the evaluation and design of an ecommerce business
Assisting a major European telco in the redesign of customer facing and sales operations,
including the creation of business-wide sales and customer focused Key Performance
Indicators (KPI s)
For the final 2 years at Andersen, David shared ownership of the eGovernment Services
management team with another partner, responsible for developing and exploiting the
opportunities of e-government. Successes to date include:
Creating a customer contact strategy for a leading local authority
Establishing the UK s first council wide contact centre
Developing and implementing an integrated e-government strategy for a major London
authority
Developing a Customer Management programme for a unitary authority including the
procurement of an eCRM platform
He was directly responsible for:
The Business Transformation programme for a major London borough, including
Establishing the e-government vision and strategy
Determining the change readiness of the organisation
Organisation and process re-design toward a customer focused structure
Re-definition of staff roles and competencies
Internal and external communications programmes
Assisting in the selection of an appropriate technology and outsource partner
A major regional e-government initiative through partnership with one of the UK s biggest
county councils, which will:
Establish a new regional broadband infrastructure to assist in economic re-generation
Provide a managed service for desktop and ICT solutions for public sector
organisations, including community access
Deliver social inclusion and inhibit the creation of a rural digital divide
Significantly reduce the cost of public service in the region, whilst improving service
levels
The development and establishment of new e-business partnership structures led by Arthur
Andersen, to integrate service delivery options and provide revenue and subscription based
services to government/ public sector agencies.
(
Sept 94 to June 97) The Merchants Group
Employed as Strategic Technology Manager. This role included responsibility for all
internal systems delivery and external delivery of client's solutions. Merchants Group
provided Customer Management and Business Growth Strategies for corporate clients, and
assisted them in implementation. It further provided project managed, facilities managed
or outsourced Telebusiness solutions for customer management.
Responsibility for teams up to 12 specialised staff, with up to 350k p.a. expenditure
and 2.5m capital.
Achievements Included;
The establishment of the first pan European "Break- In" network for standard and
premium rate lines, covering 14 countries.
The relocation of the business from two centres to a new development in Milton Keynes
in 3 months
The establishment of a leading edge telebusiness customer communications centre with
250 seats, using advanced ACD, CTI, LAN/ Workgroup networks and management system
The implementation of a multi protocol Local Area Network, based upon FDDI and
supporting TCP/IP, Novell NetWare, AppleTalk and NT
The development of a five year telecommunications strategy for an emerging niche
telecomms provider
David's clients at Merchants Group included:
Utilities Midlands Electricity
Eastern Electricity
Hyder plc; incorporating Dwr Cymru and SWALEC
South West Water
Calor Gas
Financial Services Coventry Building Society
BAT Financial Services UK
West Bromwich Building Society
Cheltenham & Gloucester Building Society
Other Sectors Oracle UK
Dial Contracts
Shell UK
(assignment details not provided for confidential reasons)
(
Sept 89 to Sept 94) BAA (Heathrow Airport Limited)
Employed as General Manager, Heathrow Telecomm. The post had two main responsibilities;
Provision (including Management and Support) of Voice, Point to Point Data and all
Mobile Radio Communications services operated by HAL, including emergency and other
services required by the CAA Airport Licence. This included the handling of all incoming
airport enquiries, average 26,000 calls per day.
The commercialisation of all communications related services to all airport users,
whether airlines, tenants, concessionaires, passengers or general public. These services
included those offered by other HAL dept's, such as LAN's/ Managed Network Services,
security systems, telemetry and control systems etc.
Both areas included the definition of Strategies, making of policies relevant to Heathrow
and other airports within the BAA group, effective operation of all services and
achievement of business objectives.
Responsibility for 34 staff, 93/94 profit centre budget of 3.9m income, 2.8m
expenditure and 1.5m annual working capital.
(BAA) Achievements Included;
The re profiling of the internal telecomms operation into Heathrow Telecomm in May 1990
establishing BAA as a licensed telecomms provider
The turnaround of a profit centre from 500k loss to 853k profit
The launch of a "4x4" Customer Service Commitment, providing Quality and Service
guarantees in excess of PTO s, and establishing continuous feedback mechanisms on
performance.
The creation of a Mobile Communications Strategy, including the introduction and
exploitation of CT2, voice mail and paging
The implementation of an airport trunked PMR system for all airport operations
including the re-definition of equipment software to meet the User Specification
The establishment of Points of Presence for Unisource and Worldcom at Heathrow
The establishment of a Telecomms Policy Group, responsible for joint strategy and
policy on all communications issues at Heathrow
The creation of a Network Strategy and Development Plan, encompassing Heathrow with
concentric resilient fibre rings of approximately 17.6GBit capacity
The development of a Call Centre Strategy for BAA, involving streamlining the UK flight
enquiries process, and improving the company's crisis response capability.
The creation of the world's first flight enquiry service using interactive voice
systems known as Flitecall . The service was launched at Heathrow in August 1990 and at
Gatwick in March 1991
(
July 86 to Sept 89) RAC Motoring Services Ltd
Employed as the
Telecomms Systems Manager (July 86 to Jan 89
), and Telecommunications
Consultant (Jan 89 to Sept 89). Overall responsibilities were;
To assess the telecommunications needs of the RACMS group and recommend/ plan
development
To control the development and operation of all communication services within RACMS
Services included all Data Networks in RACMS, including over 300 PC's and terminal
devices from 6 Hosts;
IBM 3090, DEC MicroVax, DEC Vax 8250, Sperry/ Unisys 1100/73, Systime, Syfa.
Responsibility for 12 staff.
(RAC) Achievements Included;
The national implementation of telecomms requirements for the CARS (Centre Aided Rescue
Service) project, including integration of ACD at 5 Call Centres and key systems at 16
Despatch Centres, with data and voice interconnection to trunked PMR systems
Support in the re-provision of over 70 radio sites throughout the UK
Project management and implementation of a single Linkline number for breakdowns in 5
centres nationally over a two day period, involving 125 Linkline circuits replacing 109
Out of Area lines simultaneously
Implementation and integration of 7 major PABX s plus various small/medium PABX and key
systems
Introduction of cellular equipment into the patrol fleet
Management and development of a new handsfree Roadside Emergency Telephone, through
design and approval to implementation.
(
June 84 to July 86) Securicor Communications
Employed as National Engineer, Telecommunications, with two main functions;
Technical Manager for Group National Communications, involving the technical support
and management of all Securicor telecommunications requirements, including integration of
mobile and fixed telecomms
Product Support Manager for telecommunications equipment provided by Securicor
Communications, including the training of field service personnel, and necessary
registrations under BS55750 Part 2 for Quality Assurance.
(
Sept 77 to May 84) British Telecom International
3 year apprenticeship for technical duties in all aspects of National/ International
telecommunications. Left as Technical Officer and Field Training Instructor
(
April 80 to August 83) The Old Herbaceous Roadshow Partnership
Co- founder of a partnership providing sound and light services for live concerts etc.
The partnership was successful, showing profit after three years of trading despite heavy
re investment. Its major secured contract was for the provision of music entertainment at
Queens Ice Skating Club, London in April 82, which it held until the partnership ceased
trading in March 1988.
OTHER INTERESTS
(
July 89 to present) CMA ( formerly TMA)
Accepted as member in 1989. Worked in the PTO Liaison Team since Dec 90, representing the
TMA and its members in regular consultations with senior executive staff of each PTO
licence holder in the UK.
Appointed as Director in July 92. I have directed the following portfolios;
BT Liaison. Co ordinating activities with BT and managing the relationship between TMA
and all aspects of BT plc.
Mobile Liaison. Managed the primary interface between corporate users and existing mobile
operators.
Travel and Transport Sector. Responsibility for representing the business and technical
issues of TMA members in this sector to suppliers etc. Also, to drive forward new or
sector specific initiatives and developments.
Cable and New Operator Liaison. Managed the primary interface between corporate users and
new telecomms providers, including PCN operators.
Telebusiness. Established the TMA's Special Interest group in examining all areas of
Telebusiness.
Appointed as Deputy Chairman, for the period July 94 to July 97.
Achievements Include;
Assistance in the creation of Joint Quality of Service Standards for PTO's
Establishment of a Special Interest Group on Telebusiness
Provision of a Forum for User Liaison on Mobile Issues
Formulation of TMA response on the Universal Service Obligation
Establishment of links between TMA and Cable Television Association (now CCA)
(
June 91 to present) Greenbelt Festivals Limited
Director and (previously) Company Secretary for the above, a registered charity working
to promote social justice through faith and the arts. This includes running a large four
day open air festival over each August Bank Holiday for in excess of 25,000 people. It
also runs a permanent office, the Greenhouse on London Wall, from which it co-ordinates
its own and other related activities, including a trading operation for the retail sale of
related items.
The commitment involves half a day each month for board meetings in London, plus five
days over the August Bank Holiday.
(
Sept 06 to present) Sugar Hill Festivals LimitedDirector of a small festival and production company, established to develop an
incubator for events. With current shareholder investments of 100k, it is targeting
breakeven by the end of 2010.
(
July 99 to June 2002) Inovatec Communications Limited
Non- executive chairman of a start-up business, providing communications solutions for
events, exhibitions, disaster recovery and public incidents through wireless technologies
and mobile facilities. The business became fully operational in August 2000, with
projected turnover of 2m within 3 years on start up capital of 150k.