Design Engineering

IAA History

IAA Staff

Interface Analysis Associates (IAA) / Usernomics Employees

Anthony D. Andre, Ph.D., CPE

ANTHONY D. ANDRE received his Ph.D. in Engineering Psychology (Human Factors and

Ergonomics) from the University of Illinois in 1991. He is also a Certified Professional

Ergonomist (CPE), recognized by the Board of Certification of Professional Ergonomists

(BCPE).

In 1993, he founded Interface Analysis Associates (IAA), a Human Factors, Usability &

Ergonomics consulting firm specializing in the design, analysis and usability testing of

software/hardware user interfaces, computer input devices and ergonomic products, high-

tech consumer products, software and Web applications, medical and life-saving devices,

work environments and aerospace/automotive systems. Dr. Andre, along with his staff at

IAA, has evaluated, usability tested and designed over 400 consumer products and human

interface systems. IAA's design of a bio-tech software application was voted the Best New

Life Science Product in 2008. In 2009 IAA was the recipient of the User-Centered Design

Award, given out by the Human Factors and Ergonomics Society. Prior to IAA, Dr. Andre was

a Principal Scientist at NASA, where he headed the control/display evaluation laboratory

and developed next-generation interfaces for aircraft cockpits and air traffic management

systems.

As a co-founder of the Human Factors and Ergonomics Graduate Program at San Jose State

University, Dr. Andre has served as an Adjunct Professor of Ergonomics and Human Factors

in the departments of Psychology and Industrial & Systems Engineering since 1993. He

teaches graduate seminars and courses on workplace ergonomics, cognitive engineering,

engineering psychology, research methods, usability testing, human factors experiments and

professional issues. In 2009, Dr. Andre was selected to receive the San Jose State

University College of Engineering's award for Outstanding Lecturer, given to only one

adjunct faculty member each year in recognition of continuing excellence in teaching,

service, and research that is above and beyond the expectations of his or her assignments.

In addition, Dr. Andre was recognized by the University for 15 years of service in both

the Psychology and Industrial & Systems Engineering Departments (as part of the Human

Factors and Ergonomics Graduate Program).

Dr. Andre also holds various professional positions. He is currently the President-Elect

of the Human Factors and Ergonomics Society (HFES), and was previously the Domain Leader

of Internal Affairs for HFES, amongst other positions in this society. He is a past

Contributing Editor of Ergonomics in Design, a member of the Editorial Board of the

International Journal of Aviation Psychology, Past Director of the Human Factors and

Ergonomics Society Bay Area Chapter, Member of the Typing Injury FAQ Advisory Board,

member of the HealthyComputing.com Advisory Board and a Founding Member of the Board of

Directors of the Silicon Valley Ergonomics Institute.

Dr. Andre has received numerous awards and honors. He was the first recipient of the Earl

Alluisi Award for Early Career Achievement, awarded by the American Psychological

Association (APA), Division of Applied Experimental and Engineering Psychologists. In

Contact Dr. Andre

at 408-***-**** or abosbk@r.postjobfree.com.

Jennifer Kingsburg, M.S.

Jennifer received her B.S. in Psychology from SUNY Stony Brook, in 1999, and completed

her Masters Degree in Human Factors at San Jose State University in 2004. Jennifer's

skills are focused on User Interface Design and Usability Testing. Her thesis A Comparison

of Three-Level Web Menu Structures for Web Design examined the optimal presentation of

multi-level menu structures for commercial web sites.

Since joining IAA in 2000 Jennifer has worked on a variety of interface design, usability

evaluation and testing projects. She is a member of the Human Factors and Ergonomis

Society (HFES) and the Usability Professionals Associatoin (UPA).

Steve Shelden, M.S.

Steve began his professional Human Factors career with NASA in 1993, designing and

testing advanced flight deck displays. He completed his Masters degree in 1996. Recent IAA

design projects include a public transit agency Ticket Vending Machine (TVM); Customer

Resource Management (CRM), Network Management and Fault Diagnosis, and Commercial Loan

Company applications; and several medical / surgical appliance interfaces.

Steve is passionate about, and greatly enjoys, both the quiet precision necessary to good

design, and the interaction with users afforded by the review and testing process. His

hobbies include motorcycling and woodworking.

Katie Ek, M.S.

Katie received her B.S. in Cognitive Science from UCLA in 2009, and completed her Masters

Degree in Human Factors and Ergonomics at San Jose State University in 2011. Her thesis

project focused on motivational design and assessed how different methods of displaying

information can influence a user's behavior. While at UCLA, Katie assisted in a psychology

research lab dedicated to human memory, focusing specifically on characteristics of

learning and forgetting. Since joining IAA at the start of 2010, Katie has enjoyed

evaluating and running usability tests on a wide range of products and interfaces and

working towards developing them to be more user friendly.

She is a member of the Human Factors and Ergonomics Society, BayCHI and served as

President of the SJSU HFES Student Chapter in 2010-2011.

Nasson Boroumand

Nasson Boroumand earned his Bachelor of Arts degree in Psychology from California State

University Sacramento in 2004. After receiving his Bachelor's he began working in the

gaming industry as a product manager, writer and editor of videogame strategy guides.

During that time he also enrolled in the Industrial and Organizational Psychology Master's

program at CSUS and taught classes in quantitative and qualitative analysis as a teaching

assistant.

In 2009, he was accepted into the Master's program in Human Factors & Ergonomics at San

Jose State University.

Nasson joined IAA in 2010, and has been gaining experience performing usability testing,

designing user interfaces and evaluating extensive ranges of consumer products from

medical devices to automobiles.

He is a member of the Human Factors and Ergonomics Society (HFES), the Phi Kappa Phi

Honor Society and the Psi Chi Honor Society.

Usernomics / Interface Analysis Associates (IAA) Associates

Leon Segal, Ph.D.

Dr. Leon Segal was an original partner in Interface Analysis Associates with Dr. Anthony

Andre. Leon is a cognitive psychologist with over two decades of experience in the

application of cognitive science and ergonomics to product innovation and team creativity.

He has used the analysis of people's everyday experience, and the subsequent emergence of

empathy, to conceptualize new designs in a broad range of contexts: from aircraft cockpits

and medical products, through consumer products to retail and office environments. Leon

has worked with a diverse range of leading companies worldwide, including 3M, AIG, BMW,

IDEO, Israel Discount Bank, Medtronic, Microsoft, NASA, Palm and Steelcase. He is founder

of LivingPatterns (2002) and currently resides in Israel. Leon works with Usernomics/IAA

on selected projects and brings with him an unparalleled set of innovation and ethnography

skills.

Joe Masquelier, B.S.

Joe Masquelier is an industrial designer out of Tracy, California and supports Usernomics

on many instructional design and illustration projects. After receiving his Bachelor of

Science in Industrial Design from San Jose State University, Joe went out to become the

founder and principal designer of Masq Design, LLC, an industrial and graphic design

consultancy. Joe utilizes a tried and true design process formulated around

"speed.synergy.delivery" to produce thoughful and thorough design solutions that work. In

addition to collaborating with clients across the biomedical, information technology, UX,

and consumer electronics industries, Joe also works as a furniture designer, where he

incorporates a passion for furniture design with a strong knowledge of ergonomics and

usability standards to create many leading home office and home entertainment products

around the world.

Usernomics / Interface Analysis Associates (IAA) Alumni

Leon Segal Dalene Shin Henry Cutler Nutan Panwar

David Tu Michael Janzen Julian Orr April Williams

Kevin Purcell Joanne Lins David Hird Alex Logan

Brenden Tu Aaron Sklar Soha Sadek Stephanie Lev

Steve Casner Kenneth Scott Wright Jamie Kravitz David Law

Wanning Chu Jason Vizmanos Matt Mainini Steve Tamekuni

Lisa Choo Jamie Lueke Lina Urdaneta

Robert Kaplan, Ph.D.

**REST IN PEACE**

Engineering Psychology and Instructional Psychology

We are saddened to announce that Bob passed away this past August, 2009. Bob had been a

leader in the fields of Human Factors, User Interface Design, and Technical Documentation

& Training.

He was principal of Usernomics and had been involved in several businesses and academic

pursuits. He blended his background in Instructional Psychology and Engineering Psychology

to increase the usability of both hardware and software.

Dr. Kaplan participated in writing the initial Military Standards for Human Factors and

for Technical Training along with over 300 publications in these fields. He also

participated in the early development of Windows, Icons, and the Mouse interface for the

STAR system while under contract to Xerox Parc.

Bob will be missed by all!

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Contact us at abosbk@r.postjobfree.com 408-***-****

c Copyright Interface Analysis Associates 1995 - 2012

http://www.usernomics.com http://www.interface-analysis.com

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