Customer Service Years Experience
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Beverly Hahn
Geneseo, Illinois 61254
Phone: 309-***-****
***************@*******.***
OBJECTIVE: A results driven self-motivated individual with highly refined marketing,
public relations and management expertise seeking to dedicate time to a proactive, quality
driven, team oriented organization.
AREAS OF EXPERTISE: Public Relations, Marketing, Branding, Database Analysis, Project
Management for the financial industry, government, and gaming industries.
TARGET LOCATIONS: Colorado, Illinois, Iowa, Kansas, Missouri, Montana, Nebraska,
Oklahoma, Texas, Wyoming
EXPERIENCE
SUMMARY
18 years experience in sales and sales management
15 years experience in public relations management
15 years experience in marketing management
12 years experience in media relations
10 years experience in graphic design and copywriting
7 years experience in media buying
7 years experience in advertising promotions management
7 years experience in project management
7 years experience in branding
7 years experience in database management, mining and
analysis
5 years experience in government public relations
VP of Marketing & Public Relations Alcoa Employees & Community Credit Union, Bettendorf,
IA 2000-Present
Manage Marketing Promotions and Advertising; Marketing Research; Product Development;
Public Relations; Charitable Donations Program; Sales Training; Soft Skills Training;
Select Employee Group (SEG) program; Strategic Planning, Organizational Event Planning,
Soft Skills Training and Staff Moral and Interpersonal Development.
Serve as a member of the senior management team to cohesively develop programs and
continue development of financial growth of the credit union. The credit union is
considered a $140 million dollar asset sized credit union with over 21,000 members and
five branch locations in four cities supported by nearly 80 employees.
Manage, develop and tracking of over $400,000 in annual Marketing, Public Relations,
Charitable Donations, and Training budgets.
Create, develop and implement Public Relations Plan initiatives including Crisis
Communications.
Developed public relations and promotional campaigns for two new branch locations in
new markets and two branch relocations in the past 4 years.
Serve as project manager of Member Relationship Management (MRM better known as CRM to
the corporate market) development program; Member Research and Follow Up Program including
Secret Shopper, Ongoing Member Feedback, Marketing Customer Information File (MCIF
Analyzer is a demographic database management program), Member Service Research,
Competitive Market Research and New Branding Campaign Research
Supervise two employees including the Public Relations Coordinator and Marketing
Specialist. Train and develop key branch contacts for marketing support in each branch
location.
Responsible for Business Development Sales and Leadership Development training program
management for sales, sales support, supervisory, branch managers and senior management
staff members.
Develop, market, and encourage sales growth, cross sales and development through
training, incentive program development, customer relationship management program, and
training of staff moral, support and team development.
Oversee all internal and external communication including writing, creative design and
implementation.
Complete competitive analysis, marketing research, product research, training research
for the optimum development solutions for the annual Strategic Planning process with the
Board of Directors and other senior management team members.
Marketing Coordinator City of Sioux City, Sioux City, IA 1999-2000
Established entirely new Marketing and Public Relations Division. Served as the director
of all marketing and public relations responsibilities including internal and external
communications for 16 departments (Streets, Economic Development, City Managers Office,
Police, Fire, Transportation, Garbage Disposal, Water, Waste Water, Public Needs, Finance,
Engineering, Human Resources, Museum, Library, and Civil Rights Commission) and managed
the Citys live 24-hour broadcast station.
Developed five year Marketing and Public Relations Plans
Managed communication and education of the public of the City budget issues, the
emergency storm water flooding situation in coordination with the Army Corps of Engineers,
Economic Development Marketing, and several additional business and community issues
concerning long-term, large, multimillion dollar projects.
Established the new division within the City of Sioux City through training,
development of new programs, building awareness, and developing work teams with a little
over $150,000.
Implemented many new programs to ensure sustainability of the new division including
baseline research through the following new programs: Citizens Opinion Survey; building
community partnerships (Litter Busters, We Drive With Pride, Customer Service Surveys,
Green Team, Bucket Brigade), designed educational print materials, advertising campaigns,
promotional materials, created Public Service Announcements (PSAs), developed new
marketing and customer service training programs, established tracking measures and
established performance measures.
Marketing DirectorRenaissance Rock Island, Rock Island, IL 1997-1999
Managed marketing and public relations for the Community Marketing program jointly funded
and supervised by the City of Rock Island, Rock Island-Milan School District #40, and
Renaissance Rock Island (Rock Island Economic Growth Corporation and the Development
Association of Rock Island) answering to over 62 separate board members (City Council,
DARI Board, Rock Island Economic Board, and School District #40 board) on all program
developments. Direct supervisor was the Superintendent of Schools.
Developed five year strategic community marketing and public relations plan.
Designed and implemented several community partnership activities to help garner a more
positive image of the community (Citizens Idea Fair, REALtours, Media Tours, Broadway
Mothers Day Walk, Civil War Reenactment, and Neighborhood Open Houses), produced many
print publications for educational purposes (including the community newsletter),
developed many new programs to enhance customer service for the City and enhanced
community image.
Other Work Experience:
Owner/ManagerMurray Marketing Crete, NE 1992-2000
Marketing ManagerWolf Gaming Grand Junction, CO 1996-97
Marketing SpecialistPegler/Sysco Food Distribution Co Lincoln, NE 1994-95
Assistant ManagerWoolworth Corporation Fox Lake, IL 1993-94
Sales RepresentativeWaneks Furniture Crete, NE 1989-93
Owner/ManagerMurray-Murray Clerks Crete, NE 1984-93
SKILLS
Program development, implementation and ongoing management.
Strategic Target Marketing, Public Relations and Advertising Campaign Development.
Creative, proactive, and innovative approaches to problem solving.
Building sales and customer service skills through training of individual sales
techniques development, team development, coaching and refining of the operational
processes.
Public Relations management for multi-million dollar projects.
Public speaking and presentation development.
Sociological, psychological and demographic/physcographic analysis of consumer behavior.
Financial budget management for large budgets.
MULTICULTURAL SKILLS
Multicultural communications experience:
U.S. Hispanic market (1 - 3 years)
Ethnic media knowledge and understanding
Cultural and ethnic community/civic knowledge and understanding
Member of the Diversity PRos Database
PROFESSIONAL AFFILIATIONS
2007-08 Chicago Federal Reserve Money Smart Week Committee
2006-07 Iowa Credit Union League Communications Task Force
2000-07 Quad City Advertising Federation member and
served on Board since 2001 in the following positions:
President 03-04, Treasurer 02-03, Creative Bloc
Chairperson 01-02
2000-2007 Great River Chapter of Credit Unions member;
Board Treasurer 3 years; CMN Golf Outing Committee 3 years
2002 United Way Fund Distribution Committee
2001-04Junior Achievement Teacher, Quad Cities Pleasant
View Elementary School
1999-2000Sioux City Marketing Task Force Chairperson
1999-2000 Sioux City Marketing Communications Team
Chairperson
1998-2000 3CMNA (City, County Communications and Marketing
Association) member and National Judge Committee
1997-99Community Youth Partnership Committee member in
Rock Island, IL.
1997-99 Business Collaborative Committee member in Rock
Island, IL
1997-99 City of Rock Island Communications Team
Chairperson, Rock Island, IL
1997-99 City of Rock Island Customer Service Team, Rock
Island, IL
1997-99Quad Cities Police Christmas Lights Tour Committee,
Quad Cities
1997-99Citizens For Strong Schools Marketing Committee
Chairperson, Rock Island, IL passing a multi-million
Referendum
AWARDS & RECOGNITION
2005 CUNA Diamond Award (Top Award in Category) Single
Advertisement
Quad City Business Journal 40 Under 40
Quad City Business Journal Women In Business
2004 CUNA Diamond Award Direct Mail Campaign Serie
CUNA Diamond Merit Award (Second in Category) -
Public Relations Campaign
EDUCATION
Education:
Bachelor of Arts: May 1992, Doane College (Private Liberal Arts College in Crete, NE)
Major Corporate Communications with an Emphasis in Advertising and Public Relations; Minor
in Mass Communications with emphasis in Video Production Broadcasting. Completed four year
degree in three years while working full time as a single parent.
Southeast Community College: (Lincoln, NE) Marketing Major 1987-1989
Southeast Community College: (Milford, NE) Architectural Drafting Major 1987
University of Nebraska: (Lincoln, NE) Psychology Major 1986
Computer Skills
IBM: Corel Draw; Adobe Illustrator, Photoshop, and PageMaker; Access; Microsoft Word,
Excel, Power Point, and Publisher Macintosh: Quark Express, Adobe Photoshop
Other Software: Marketing Customer Information File Analyzer, DataSafe, Teller Navigator,
Lending Navigator, and Application Extender.
Professional Development:
2006 HARLAND Training
2001-05 Credit Union National Association (CUNA)
Marketing Conference
CUNA Star & Merit Training
2001 CUNA Marketing School III
2000 CUNA Marketing Conference
Sales Leadership Training
HARLAND MaxSell Marketing Customer
Information File (MCIF) training
Customer Service Training
Leadership Siouxland Graduate
1999 National Public Relations Society of America
(PRSA) Conference
Violence in the Workforce Training
Economic Development Seminar
Performance Review Training
1993-94 Management Training Program Woolworth
Corporation
REFERENCES
Connie King
904 Grant St.
Bettendorf, IA 52722
Alan Zetterberg
426 S Cascade Ave
Colorado Springs, CO 80903
800-***-**** ext 7666
Penny McGimpsey
222 E 2nd St.
DeWitt, IA 52742
Jonna Schuller
24547 195th St.
Bettendorf, IA 52722
John Phillips
City of Rock Island City Manager
1528 3rd Avenue
Rock Island, IL 61201
Paul Eckert
City of Sioux City, City Manager
405 6th St.
Sioux City, IA 51102
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