Customer Service Supply Chain

Derek J. Skorupski

New York, NY *****

***************@*****.***

SUMMARY

Recognized as a highly strategic, innovative and collaborative leader with proven ability

to identify, create and deliver business results. Passionate, creative thinker with strong

cross-functional experience in new business development, consumer communications, brand

management, sales and supply chain operations.

Experience

Destino Vero Designs and Apparel LLC: January 2012-PresentBusiness Development Consultant: Recruited by Sr. Partner to lead end-to-end design and

implementation of new business start-up strategy and related SOP s.

Principal accountabilities include the development and implementation of the following;

budget planning, customer, channel and product strategy, sourcing and fulfillment,

corporate brand positioning and communications strategy.

Initiated the design and implementation of all demand generating activities, including

new customer and channel acquisition tactics, corporate brand positioning and

communications (website strategy & creative development/SEO, eCRM, ecommerce strategy &

social/digital media touch point plan), as well as the product portfolio and pricing

strategy.

Developed corporate SOP s for budget management and financial forecasting, customer

profitability, future state product development, including; consumer and retailer

insights, shopper marketing strategies and partnership opportunities.

Led the development and implementation of all relevant demand support initiatives,

including; supply chain strategy, 3PL contract negotiations, new vendor setup and all

related support activities. Developed manufacturer matrix based on product category and

cost standards to support sourcing optimization.

Nestle USA, Confections and Snacks Division & Nestle Prepared Foods Division: 2006-2012

Associate Marketing Manager, Lean Cuisine Brand ($1B): 2011-2012

Promoted to Nestle's #1 Frozen Food Brand: accountable for 2012 commercial brand

planning, social/digital marketing, holistic planning and new item innovation and

commercialization.

Responsible for positioning, development and commercialization of $40MM new item launch.

Lead cross-functional product development team, consumer communication strategy and

tactics with agency partners; provide pricing, promotional and in-store execution strategy

and tactics.

Lead strategic direction and execution of key promotion drive periods for Lean Cuisine

brand, including pricing strategy, trade ROI, product mix, consumer overlay s and retail

ASM. Accountable for strategy & execution of $10MM Catalina in-store marketing plan.

Managed $80MM working/non-working marketing budget, provided strategic recommendations

for allocations based on brand/competitive trends, sales and divisional financial targets.

Accountable for 2011-12 social and digital brand strategy, including; complete website

redesign in-line with new campaign, social media footprint, advocacy, and all related

shopper marketing initiatives and co-marketing programs.

Led consensus forecasting and monthly business reviews with Executive Leadership team;

provided pricing and promotional recommendations based on category trends, competitive

activity and key retailer initiatives.

Marketing Associate, Willy Wonka Brand ($350MM): 2010-11

Accountable for the management and execution of the Wonkar brand portfolio. Team lead for

all social media, PR and consumer advocacy communications programs.

Led base renovation and subline portfolio expansion initiatives. Spearheaded strategy and

execution of Wonka King size platform, +$5MM Y1 incremental sales volume, margin

accretive to brand baseline target.

Developed & led the Wonka brands social/digital strategy & relative ROI/KPI's. Identified

and initiated new partnerships to expand Wonka's SOV in the social media space.

Led PR, social and digital media initiatives supporting new item innovation (Wonka

Exceptionals Chocolate) platform launch.

Successfully implemented Wonka's first consumer advocacy program, increased brand

engagement amongst loyals and leveraged platform to gain product development and consumer

insights.

Marketing Associate, Seasonal Confections-Holiday Portfolio: 2008-2010

Developed, coordinated and executed $30+MM Seasonal Confections portfolio. Structured and

managed portfolio P&L and top line growth targets. Coached, motivated and led cross-

functional teams toward achieving divisional and seasonal KPI's and financial targets.

Grew Holiday portfolio from $33.6MM to $39MM, delivered 99.5% customer service level while

reducing salvage and packaging write-offs. Successfully developed and launched Wonka

Holiday Chocolate gifting line, which was a new usage occasion that Nestle had not

previously competed in.

Marketing Associate, Cross-Seasonal Confections: 2007-2008

Responsible for managing cross-Seasonal Marketing initiatives, specifically; portfolio

optimization, new item development and consumer insights. Developed, coordinated and

executed annual marketing plans in collaboration with finance and senior management. Led

seasonal confections "white space" project aimed at identifying and developing strategies

for new product categories and technologies.

Demand Planner, Seasonal Confections: 2006- 2007

Recruited by Nestle' USA to co-manage Supply Chain related strategy and execution for the

Seasonal Confections business (approximately $250MM) including; forecasting, production

planning/sourcing strategies, allocation, budgeting, customer service, waste reduction and

working capital. Improved customer service level from 90.5% to> 99% through various SOP &

process improvement initiatives. Implemented collaborative planning and consensus

forecasting process, improved seasonal forecast accuracy across all seasons while reducing

excess FG's inventory and waste.

ADDITIONAL EXPERIENCE

M&M Mars Inc., Vernon, CA: 2004-2006

North America Pet Food Division with $1.4B in sales ~20% Market Share

Sales Operations Planning Manager, New Brands/Custom Packs: Promoted to drive and lead

new business growth through strategic/tactical implementation of new brands and the

development/execution of custom promotional packs for Top Accounts (Wal-Mart, Target,

PetSmart, Kroger and Publix). Developed Account Specific custom packs/programs to drive

$20MM in incremental sales annually. Managed best practice new brand route to market,

including; customer engagement strategy, pricing/promotion guidelines, POG and point of

sale for $135MM new brand launch. Managed top-line forecasts, volume/distribution

commitments and a planning budget of $500K.

Operations Planning Analyst: Held accountability for profitably managing the operations

and supply chain planning of national inventory ($28MM). Managed finished goods inventory

levels across 6 manufacturing sites domestically. Implemented make-to-order strategy on

all can co-pack inventory (reduced inventory weeks of supply from 4 to 1.5 while

maintaining 99.5% case fill). Worked with segment planners to ensure MPS alignment with co-

pack and promotional demand requirements.

Regional Deployment Analyst: Responsible for planning, scheduling and monitoring all site

finished goods deployment activities nationally. Managed site core carrier base, load

optimization and supported finished goods production planning. Facilitated direct plant

deployment to meet inventory and customer service levels. Coordinated daily shipping

schedules based on the MPS, DRP and analysis of RDC inventory targets. Supported National

Office promotional activities, sourcing initiatives and carrier performance metrics.

Education

Pepperdine University, M.B.A., Marketing, 2010

THE OHIO STATE UNIVERSITY FISHER COLLEGE OF BUSINESS, B.B.A., Marketing and Logistics,

2003

ADDITIONAL SKILLS AND INTERESTS

Proficient in Business Objects, SAP, AC Nielsen, IRI, MS Excel, PPT and Access

Active volunteer for various New York Cares initiatives, arts ministry & outreach

volunteer for Hillsong United Church NYC.

Self taught oil & acrylic painter, passion for culinary arts, avid golfer & skier.

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