Manager Marketing

CVJean Pierre van Tiel

Los Altos Hills, CA ****2.

Telephone: +1-408-***-****. Email: *********@*****.*** > www.linkedin.com/in/jpvantiel

IN TERNATIONAL DI RECTOROF MA RKETING

? T echnology & R etailSectors - C onsumer & B usinessMa

rketing - M aximizingProfits ?

A multi-lingual, competitive and entrepreneurial senior leader. Innovative, ideational

and possessing a proven record of driving

profitable growth, restructuring business, developing strong customer focus and strategic

relationships in complex cross-cultural

organizations for the past 17 years. Vast global experience as a specialist of consumer

and business marketing in the technology

and retail sectors. An extensive network within the technology, consumer electronics and

retail sector in the US, Europe and in the

emerging markets.

NO TABLE AR EASOF EX PERTISE

? Global marketing strategy ? Business start-up & development planning ? Brand and

product marketing

? Strategies

? Sales management ? Mature and emerging markets ? Restructuring

? Developing high performance teams ? Country and chain management ? Business lead

? P&L responsibility / budgeting ? Reducing costs and maximising profits ? Partnership

development

? Online & Digital Marketing ? E-commerce ? Social Media

?

PR OFESSIONAL EX PERIENCE & SI GNIFICANT AC HIEVEMENTSDIRECTOR OF PRODUCT MARKETING (WINDOWS) 2012 - Present

Microsoft Corporation:

? End-to-end accountability for the Windows business in the UK, Microsoft s No. 2 market.

? Responsible for all of the Windows metrics and work within own subsidiary.

? Strengthening the MS Windows business and enabling MS to drive coordinated in-market

execution of products and services.

? Leading the business strategy, revenue, P&L, scorecard metrics and investments for the

Windows business.

? Leading the in-market business and competitive strategy across audiences and channels.

? Business Leader for PR, customer and partner engagements.

? Determining marketing strategy and execution.

DIRECTOR OF WORLDWIDE CHANNEL & RETAIL MARKETING2007 - 2012Intel Corporation, USA:

? Developed and executed the marketing strategy and business plan for current and

emerging channels that sold or influenced the

sale of Intel products globally, (channels included Retail, eTail, Direct,).

? Maximized impact in the channels (as part of the Business Units management teams and

Sales & Marketing Group, and HQ).

? Identified key channel partners, defined value, and developed growing channel

relationships that drove revenue.

? Developed in-store and online programs that resulted in market segments share and ASP

uplift.

? Chaired customer meetings and served as key internal expert for the retail channel;

identified holistic channel package and

developed various channel advisory boards.

? Simplified the branding of the Intel products and created a clear hierarchy.

? Responsible for channel (SMB) and consumer marketing and made a significant

contribution towards the simplification of their

brand marketing as well as marketing messaging; messaging based on simple consumer

benefits. This led to consumers who were

confident with their choices and spent more.

? Significantly increased uptake of recruitment, sustainment and changed the training

program (RSP) to an online + offline model.

? Dramatically saved costs for Intel and their retail partners by leading the

reorganization of retail cycles.

? Improved the shopping experience in store though innovative merchandising solution,

increasing ASP and mix (+11 % -pts)

? Instrumental in dramatically improving interaction with consumers online and helped

retailers create a better in-store shopping

experience through mobile marketing - being an integral part of the buying process.

? Significantly improved the results the consumer PC market.

PR OFESSIONAL EX PERIENCE & AC HIEVEMENTS (C ONTINUED)

INTERNATIONAL BUYING DIRECTOR2004 - 2007

DSG International plc, UK:

? Defined, led and developed a centralized purchasing strategy across 28 countries, for

all DSG international companies including PC

World, Dixons & Currys in the UK as well as their stores in France, Spain, Italy, the

Nordics, Russia and the Ukraine.

? Controlled a purchasing budget over L1.8 billion.

? Managed and developed a specialist 20 person, multi-national buying team.

? Managed key OEM manufacturing and logistics functions, sourced directly from

manufacturing bases in Europe and the Far-East.

? Coordinated trading teams across all countries.

? Led the change process of European centralization from concept to completion, 85-90% of

products are now bought centrally.

? Supported international strategy by developing key partnerships with Intel, AMD and

Microsoft at UK, European and global levels.

? Significantly improved margins with key brands including Packard Bell, HP, FSC, Toshiba

& Gateway across all countries.

? Negotiated exclusive brand distribution agreements with HP, Packard Bell & Gateway

across UK & Nordic region and exclusive

products with Packard Bell, Toshiba, FSC across multiple European countries.

? Evolved private label sourcing from ODM to OEM, whilst achieving vital reductions in

component costs.

? Created new downstream revenues through software pre-loads and services.

? Member of the Divisional Executive Committee; Reporting to Group Managing Directors.

EUROPEAN CATEGORY MANAGER (Consumer Electronics) 2000 - 2004Kingfisher Electricals SA, France:

? Formulated and implemented the business strategy and commercial policy concerning Audio

& TV products for the 1,100+

Kingfisher Electricals consumer electronics stores in France, the UK, Belgium, the

Netherlands, Central Europe and in Germany.

? Managed logistics and distribution of 500 product lines in a European warehouse that

supplies more than 1000 European stores.

? Reduced costs by more than 50% by initiating and developing a "Far East sourcing"

program containing 87 products .

? Increased turnover in accessories by 285% in the first year by introducing and

developing a new cross-selling approach.

? Significantly improved gross and net margins.

PR OFESSIONAL DE VELOPMENT

NIMA Dutch Institute for Marketing1995

Architecture University of Utrecht, the Netherlands 1992-95

Biology University of Utrecht, the Netherlands. 1989-92Notable Courses: Strategy & Action, Stanford University, Graduate School of Business, USA

Developing the change vision, Cranfield University, School of Management, UK.

Strategic Leadership, Windsor leadership trust, UK.

EA RLY CA REER

Area Manager France, Belgium and UK1999 - 2000

Area Sales ManagerSouthern Europe1996 - 1999

Account Manager Benelux1995 - 1996

AD DITIONAL INF ORMATION

Other Languages: Fluent Dutch, English and French; Good German and Spanish; Basic

Portuguese.

Born: Lille, France.

Visa: Green card holder.

Sports: Marathon and Fell Running.

Sailing, competing at international level.

Rowing, competing at international level.

www.cvxl.org

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