Marketing Manager

Kate Pietrelli

Managing Director at Path Advisors, Inc.

Location

San Francisco Bay Area

Industry

Computer Games

.

Kate Pietrelli

Contact Kate Pietrelli directly

Kate Pietrelli's Overview

Current

Managing Director at Path Advisors, Inc

.

Past

Marketing Director at WGT (formerly World Golf Tour)

Marketing Director

at hi5

Account Supervisor at TriplePoint

Marketing Manager, Shockwave at MTV Networks

Online Content Manager at Sony Electronics, Inc

.

Associate Creative Design at Sapient Corporation

Marketing Coordinator at Emerald Publications

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Education

California Polytechnic State University-San Luis Obispo

California Polytechnic State University-San Luis Obispo

Recommendations

4 people have recommended Kate

Connections

500+ connections

Kate Pietrelli's Summary

Experienced marketing professional with a diverse background in marketing strategy (SEO,

SEM, product marketing, email marketing, content marketing, acquisition, retention), media

relations strategy, web merchandising and business development. Responsible for achieving

company growth and branding goals, strong at building successful cross-functional working

relationships, and comfortable working at both the strategic and tactical level.

For inquiries, please contact me at ****@************.***.

Kate Pietrelli's Experience

Managing DirectorPath Advisors, Inc

.

July 2012Present (2 months) San Francisco Bay Area

Marketing DirectorWGT (formerly World Golf Tour)

Privately Held; 11-50 employees; Entertainment industry

October 2011 July 2012 (10 months) San Francisco Bay Area

Responsible for CRM, retention, loyalty and engagement strategy for social game company

Defined and launched a new loyalty program in Q1 2012

Oversee ongoing marketing programs to retain and engage existing customers, and

maximize customer lifetime value

Execute customer acquisition campaigns through social media channels

Develop new product features that support key marketing initiatives

Manage all email marketing campaigns (Welcome, Winback, Cross-Sell, etc.)

Marketing Director

hi5

Privately Held; 51-200 employees; Internet industry

June 2010 September 2011 (1 year 4 months) San Francisco Bay Area

Responsible for overall marketing initiatives for social entertainment website hi5 (B2B

and B2C)

Led marketing campaign for hi5 developer platform that drove over 100 signed developer

partners in 6 months

Oversaw media relations, speaking appearances, publishing editorial pieces and

announcements (B2B)

Worked closely with social game developers to launch and market their games on hi5

Managed customer acquisition and retention programs (paid search, display, email

campaigns, social media)

Merchandised and optimized revenue of virtual goods

Brand strategy and development, marketing research

Presented metrics to board and executive team

Account Supervisor

TriplePoint

Privately Held; 11-50 employees; Public Relations and Communications industry

March 2008 June 2010 (2 years 4 months) San Francisco Bay Area

Advise startups in video gaming and technology industries on best practices for

building brand awareness and driving customer acquisition through media relations

Develop corporate and product communications strategy, and manage implementation for a

wide variety of clients

Increase awareness and exposure for a company and its key executives

Drive new business for the agency through speaking engagements, attending conferences,

networking, referrals

Manage a team of five direct reports

Past clients include: Social Gold (acquired by Google), WeMade Entertainment, Zattikka,

Outspark, SPIL GAMES, Vicious Cycle Software, Joymax, LEGO, and Gaia Online

Marketing Manager, Shockwave

MTV Networks

Public Company; 1001-5000 employees; VIA; Entertainment industry

May 2006March 2008 (1 year 11 months) San Francisco Bay Area

Build Shockwave brand through online promotions, product merchandising and email

marketing

Develop, manage and implement promotional marketing events

Identify and manage partnership opportunities

Manage email marketing program that accounted for 30% of all revenue

Determine content acquisitions for site

Manage creation of sales marketing materials

Cross-promotional support with MTVN sister sites

Develop annual forecast for site traffic and revenue growth

Online Content ManagerSony Electronics, Inc.

Public Company; 10,001+ employees; SNE; Consumer Electronics industry

November 2004 May 2006 (1 year 7 months)

Marketing communications strategy

Project management of online promotions

Content development/collateral creation

Online product merchandising

Web metrics and traffic monitoring

Database management for e-commerce websites

Supervision of data entry specialists

Associate Creative Design

Sapient Corporation

Public Company; 5001-10,

000 employees; SAPE; Information Technology and Services industry

November 2004May 2006 (1 year 7 months)

Marketing and branding strategy consulting for Sony Electronics, Inc.

(See "Online Content Manager" position held at Sony Electronics, Inc. listed above)

Marketing CoordinatorEmerald PublicationsJuly 2003October 2004 (1 year 4 months)

Department spending budget analysis

Sales revenue anaylsis

Project coordination across multiple departments

Marketing content creation

Developed new leads

Seminar event planning

Kate Pietrelli's Skills & Expertise

Marketing Strategy

Product Marketing

Email Marketing

Digital Marketing

Online Marketing

Customer Acquisition

Customer Retention

Public Relations

New Business Development

Loyalty Programs

Product Development

Monetization

Marketing Communications

Project Coordination

Social Media Marketing

Media Buying

Media Relations

Pitching

Marketing Research

Marketing Management

Social Media

Online Advertising

Video Games

Social Networking

SEM

E-commerce

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Kate Pietrelli's Education

California Polytechnic State University-San Luis Obispo

Bachelor of Arts, English Literature

19992003

California Polytechnic State University-San Luis Obispo

Certificate, Technical Communications

1999 2003

Project Manager in the developement of a business plan for a local aspiring flower shop

business

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