Customer Service Manager

From: Andrew Horton

Seeking Position: Software Marketing Director

Job Reference No

.:

City: Toronto

Country: Canada

Telephone (Day): 416-***-****

Telephone (Eve): 416-***-****

Special Instr.:

ANDREW HORTON (Division Manager: Software/Web Marketing)

608-233 Beecroft Road Toronto Ontario Canada M2N 6Z9 416-***-**** (Cell) *******.*******@****.**

April 27, 2005

Dear Sir or Madam:

Bringing together a decade of rounded senior marketing management experience in product development, product/category management, integrated marketing/sales, brand architecture, primary/secondary market research, advertising, public relations, channel development, direct response, database mining, online and traditional marketing, I have repeatedly delivered winning software, Internet and e-commerce solutions to market in various end-user industries (financial services, transportation). As your client's Software Marketing Director, I will deliver bottom line results.

Highlights of my track record to date include:

Repeatedly identified and led 'go to market' commercialization of new software, Internet and strategic alliance opportunities utilizing a staff of 4 product managers/support staff and with multi-million P/L responsibility for a separate software/web marketing unit of one of North America's most respected insurance companies (Markel).

Launched the first online business division in Canada's commercial transportation insurance industry. Fully operational within 10 months of conception including support by national bilingual call centre and web support teams. Consistently generating over $50 million in annual business and delivering 1 hour turnaround (unheard of in commercial insurance), this web service division maintains a 95% user satisfaction rate and 80% market penetration.

Doubled previous market take-up rate for company in launching innovative pricing decision support software, achieving 30% market penetration in only 2 months, largely by employing a two-pronged client acquisition strategy that provided a basic web-based 'teaser' version to prospective clients. Utilized combined internal and external project team of 20 to complete initiative in 9 months.

Formed Canada's first ever fuel cost hedging program for the $20 billion Canadian trucking industry (for Markel), via strategic alliance with US-based global leader. Utilized a leading-edge online, interactive Flash calculator that allows prospects to 'test-drive' the hedging program within their circumstances. Structured and closed comprehensive multi-year alliance agreement, and secured all deal financing.

Achieved 95% client satisfaction rating in both software/web use and support by launching company-wide Customer Service Management system that coordinates activity across departments, ensuring seamless service quality to clients regardless of interaction point.

75% of clients reported significant differentiation of company brand (confirmed by independent market research), resulting from execution of integrated product launch and corporate marketing campaigns.

I look forward to a meeting at which we can determine how I can contribute to your client's continued success. Please contact me at your earliest convenience.

Sincerely,

Andrew Horton

ANDREW HORTON (Division Manager: Software/Web Marketing)

608 - 233 Beecroft Road

Toronto Ontario Canada M2N 6Z9 416-***-**** *******.*******@****.**

CAREER OBJECTIVE

Passionate to join a leading software company with a track record of success and an exciting future, allowing me to further build upon a decade of senior management experience bringing winning software and web solutions to market.

PROFILE

Senior marketing division manager with a decade of experience bringing software, Internet and e-commerce solutions to market in various end-user industries (financial services, transportation).

Rounded senior management skills spanning organizational leadership, strategic planning, multi-million dollar budget/operations management, strategic alliances, change management, marketing and sales.

Extensive marketing expertise in product development, product/category management, integrated marketing/sales, brand architecture, primary/secondary market research, advertising, public relations, channel development, direct response, database mining, online and traditional marketing.

Expert in establishing profitable, brand-building strategic alliances with industry leaders.

Diverse background in financial services (trading, banking, insurance, lending and financial planning).

Possess hard to find balance of an experienced entrepreneur effective in both rapidly growing and mature corporate environments.

PROESSIONAL EXPERIENCE

MARKEL CANADA

Toronto, Ontario [2001 - March 2005

]

Division Manager, Software/Web Marketing [2003 - March 2005

(Due To Merger)]

Associate, Software/Web Marketing [2001 - 2003]

Repeatedly identified and led 'go to market' commercialization of new software, Internet and strategic alliance opportunities utilizing a staff of 4 product managers/support staff and with multi-million P/L responsibility for this separate software/web marketing unit of one of the most respected North American insurance companies.

Launched the first online business division in Canada's commercial transportation insurance industry. Fully operational within 10 months of conception including support by national bilingual call centre and web support teams. Consistently generating over $50 million in annual business and delivering 1 hour turnaround (unheard of in commercial insurance), this web service division maintains a 95% user satisfaction rate and 80% market penetration.

Doubled previous market take-up rate for company in launching innovative pricing decision support software, achieving 30% market penetration in only 2 months, largely by employing a two-pronged client acquisition strategy that provided a basic web-based 'teaser' version to prospective clients. Utilized combined internal and external project team of 20 to complete initiative in 9 months.

Formed Canada's first ever fuel cost hedging program for the $20 billion Canadian trucking industry (for Markel), via strategic alliance with US-based global leader. Utilized a leading-edge online, interactive Flash calculator that allows prospects to 'test-drive' the hedging program within their circumstances. Structured and closed comprehensive multi-year alliance agreement, and secured all deal financing.

Achieved 95% client satisfaction rating in both software/web use and support by launching company-wide Customer Service Management system that coordinates activity across departments, ensuring seamless service quality to clients regardless of interaction point.

Implemented formal Stage-Gate new product development process and the company's first market performance metrics to gauge adoption rate, client satisfaction and perceived differentiation achieved.

75% of clients reported significant differentiation of company brand (confirmed by independent market research), resulting from execution of integrated product launch and corporate marketing campaigns.

MONEYPLANIT.COM London, Ontario [2000 - 2001]

President/Co-Founder

Built founding executive team and board of advisors while bringing this financial planner

portal company to market.

Acquired seed funds and led team through venture capitalist discussions and merger negotiations with an existing $2 million VC financed software company.

Established high profile, brand-building strategic alliances with industry leaders, including The Canadian Securities Institute.

TD WATERHOUSE London, Ontario [1998 - 1999]

Trader

Developed extensive applied trading experience with most securities (equity, fixed income, warrants, installment receipts, open/closed end funds, currencies and options).

Formally recognized for outstanding knowledge and client service.

CIBC Parkhill, Ontario [1994 - 1998]

Account Manager

Delivered 23% annual profit growth on a $30 million dollar portfolio of highest-net-worth clients, leveraging four years of expertise in customer relationship management, consultative selling and database marketing.

Built comprehensive expertise in a full spectrum of lending and investment products and in assembling and managing a team of complementary, supporting financial advisors.

Served as Treasurer of Town of Parkhill Business Development Association.

EDUCATION

ADDITIONAL EDUCATION

Various computer courses, including VB, Advanced Access and Advanced Excel. [2004/2005]

Stage-Gate New Product Development Executive Course (Stage-Gate Inc.) [2004]

Project Management Course (Schulich Business School, York University) [2003]

Insurance Principles & Practices Course [2001]

Canadian Options Course [1999]

Canadian Securities Course [1995]

OTHER ACTIVITIES

Active member of Toronto Venture Group and participant in MIT/Schulich Enterprise Forum.

Member of McKinsey Online Executive Council.

Active runner, FOREX trader, stock investor and beginning real estate investor.

Award-winning, published commercial and academic writer.

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