Creative Management, Business, Brand Development, Interface Architect

CONTACT

Mark E. Stritzel

*** ***** ******* ******

Pasadena, CA 91101

626-***-**** home

626-***-**** fax

************@*****.***

************@***********.***

SUMMARY

As an executive level creative veteran, I am seeking oportunities that will further develop my lead-

ership and organizational experience in a corporate environment.

My management experience has been tempered in a variety of business and corporate environments,

most recently as Managing Director of Publications at the Center for Civic Education, leading the creation

and distribution of diverse media publications in a multi-faceted, international education organization.

These include design studio practice, creating and developing magazines, founding internet ventures,

and research management.

With over twenty years experience as a visual creative, internet and print designer, creative admin-

istrator, faculty instructor, and website architect I can offer a veteran perspective of solutions for digi-

tal informatic, architectural, multimedia, grahic, and user experience problematics. I am a graduate of

the ArtCenter College of Design, with a bachelors in design/illustration, and a masters in studio arts.

Business strategies in the contemporary climate are often informed from a breadth of knowledge

across a range of verticals change management; human, information, and material resource planning;

operations process and project management; fiscal and policy compliance standards; demographic

modeling; and fulfillment and product flows. In these and other areas I offer expertise and familiarity with

integrating into overarching corporate goals.

EMPLOYMENT OVERVIEW

2011 2012, Managing Partner

Eon Editions, LLC, Pasadena, CA

Formed, manage and direct the LLC, including all ecommerce, business, marketing, and creative

operations. Eon Editions, LLC publishes fine art and literary materials online through ibooks,

Amazon, and Barnes+Noble, and through proprietary ecommerce site, www.eoneditions.com.

Succesfully launched ecommerce entity allowing sales for over eight hundred distinct sales

codes, integrated with legal, shipping, and payment requirements. Developed promotional

campaigns with SEO, banner buys, ebrochure, and traditional direct.

2010 2011, Managing Director of Publications

Center for Civic Education, Woodland Hills, CA

As Managing Director, provided complete directorial and managerial oversight of the design,

marketing, and publications programs of the Center. Created the publications master plan, budgetary

and resource requirements, timelines, tracking, analysis, policy and quality compliance, and

contracting. Collaborated closely with stakeholders including executive, grant program, and

editorial directors to identify, strategize, develop, market, and distribute defined projects within

the master plan. Responsibilities as Creative Director and Marketing Director continued and are

described further below. Identified areas of expertise include:

As part of executive management team,

• Knowledge and Change Management

researched and consolidated abstract concepts and mission-critical goals, synthesizing

three-year strategic plans. Collected and analyzed business patterns and trends,

developed process changes and milestones for publishing, design, and marketing

plans aligned with priority and revenue targets.

Staff Planning and Management Recruited, hired, and managed internal and out-

•

sourced staff, with four direct reports, four indirect reports, and multiple contract out-

sourcers and vendors. Provided leadership in a collaborative work environment

achieving common goals, maintaining commitment levels, and encouraging safe and

professional working environment. Fostered individual growth with a focus on training

and development in conjunction with human resources.

Operations and Project Management D irected and managed allocation of time,

•

material, and technical resources within defineable cost centers. Established goals,

timelines, criteric outlines, and cost strands for implementation, while adhering to highest-

quality professional and ethical standards and practice.

Fiscal Compliance Provided fiscal oversight, management, documentation, through-

•

out creative and marketing process to include federally-compliant bidding, negotiation,

contracting, purchasing, tracking, review, and payment approval. In identified areas of

business process, provided analytics, reporting, and forecasting on collected data and

cost centers.

Relationship Building Multiple internal department and external entity collaborations

•

each with unique domestic and international missions to include successful planning,

events, network expansions, publications, support materials, and promotions.

Developed, calendared, and managed the marketing of

• Demographic Conversion

programs and materials in collaboration with executive and program directors. Included

demographic target identification and specification, distribution channels, and media

formats. Contracted with external vendors in support of promotion and marketing functions.

Created synchronized marketing campaigns across multiple

• Campaign Synthesis

media for product and promotional releases, distributed through network partners,

organizations, associations, and educational institutions.

Creative Expertise Creative principal on complex, extensive, or time-sensitive projects

•

beyond the immediate experience or scope of my support staff including textbook,

internet, and marketing projects of a complex nature.

Created, systematized, and managed the information technology

• IT Management

workflows and platforms; hardware, software, and digital technology for publishing

department including specification, purchasing, installing, optimizing, and archiving.

Digital Asset Management Created and managed the 16 terabyte digital content asset

•

and archive library, and codification schemas for its optimization. Achieved lossless

asset preservation and downtime.

Created and managed the departments policies

• Policy and Business Standards

regarding design and business processes, quality control procedures, and specifications

relating to all creative and technical internet and print workflows.

Fulfillment Management Created and managed the inventory control system including

•

reporting, confirmation, tracking, and analysis on monthly and crucial basis for over

200 entities. Collaborated with accounting department to conform product sales and

inventory.

HIGHLIGHTS

Strategized and created systematic rebranding of Center programs and publications

•

over eight year period. Developed twenty-five unique branding and packaging systems,

creating corporate and program value through increased public awareness and

investment.

Branded, revised, and redesigned flagship curricula and textbooks. In a decade span,

•

revised over twenty-five textbook publications with ancillary materials, in five product

laterals and four verticals; primary, elementary, middle, and high school levels. These

served a network of 1.2 million students, 80,000 teachers, and 535 state and con-

gressional district coordinators, distributing over 800,000 textbooks per annum.

Championed the creation of ebook publications and support for center curricular

•

offerings architected sitemaps, interface flows and composites,optimization for

internet distribution (SEO, OSS). Researched, identified, and contracted with appro-

priate ebook distribution channels. Provided leadership for ematerials development

teams.

Collaborated in congressional lobbying efforts representing programmatic activities

•

with materials in House and Senate forums, resulting in expansion of funded program

support through Department of Education.

Devised novel process color solutions, leveraging cogent economical printing tech-

•

nologies across textbook publication catalog, maximizing product profile and quality,

while minimizing capital outlays. Resulted in domestically competitive product at a

50% cost reduction.

Provided leadership to internal and external creative teams, project managing over

•

2300 logged projects during tenure; all meeting scheduled requirements.

Maintained a 0.0% print error liability rate throughout tenure. This high mark of quality

•

allowed expenditure reductions to be repurposed to further corporate missions

2010 2011, Acting Marketing Director (dual appointment)

Center for Civic Education, Woodland Hills, CA

As a dual appointment, in addditional to creative direction, developed, calendared, and managed

the marketing of programs and materials in collaboration with executive and program directors.

Included demographic target identification and specification, distribution channels, and media

formats. Contracted with external vendors in support of promotion and marketing functions.

Created synchronized marketing campaigns across multiple media for product and promotional

releases, distributed through network partners, organizations, associations, and educational

institutions.

2002 2011, Creative Director

Center for Civic Education, Calabasas, CA

Creative management and direction for all Center publications and visual intitative. Project

management included internet, multimedia, video, and print product forms of text- books and

supplementary curricular materials; user experience and architecture for internet sites and

distribution portals; identity systems; environmental signage systems; program marketing systems

including brochures, conference handbooks, presentation packages, newsletters, onesheets,

awards; board reports, annual reports, and research summaries; and internal and external

promotional campaigns which included direct mail, print advertising, internet and email marketing;

and pre- and post-promotional informatics and analyses.

1992 2006, Graduate Academics Faculty

Art Center College of Design, Pasadena, CA

Instructive facilitation of exhibition graphics, collateral, digital, and print material for graduate level

fine art students. Advised on aestetic, technical, and production specifications as well as external

contracting for final thesis exhibitions. Well over a hundred exhibitions were successfuly shown.

1999 2001, Founder/CEO

FreightPoint.com, Pasadena, CA

Conceptualized and created startup B2B information solution for the intermodal freight industry.

Structured business processes, internet site architecture, branding development, and beta concepts

for logistic marketplace ASP. Developed high-level management team, business architecture

and phasing, identified industry client base and demographies, outsourced technology pools

and methodologies, and pursued venture capital and funding interests.

1991 2002, President/Creative Principal

Stritzel Design Group, Pasadena, CA

Boutique agency providing comprehensive design, branding, strategy, and project development

for diverse client base including Art Center College of Design, Tom Jones Enterprises, Virgin

Records, EMI, Hotel Sofitel, and the Offices of the French Cultural Service. Award-winning

design solutions for both middle-tier and high-tier clients.

1998 2001, Senior Creative Consultant

Big Concepts, Inc, Pasadena, CA

Senior level art direction and design for clients in music, product, and entertainment industry in-

cluding Target/EMI Records, Universal Music, Capitol/EMI Special Markets, Virgin Records, and

Harley Davidson.

1995 1997, Cofounder/Creative Director

CBS Studio Magazine, Hollywood, CA

Conceptualized, developed, and sold, short-format magazine promoting CBS Studios "Welcome

Home" Season advertising campaign. Corporate sell and project management including creative

direction, corporate interface, client/vendor interactions, advertising sales, printing, and distribution.

1994 1998, Senior Art Director Consultant

Robert Meyer Studio, Pasadena, CA

Diverse creative projects servicing clients in the restaurant, medical surgical, technology, and

corporate sectors including Gemstar International (TV Guide), Canon, and Hewlett Packard.

Variety of branding, internet, print, environmental, and marketing projects.

1993 1994, Senior Design Consultant

Tracy Veal Design, Los Angeles, CA

Creative servicing for music and merchandising accounts for Capitol and EMI Records.

Packages included primary design, layout, color correction, photoshop enhancement, production

mechanicals, and trafficking under creative principal.

1985 1993, Senior Staff Research Associate IV

UC Irvine Medical Center, Orange, CA

Primary research into the neuronal organization of the somatosensory system of the brain with

Dr. Michael B. Pritz. One of the early laboratories to utilize videometric capture of fluorescence

labelled cell features. Managed laboratory facilities, technicians, logistics, protocols, copublished

peer reviewed research.

PROFESSIONAL AWARDS

2007 Carl Bertelsmann Prize Shortlist, Project Citizen Program

2006 Graphis Gold Award, Identity Program

2006 Graphis Gold Award, Identity Program

2004 Benjamin Franklin Silver Award, Best Textbook

1997 Print Magazine Award for Design Excellence, Exhibition

1996 Print Magazine Award for Design Excellence, Poster

1995 Print Magazine Award for Design Excellence, Invitation

ADDITIONAL MANAGEMENT COURSEWORK

Grant Management: Training and Resources

Grant Management: Contracting for Granting Agencies

Grant Management: Fiscal Compliance for Granting Agencies

Human Resource Management: Sexual Harassment in the Workplace

Human Resource Management: Performance Evaluations

Human Resource Management: Safety in the Workplace

EDUCATION

1992 MFA, ArtCenter College of Design, Pasadena, CA

1990 BFA, ArtCenter College of Design, Pasadena, CA

1982 Sociology, Saddleback Community College, Irvine, CA

1978 Graduate studies, University of California, Irvine, Irvine, CA

1978 BS, University of California, Irvine, Irvine, CA

1976 AA, San Joaquin Delta College, Stockton, CA

HONORS / ACCEPTANCES

Graduate Honors, Cum Laude, ArtCenter College of Design

Graduate Fellowship, ArtCenter College of Design (Four)

Graduate Honors, ArtCenter College of Design

Undergraduate Scholarship, ArtCenter College of Design (Three)

Doctoral Fellowship, Dept. of Anatomy, Univ. of Pennsylvania (declined)

UCI Career Development Award

Graduate Honors, Cum Laude, UC Irvine

Graduate Honors, Cum Laude, San Joaquin Delta College

College Entrance Exception granted at age 15

Ronald Reagan Governor’s Scholar, Valedictorian

PORTFOLIO PROJECTS: INTERFACE, WEB, EBOOKS, ECOMMERCE LINKS

We the People: The Citizen and The Constitution Curriculum Site:

http://www.civiced.org/wtpcompanion/hs/index2009.php?menu=menu&&lesson=1&&detail=purpose

Native American Inititative School Violence Prevention Program

http://www.nativeamericaninitiative.org/ojibwe/?page_id=8

Abraham Lincoln Bicentennial Commission Citizenship

http://www.civiced.org/index.php?page=lesson_lincoln_1

Center for Civic Education Ebook Initiative

http://www.civiced.org/calbooks/application/index.php?page=samples

Eon Editions, LLC Print Art Sales Site

http://www.eoneditions.com

ADDITIONAL PORTFOLIOS FOR PRINT, WEB, IDENTITY, BRANDING, AND PUBLICATIONS

Available as pdfs upon request.

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