Sales Manager

Daniel R. Emmerich *** Central Avenue ( Madison, NJ 07940 ( (973) 514-

**** ( *********@*********.***

Professional Profile

. Assertive, results-driven professional with extensive hands-on experience

with new product planning, identifying, developing and managing through

market research, trusted industry connections, international sourcing,

interfacing with key resources through domestic and international trade

shows, and Asian manufacturers. Extensive background also includes areas

of expertise in vendor relationships, new product strategy and

development functions, P&L responsibility, budget preparation, and team

facilitation/motivation.

Leadership and Management

. I strongly believe in teaching and mentoring associates working with, and

for me. It gives me great pride to be able to delegate projects to

associates and have the confidence that they will be completed on time,

rather than micro managing. I always encourage people to ask me questions

when they are unsure; as I will if I don't have the answer. The sign of a

good manager is not how great he/she is but how great the people working

for them are and always giving them the credit for their accomplishments;

in addition to constructive critiquing in private when needed.

. Created and led a Product Development/Management Division introducing

wireless input devices, multimedia, connectivity, power protection and

networking categories with a staff of 11, including graphic designers,

support and an international office with projected annual sales over

$100M.

. Participated and contributed in meetings regarding licensed product

contract negotiations, and defined which products would fit into the

different licensing projects.

. Held regular meetings with internal sales and manufacturer's

representatives for market trends, product updates and account

recommendations.

. Worked with the sales team to develop pricing strategies, promotional

programs, and fulfillment methods to maximize sales. Sales increased from

$22M to $54M in less than 4 years with projected sales over $100M.

Promotional programs were tailored for each retailer based on their

margin requirements as well as developing non-conflicting assortments for

the big retailers.

. Held regular meetings with customer and technical support to make sure

they were always up to date on technology, products and possible issues.

. Sourced Asian manufacturers and negotiated all product-related (tooling,

sensors, finishes) costs, including those for materials and packaging.

. Developed strong relationships with OEM and ODM Asian factories; such as,

Powertech, Chicony, Primax and Good Way; based on honesty and trust.

. Provided strong leadership and training for a team of 5 product managers,

2 product support people, 2 graphic designers for developing packaging

and our Asian operations office in Taipei.

. Credited as a key contributor to the development of Licensed OEM/ODM IBM,

Compaq, HP keyboards, mice and other computer related accessories, Micro

Innovations branded OEM computer related accessories and private label

products and programs for distribution to mail order companies (Systemax,

Tiger Direct) consumer electronics companies (Best Buy, PC Richards)

office super stores (Staples, CompUSA, Office Max), and mass merchant

stores (Wal-Mart).

Product Development

. Developed new products in multiple categories (input devices,

connectivity, multimedia, power protection, cellular) for licensed (IBM,

Compaq, HP, Duracell and Apple), brands and private label products for

distribution to Consumer Electronic Stores, Mass Merchants, Wholesale

Clubs, Office Super Stores, Distribution and Mail Order; such as,

CompUSA, Tiger Direct, Best Buy, Costco, Staples and D & H Distributing.

. Introduced in 2003, the first mobile RF optical mouse, very small size

with an on/off switch to conserve battery life.

. Developed a keyboard with large bold fonts on existing size key caps

making them easier to see. The keyboard footprint remained the standard

size instead of having the footprint increased taking up more desk space.

. Extensive knowledge in Consumer Electronics, Computer, Cellular and

Gaming Accessories, B2B Furniture, Recordable Media, Home Networking,

Data Communications and Home Audio/Video.

. Sourced Asian manufacturers and negotiated all product-related costs,

including those for materials and packaging, in addition to having

extended stays in Taiwan and China to monitor and finish both product and

packaging projects to maintain quick lead times.

. Worked with factory engineers to modify existing products and

brainstorming for new products.

. Monitoring product quality and restricting factories for making any

changes on existing products without 120 day notification and approval.

. Determining product obsolescence based on technology, market trends and

sales.

. Attended Industry Trade Shows; CES, Computex, Taitronics, CEBIT, Hong

Kong Electronics, Asian Sources and Global sourcing, throughout the world

to look for new technology products, source new suppliers and maintain

contact with existing suppliers, Powertech, Good Way, Areson and

Skylight.

. Developed and added new technology categories in connectivity, digital

imaging, multimedia, and power protection, resulting in expanded retailor

shelf space and sales from $22M to projected $100M.

. Developed new innovative products in the Recordable Media category; for

example, solid color CDs, DVDs and higher capacity CDs.

. Maintained a library of product documentation, including specification

sheets, sales sheets, exclusivity contracts, certifications and any

documents related to licensing and safety.

Sales and Marketing

. Developed new packaging concepts with openings so the consumer can see

and touch the product, using icons and simple charts depicting

functionality and compatibilities with less text to crowd the box making

the packaging easier for the consumer to understand when glanced at or

picked up and read. Packaging size was reduced to increase quantities on

the shelf. This resulted in new products being added and sales being

increased.

. Created and registered trademarks for specific products.

. Traveled with sales to help introduce and demonstrate for new product

launches, and when necessary field technical questions. when a new

technology was introduced, such as Power line networking, I would

demonstrate how to connect devices or explaining the difference between

laser and optical sensors in mice or the difference in wireless devices

that can be connected to computers or mobile phones. These are just a few

examples of either demonstrations to help the buyer understand why a new

product would be important or how much easier it will work than its

predecessor; such as 27 MHz to 2.4 GHz for connection issues.

. Created sales and data sheets with product and packaging images with

product and packaging specifications.

. Shopping the competition in the stores and on line.

Global and National Experience

. Traveled extensively throughout Taiwan working with factories on

projects, corporate meetings, as well as attending the Computex and

Taitronics trade shows annually.

. Traveled to China including Hong Kong, Shenzhen and much of Dongguan

meeting with assorted factories to monitor existing projects, discuss

product specifications and new technologies and trends for future

introductions. In addition, attended the two Electronics Shows in Hong

Kong, as well as the Global Sourcing Fair in Guangzhou held bi-annually.

. Stayed in Shenzhen to work with my Graphic Design House to create and

finalize new packaging concepts.

. Traveled to Hannover Germany for the CEBIT Trade Show.

. Attended the annual CES (Consumer Electronics Show) every January to meet

with suppliers and look at the competition.

Education

. Central Missouri State Teachers College (now Central Missouri State

University) BA Psychology

Professional Experience

TechProduct Development & Sourcing Consultants - Madison,

NJ 2009 to Present

Private consumer electronics consulting company specializing in product

assortments, sourcing and training

Director/Owner http://www.techproductsourcing.com

. Recommends categories and products based on assortment gaps and trends.

. Advises on sourcing, types of packaging and sales training.

Micro Innovations - Edison, NJ 2008 to 2009

Provider of branded computer accessories to consumer electronics stores,

office super stores, mail order, mass discounters, Distribution, 2nd and

3rd tier stores.

Director of Product Development

. Developed an entirely new assortment of computer accessories including

keyboards/ mice/ combos, multimedia, webcams, USB, power protection and

networking to replace old assortment.

. Developed a new packaging concept and design making it consumer friendly.

. Traveled to China to monitor projects

TechProduct Development & Sourcing Consultants - Madison, NJ

2005 to 2008

Private consumer electronics consulting company specializing in product

assortments, sourcing and training

Director/Owner http://www.techproductsourcing.com

. Recommends categories and products based on assortment gaps and trends.

. Advises on sourcing, types of packaging and sales training.

Micro Innovations - Edison, NJ

2001 to 2005

Provider of branded computer accessories to consumer electronics stores,

office super stores, mail order, mass discounters, distribution, 2nd and

3rd tier stores.

Began as Product Development Manager, in 2002 Promoted to Director of

Product Development

. Managed and mentored a staff of 5 product managers, 2 technical support,

and graphic design company in Chicago and the Asian Operations office in

Taipei with a staff of 2.

. Held regular meetings with sales to brainstorm on consumer needs to

develop new products and phase out the obsolete.

. Worked on licensing projects with IBM, Compaq and HP to develop

assortments and packaging.

. Developed new Micro Innovations packaging.

. Traveled to China to meet with suppliers, factory audits, to monitor

projects, help develop new products and improve existing products.

. Expanded category assortment from mice and keyboards to Multimedia,

connectivity, digital imaging, wireless.

PNY Technologies - Parsippany,

NJ

.2000 to 2001

Provider of branded and private label memory and recordable media products

to office super stores, mail order and consumer electronic stores

Director of Product Development

. Developed new innovative products (CDs, DVDs) for the recordable media

business unit.

. Traveled to Taiwan to meet with suppliers.

Worldspy - White Plains,

NY

1999 to 2000

ecommerce

Merchandise Manager

. Developed exclusivity agreement with distribution for fulfillment.

. Developed agreement for authorization to sell Compaq computers.

Hayes Micro Computers - Gaithersburg, MD & Madison,

NJ 1998 to 1999

Supplier of Remote Access Servers and Modems

National Account Manager

. Visited and sold to corporate accounts.

Global Computer Supplies - Port Washington,

NY 1990 to 1998

B2B Mail Order Computer Supplies Catalog

Product Manager

. Responsible for $100M in sales.

. Responsible for all B2B furniture, Data Communications, Power Protection,

Computer Accessories.

Rickel Home Centers - South Plainfield,

NJ 1985 to

1990

Product Manager

. Responsible for RTA furniture

Gimbel's Department Stores - Manhattan,

NY 1980 to 1985

Senior Buyer

. Responsible for Country Furniture, Sofabeds, Casegoods and Recliners.

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