Sales Manager

Christine Liu

**** ********* *** ***#* Los Angeles, CA 90025 / Cell: +310-***-**** /

Email: ***************@*****.***

Work Experience

LVMH Perfume Cosmetics-Benefit

Taipei, Taiwan

Travel Retail Manager

04/2012-09/2012

< Budgeting: Developing quarterly and annual budgets, controlling cost to

optimize departmental profit.

< Digital Marketing: Working with Brand Manager and HQ to develop and

execute marketing strategies, including social media marketing (Facebook

fan page optimization) and affiliate marketing (third party website).

< Vendor Management: Cooperating with vendors on counter installation,

staff recruitment, and implementation of regional branding and

promotional activities.

< Category Management: Coordinating with HQ on inventory management and

marketing operation, including category management, assortment

optimization, and retail store front management.

< Business Development: Planning demand on "Travel set" for the market in

Taiwan and increasing sales by 12% of the newly opened stores in the

first three months.

Cartier

Taipei, Taiwan

CRM Executive

03/2010-05/2011

< CRM Marketing: Designing and coordinating marketing campaign with

Marketing/PR to ensure the projects are completed on schedule. The

campaigns included the email marketing and the catalogue marketing,

resulting in 8% growth on customer base.

< Target Marketing: Customizing marketing program to target customer

demographic background in order to optimize business revenue. By tracking

those buyers who made purchases within 2 years and aged 25-35, we brought

more customers to our store event and increased customer sell-through

rate by 65%.

< Customer Engagement: Identifying customer inquiries and complaints in

order to increase customer satisfaction, engagement, and brand loyalty

through listening sympathetically, providing solutions to solve

customer's issue, reaching agreement, and monitoring the retail team on

follow-up action.

< Event Planning: Planning and executing fashion shows and in-store

promotional events. Tracking customers' buying history, estimating their

value by the annual expenditure, the single largest expenditure amount,

and buying frequency to determine and finalize the customer list.

Cooperating with store managers to achieve nearly 80% customer attendance

rate and 25 % growth in business revenue from the biggest annual Fine

Jewelry show.

Hermes

Taipei, Taiwan

Sales Associate?

01/2009-03/2010

< Business Development: Optimizing current customer performance by

stimulating customer recurring purchase and maintaining customer

relationship. Also exploring potential customer by improving voice of

customer and creating event marketing. Achieving $ 1,200000 annual

business revenue as personal sales performance, ranked top 5 in region.

< Category Management: Conducting business analysis on sales performance

and inventory control on retailer level. Preparing sales/stock analysis

report to forecast future business performance, planning and prioritizing

merchandise, and reporting to the store manager to develop sales

strategies, better understand historical sales, and help forecasting

future results.

< CRM: Applying the understanding of market environment/competitor to

establish customer loyalty and resulting in 30% increase on customer

base.

Hearts on Fire?

Taipei, Taiwan

Sales Associate?

01/2008-01/2009

< Business Development: Improving customers' willingness to buy by

recommending customer-tailored products and matching their preference.

(Increasing 18%, totally $300,000, in business revenue.)

The Montreux Hotel?

Gen ve, Switzerland

Front Desk receptionist (internship)?

01/2004-09/2005

Educational Background

GIA. Gemological Institute of America

Carlsbad, CA

G.G/A.J.A/G.J Certificate?

02/2006-08/2007

Swiss Management University

Leysin, Switzerland Bachelor of Art

09/2001-01/2004

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