Sales Marketing

Qualification Summary

OVER ** YEARS EXPERIENCE IN GLOBAL MARKETING WITH SOFTWARE AND HARDWARE

PRODUCTS IN HIGH-TECH, B2B, CONSUMER, SMARTGRID, AND RETAIL MARKETS AND 5

YEARS EXPERIENCE IN PROPOSAL MANAGEMENT AND DEVELOPMENT. EXPERIENCE

INCLUDES:

. Software products for Linux, Unix, and Windows platform applications.

. Planning, creating, managing, executing and measuring high-impact

proposal and marketing programs

. Working closely with the product marketing, regional marcom, direct

sales, channel partners, OEM partners, and external agencies.

. Extensive background in all areas of marketing including

communications and promotion planning, writing, proposal development,

market research, branding and messaging strategies, web marketing,

search engine optimization, PR/AR, and advertising, agency selection

and management.

Skill Summary

. PROVEN PLANNING, ORGANIZATIONAL AND MULTI-TASK PROJECT MANAGEMENT SKILLS

. Knowledge of tools, techniques and applications to implement marketing

strategies

. Ability to work well under pressure and meet deadlines with a quality

product

. Demonstrated business maturity and professionalism

. Demonstrated ability to leverage sales automation tools for communication

. Effective fiscal management

. Understanding of working within corporate structure for approval

processes

. Extremely proactive with a strong bias for action

. Strong written and verbal communication skills

. Extensive knowledge of corporate and product messaging, PR/AR relations

and tools, social media and presentation theory

. Extensive background in social media strategy, planning, and

implementation

Experience

ELSTER SOLUTIONS LLC. SENIOR MARKETING AND PROPOSAL ANALYST NOV. 2007 TO

NOV. 2012

Strategic proposal development for both unrequested and responses to

Request for Proposals (RFPs), Requests for Information (RFIs) and Request

for Quotations (RFQ). Proposals included Automated Metering Infrastructure

solutions for Investor Owned Utilities, municipalities, and Coops in the

electric, water and gas markets.

. Organized teams for each RFP response including sales, strategic

marketing, product marketing and product management

. Worked with the response team to define a strategic direction for reach

response.

. Worked with partner companies in the development of responses

. Provided detailed pricing to develop a full cost model (FCM) and

initiated senior management approvals

Marketing and Communications Consulting Apr. 2002 to Nov. 2004 & April 2005

to Present

Consulting on marketing and communications planning, product marketing,

marketing and communications training, marketing writing, and technical

documentation design and writing. Clients include: Alcatel, Mindready,

Productivity Point, CipherOptics, Measurements Inc., NewSight Corp.

(formerly Opticality Corp.)

. Directed marketing communication strategies in advertising, promotion,

and public relations, as well as coordinated the development of marketing

collateral for sales

. Implement press briefing tools including message maps to ensure

consistent messaging for all executives and staff that spoke with the

media and analysts

. Located speaking opportunities for senior executives and prepared

speech/content along with presentations for each speaking engagement.

. Rehearsed senior executives on for all speaking engagements including

industry events and press/analyst tours

. Planned Road Show in 6 major US cities to coincide with the launch of the

new communications system to target both large and medium sized

communications carriers

. Lead product naming and branding effort for new automotive electronic

module test system

. Designed and implemented a strategy to increase web site attendance by

more than 1/3 for an ATE systems client

. Developed strategic plan to increase market awareness, generate leads,

and subsequently increase revenue

. Planned and developed sales collateral including brochures, data sheets,

and poster handout for both the existing products and new product launch

. Developed plan for updating both external internet site and internal

intranet site to make searching for up to date product information easier

Opticality Corporation (formerly X3D) Nov. 2004 to Apr. 2005

World-leading 3D technology start-up company focused on developing,

marketing and licensing autostereoscopic technology (glasses free 3D) in

the advertising, computer and television industries. Products include 3D

displays, media player software, and 3D content plug-ins for 3D content

creation software. (Funding cut)

Director of Corporate Marketing

Planned and implemented strategic and tactical corporate marketing and

communications for roll out of new product lines for dynamic digital

signage, consumer workstation and professional workstations. Position

terminated due to funding cuts. Continued as a consultant to launch 3D

screens into the consumer and professional workstations market.

. Formulate, direct and coordinate marketing activities and policies to

promote products and services

. Develop brand planning strategy and process

. Identify new product opportunities and developed plans for new product

development and introduction

. Initiate market research and market intelligence processes to identify

potential markets, analyzing business developments and monitoring market

trends

. Planned and implemented lead generation campaign for launch of products

into the professional PC market.

. Implement sales tool kits for each vertical market to aid both direct

sales and resellers in the selling process

. Implement press briefing tools to ensure consistent messaging for all

executives and staff that spoke with the media and analysts

. Coordinate and participate in promotional activities and trade shows,

working with developers, advertisers, and production managers to market

products and services

. Located and arranged speaking opportunities for CEO and other senior

executives

. Arranged interviews with BBC, Forbes, MSNBC Business Week., Beverage

World, Forrester Research, and Yankee Group

. Rehearsed all staff that may speak in front of press or analysts (at

official press and analyst briefings and impromptu meetings at other

industry events) on product messaging and frequently asked questions

(FAQs).

Acterna (formerly Wavetek Wandel Goltermann and Wandel & Goltermann)

Sep. 1989 to Apr. 2002

Manufacturer of measurement and test equipment that produces both hardware

and software products for communications networks.

Data/IP Marketing Segment Leader and Marketing Communications Program

Manager

ATE Products Marketing Program Manager

Researched, designed, implemented, managed, and executed all aspects of

product marketing, outbound communications, and promotions. Products

include combined hardware and software data network analyzer products,

software only analyzer products, and PC and UNIX based systems.

. Designed complete marketing communications strategies for introduction of

new products grow brands, introduction of new features on existing

products, and sustaining cash cow and end-of-life products

. Tracked, monitored web site performance and make the necessary changes to

maximize the user experience

. Organized and implemented product rollout to direct sales, channel

partners, and OEM partners

. Monitored media activity on competitors and recommended changes to the

strategic marketing and communications plan to maintain a competitive

edge

. Developed and implemented lead generation program using special events

and technical seminars

. Planned and developed marketing materials including product collateral,

web site copy, tradeshow displays, software packaging, sales support, and

PR materials

. Designed and edited sales newsletter to keep sales apprised of new sales

tools, new products, product enhancements and success stories

. Managed cross-functional teams including product marketing, press

relations, advertising, events, web marketing, regional marketing, and

outside agencies and designers in the design and implementation of

different aspects of the communications plan

. Defined and created key messaging for marketing programs including market-

specific value propositions and customer benefits

. Located speaking opportunities for CEO and VP of North American Sales

and prepared content/speech and presentations for each speaking

engagement.

. Fostered group of Subject Matter experts for PR and AR in key global

markets

. Worked with regional marcom organizations to develop regionally

significant product communications plans and to ensure consistent

messaging and execution of communications initiatives

. Developed relationships with key industry editors and analysts including

planning and developing magazine articles, editor and analyst tours, and

press releases

Education

NORTH CAROLINA STATE UNIVERSITY, RALEIGH, NC 1989 - 1999

Bachelor of Science Business Management with Concentration in Marketing

. Graduated Dec. 15, 1999 Magna Cum Laude 3.63/4.0 grade point average

overall and 3.89/4.0 in Business.

. Member of Sigma Beta Delta National Honor Society in Business Management

and Administration.

. Business Management Class projects include: Carolina Hurricanes Hockey

Marketing Research Project, Coca Cola Situation Analysis Project, and

Planet Smoothie Media Plan

East Carolina State University, Greenville, NC 2012 - 2014

Masters of Business Administration

. In process.

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