Communications

Location:

New York, NY

Posted:

October 01, 2012

Contact this candidate

Resume:

Alexander Tuller

Bio

Alexander J. Tuller

*** * *** ** #** ~ New York, NY 10009

*********.******@*****.*** ~ 908-***-**** ~ alexandertuller.com

Business and Communications Experience

ML Rogers New York, NY June 2010-PresentAdvertising Account Executive

Liaison between client and agency for the Blistex and Scotts Miracle-Gro accounts,

representing a broad portfolio of brands including Turf Builder, Miracle-Gro and Roundup

Coordinated TV, radio, digital, print & OOH campaigns from briefing to execution

Developed proficiency in intra-agency project management protocols

Excelled in fast-paced team environment through close work with agency management and

account management team, producers, accounting group, print studio, talent and business

managers, vendors and agency partners

Managed over ten budget trackers for different Scotts Miracle-Gro brands and their

respective brand managers

Small agency environment allowed for highly elastic account management role, including

all traditional account executive responsibilities, as well as an exposure to strategic

development and multiple types of research, full responsibility for all media &

trafficking implementation, direct contact with vendors and agency partners, opportunity

to work with management through all stages of business development cycle, and opportunity

for singular accountability on smaller projects and clients

Recipient of ML Rogers Proactive Employee of the Year award for work in lawn & edible

gardening categories

Ruder Finn New York, NY June 2008-January 2010Public Relations Assistant Account Executive, Healthcare Practice

Honed a client-needs-first mentality as a member of the Novartis Vaccines and Oncology

teams; refined organizational skills and ability to adapt to changing client needs in a

high-pressure, team-focused environment

Responsibilities included materials development/editing, research, planning and

implementation, results reporting, media monitoring

Pubic Relations Executive Trainee

A highly competitive, Princeton Review-ranked top internship for college graduates, which

provided an educational context and group dynamic to help learn about the media

environment, agency etiquette and the role of public relations in larger brand marketing

campaigns

Featured weekly classes and a full curriculum: PR Best Practices, Media Training, Results

Reporting, Editing and AP Format, RMTs/SMTs, Distribution Services, Finance & PR, Media

Monitoring, Business Etiquette, Media Lists

Steel Media New York, NY June-August 2007Media Sales Intern

Conducted and created guerrilla marketing and viral marketing campaigns at an online

banner-ad business; sent, updated, personalized and created media kits and templates;

supported sales staff

Verizon Wireless Bridgewater, NJ May-August 2005Retail Sales Associate

Assisted sales transactions, managed inventory, and responded to customer inquiries and

complaints

Learned persuasive sales techniques and operations, as well as the company s IT systems

Psychology and Economics Education

Bucknell University Lewisburg, PA 2004-2008

Bachelor of Arts in Psychology

GPA 3.42, Minor in Economics

Select business and marketing courses include Consumer Behavior, Principles of Marketing,

Social Psychology

Community Activities, Leadership & Entrepreneurship 2006-2010

NY Cares Volunteer, Create and coordinate teams for annual Spring and Fall community

activity events

MyApokalips, www.myapokalips.com, Co-created comedy website, 1 mil+ absolute unique

visitors all time

Ethics Officer, Executive Officer, Phi Kappa Psi Fraternity, Responsible for civility and

respect in the house

Northern Ireland, Nicaragua, Miami, New Orleans Team Alumni, Community service events