Philosophy

Curriculum Vitae

Brian Thomas Parker

Last Revised: February 2012

General Information

University address: College of Communication & Information

UNIVERSITY CENTER - BLDGC3100

Florida State University

Tallahassee, Florida 32306-2664

E-mail address: *******@***.***

Professional Preparation

2005 Doctor of Philosophy, University Of Florida. Major: Communication.

2000 Master of Arts, University Of Florida. Major: Communication.

1994 Bachelor of Science, University Of Florida. Major: Psychology.

Professional Experience

2010presentAssistant Professor, Communication, Florida State University

.

20052010Assistant Professor, School of Journalism & Mass Communication, Florida

International University.

20012005Graduate Instructor, College of Journalism & Communications, University of

Florida

.

20022004Research Analyst, Office of the Vice President Gail Baker, University of

Florida

.

2000

Adjunct Instructor, College of Journalism & Communications, University of

Florida

.

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Fellowship(s)

Lowenstein Fellowship (2003 2005).

University of Florida.

Honors, Awards, and Prizes

Merit Award, School of Journalism and Mass Communication, FIU (2009).

Current Membership in Professional Organizations

American Academy of Advertising

Association for Education in Journalism & Mass Communication

Teaching

Courses Taught

Media Planning (ADV4300)

Advertising Research (ADV4500)

Media Consumer Behavior (Graduate) (ADV5503)

Account Planning (Graduate)

Resaerch Methods (Graduate)

Elements of Advertising

Communication Research Strategy

Theories of Mass Communication (Graduate)

Advanced Public Relations Seminar (Graduate)

Brand Communication Strategy (Graduate)

Advertising Campaign Strategy

Master's Committee Member

Chen, Yen-Chun, student.

Chong, Danielle, student.

Leslie, Neleen Shandele, student.

Schwartz, Arthur Victor, student.

Tsai, Shang-Chen, student.

Walker, Briana Arnika, student.

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Research and Original Creative Work

Program of Research and/or Focus of Original Creative Work

Principal research areas are consumer behavior theory, brand image, and advertising

effects, with

a present focus on socially responsible communication, particularly environmental-based

communication. Additional research includes the application of consumer behavior theory

toward

the study of political elections.

Publications

Refereed Journal Articles

Refereed Conference Presentations

Refereed Proceedings

Public Relations Society of America Professional Development Series, Kovens

Conference Center, Miami, FL: PRSA. (National)

Invited Lectures

For invited lectures, 100.0% were local in scope.

Parker, B. T. (2006). Applying Integrated Marketing Communication Strategy. Lecture

delivered

at Broward Education Communication Network, BEACON TV (WBEC-TV/DT), Fort

Lauderdale, FL. (Local)

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Contracts and Grants

Contracts and Grants Funded

Parker, B. T. (May 2011 - Aug 2011). An examination of consumer perceptions and brand

trust

for environmentally oriented green brands. Funded by Council on Research & Creativity

(CRC), Florida State University. Total award $17,000.

Service

Service to Other Universities

Curriculum Committee, Florida International University, School of Journalism and Mass

Communication (2009 2010).

Undergraduate Admissions Committee, Florida International University, School of

Journalism

and Mass Communication (2009 2010).

Chair, Research Committee, Florida International University, School of Journalism and

Mass

Communication (2008 2010).

New Media Committee, Florida International University, School of Journalism and Mass

Communication (2008).

Faculty Search and Screen Committee, Florida International University, School of

Journalism

and Mass Communication (2006 2007).

Faculty Senate Honorary Degree & Awards Committee, Florida International University

(2005 2007).

Faculty Senate Graduate Council, Florida International University (2005 2007).

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