Writer, Editor, Communications Specialist

Carla Sandrin

** ********* *****, *********, **, Canada, M9A 2S7

Telephone: 416-***-**** Email: ********@******.***

WRITER/COMMUNICATIONS PROFESSIONAL

Results-driven Writer and Editor with a broad base of experience that

includes project management, marketing, relationship-building and

business administration. Proven ability to work with and lead teams,

conduct research, serve clients, solve problems, and take initiative.

PROFESSIONAL ACCOMPLISHMENTS

WRITING & COMMUNICATIONS

. Wrote and edited business articles, marketing packages, newsletters,

brochures, web content, and newspaper/magazine pieces for a wide range of

clients including PR firms, executive development businesses, and

management consultants.

. Wrote and published three novels: A Licit Affair, Uncorrupted, Katie's

Heart (contemporary adult fiction & children's fiction) Please see my

author page at amazon.com

. Edited books for Toronto authors including adult fiction, children's

fiction, memoir

. Created websites and blogs and assisted in developing marketing

strategies for clients.

. Published articles in the Globe & Mail and Financial Post

. Conducted extensive research for writing projects by interviewing

experts, sourcing relevant data, and investigating subject matter.

. Marketed writing projects by attending writing conferences, networking,

crafting proposals, and pitching to agents and publishers.

PROJECT LEADERSHIP

. Met with stakeholders to establish mission statements, define goals, and

determine strategies, which I implemented through digital and print

material.

. Coordinated projects including gathering of information and feedback,

working with printers, and organizing test markets to optimize efficient

and cost-effective marketing results.

. Collaborated with various groups in the non-profit and private industries

to raise funds and awareness for organizations such as "Out of the Cold"

and "Youth without Shelter."

. Organized tradeshows and special promotions in the import distribution

industry.

. Chaired committees, recruited volunteers, and facilitated events at our

local school and church.

MANAGEMENT

. Successfully cultivated supplier accounts and business relationships with

regular contact management, using a consultative approach.

. Monitored inventory controls, expedited international shipments.

. Oversaw supplier relations, customer relations, inventory control,

product launches, sales training and marketing campaigns, as manager of a

distribution business that supplied skin care products and equipment to

estheticians.

. Managed staff.

MARKETING

. Marketed writing projects through book launches, book clubs

presentations, networking.

. Analyzed product performance, established pricing and predicted sales

forecasts.

. Marketed products and presented through tradeshows in New York and

Toronto, successfully introducing and selling products to existing and

new clients.

. Delivered in-house presentations, and created customer newsletters and

brochures.

PUBLIC SPEAKING AND ORAL COMMUNICATION:

. Presented seminars and workshops in the community.

. Initiated and led ongoing spiritual education program at Humber Valley

United Church, Toronto

EMPLOYMENT HISTORY

Self-employed professional writer at Sandrin Communications. Website:

www.sandrincommunications.com

2006-current

Associate Manager-Kids in Motion Inc. - Toronto, Canada

1997-2000

An owner operated import-distributor of children's ride-on toys

Product Manager, Samaco Trading Inc. - Toronto, Canada

1992-1995

A privately owned giftware import-distribution company

Manager, Auchard Esthetics & Beauty Limited - Toronto

1987-1990

A privately owned import-distribution company serving estheticians across

Canada

Loans and Mortgages Officer, Toronto Dominion Bank - Toronto

1985-1987

EDUCATION & PROFESSIONAL DEVELOPMENT

Humber College - Humber School for Writers - Toronto, Ontario

2003-2004

Postgraduate Certificate in Creative Writing

University of Toronto - Toronto, Ontario

1990-1992

BA in English Literature

McGill University - Montreal, Quebec

1982-1985

Bachelor of Commerce, Major in Finance and International Business

University of Geneva - Geneva, Switzerland

1981-1982

French Language Certificate

Business Major, Marianopolis College - Montreal, Quebec

1979-1981

- Ryerson University - Writing for the Print Media 2010

- Completed Ivey Reconnect Program (2008)-marketing insights and career

renewal for professional women

- Microsoft Office Suite

- Intermediate written and oral French

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