TERI L. WESTOVER
*** ********* ****** - ******** ********** 92011
Telephone: 760-***-**** or 760-***-****
**********@**********.***
SUMMARY
Sales and Marketing professional with over 20 years experience. Proven track record of
generating new business by networking, prospecting and cold-calling. Ability to nurture and
develop existing client relationships. Goal-oriented, assertive and very well-organized. Polished
presentation skills. History of consistently achieving sales goal. Experience participating in and
coordinating Marketing initiatives and client events. Experience in the luxury, shelter and
design/decorating industries
Technical Skills: IBM PC, Macintosh, Excel, Windows, Social Media, CRM database, Corel
Draw, Quark Xpress, Scarborough, Market Metrics, Pegman, Word, PowerPoint, Freelance, and
database marketing.
Awards: Top Sales Person 2008 presented by CMC Publishing, Top 15 Sales Person
10 times presented by Orange County Register, Sales Person of the Month 2004 presented by
The Union Tribune Advertising Product Excellent 1997, Best Table Topics For Toastmaster 1997
presented by Phoenix Newspapers, Inc.
Professional and Charity Clubs – Rancho Santa Fe Rotary 2011 to 2/2012, The Country
Friends Board Member (Rancho Santa Fe) in Charge of Publicity 2011 to 2/2012.
PROFESSIONAL EXPERIENCE
LUXE (Sandow Media) San Diego, CA 11/12/12 - present
Sales Director
Integrated position selling both print and internet advertising to a very select group of luxury
home, design, architectural and building professionals. Participate in and coordinate Marketing
initiatives and client events. Nine new accounts in 90 days resulting in $81,000 of new revenue.
THEHOMEMAG Costa Mesa, CA 2/20/12-10/31/12
Sales Consultant
Build “big relationships” with clients in the home improvement industry in Carlsbad, Oceanside,
Vista, San Marcos and Escondido. Start and grow territory with $5,000 monthly revenue
increases. Grew territory from $3,000 to $21,000 monthly revenue.
MAINSTREET MEDIA Rancho Santa Fe, CA 2008- 2/19/2012
Senior Account Executive.
Develop customized approaches to achieving sales growth to upscale furniture, resorts, and retail
clients in Rancho Santa Fe, Del Mar, Solana Beach and La Jolla based on their individual needs.
Marketing programs may feature on-line sponsored columns for SEO growth, on-line web ads,
inserts, tourist magazines, and print newspaper campaigns.
ORANGE COUNTY REGISTER Santa Ana, CA 2003-2008
Senior Account Executive
Responsible for over 6 million dollars in sales annually through out Orange County including
Newport Beach, Laguna Beach, Irvine, Dana Point, San Juan Capistrano, Mission Viejo, and
Yorba Linda. Selling on-line video pre-rolls, banners, and print newspapers ads for legals, bridal
and mortuary categories. Achieved goal yearly.
THE SAN DIEGO UNION TRIBUNE San Diego, CA 1999-2003
Sales Representative San Diego, CA.
-Increased sales 27% -added new accounts
Sold and serviced a large variety of upscale retail accounts in on-line with SignOnSanDiego and
later with print advertising campaigns in Carmel Valley, Del Mar, UTC, and La Jolla territory.
THE KANSAS CITY STAR Kansas City, MO 1997-1999
Account Executive
Developed magazine and insert advertising campaigns with existing and new clients in upscale
Plaza area of Kansas City. Top sales person.
PHOENIX NEWSPAPERS, INC. Phoenix, AZ 1996-1997
Research Analyst, Marketing Department
Develop effective marketing/advertising sales strategies for advertising department using
research surveys, statistical analysis, marketing and communication skills. Meet with clients and
sales representative to present most effective use of multi-media products for optimum sales
results. Develop and assist in creation of grocery surveys for advertising department.
• Appointed acting Marketing Development Manager by supervisor to oversee advertising
sales staff of 130.
• Create and update Web sites for grocery, national travel, entertainment, business
opportunities and recruitment.
• Implement individual grocery focus groups to better serve grocery retailers’ needs.
• Developed qualitative survey for Macy’s on consumer perceptions.
EDUCATION
Bachelor of Science in Business Administration, Management/Marketing
Northern Arizona University, Flagstaff