Sales Representative

Eugene Pena

* **** **** *****

Sandwich, Ma. ****4

********@*****.***

EXPERIENCE

Elorac, Inc., Vernon Hills, Illinois

Pharmaceuticals Sales Representative 2010-Present

Dermatology Sales - Responsible for launching and developing market

penetration of Durasal and Virasal for the treatment of common and

plantar warts; Nicazel for the treatment of the inflammation

associated with acne vulgaris and rosacea, and Zithranol topical

treatment for psoriasis.

Podiatry Sales - Responsible for the launch and market penetration of

Durasal and Virasal for the treatment of plantar warts to the New

England Podiatry community.

Dusa Pharmaceuticals, Inc., Wilmington, Massachusetts 2006-2009

Pharmaceuticals Sales Representative

Dermatology Sales - Responsible for direct sales and inventory

management of Levulan Kerastick as well as responsibility for direct

sales of the Blu-U illuminator for the administration of photodynamic

therapy.

( Marketing - Responsible for promoting of photodynamic therapy

for the treatment of Actinic Keratosis and direct sales of Levulan

Kerastick and the Blu-U photodynamic illuminator and prescription

sales of Nicomide and Clindareach for the treatment of Acne to

Dermatologists, Plastic Surgeons and Major Hospitals in Northern New

England.

( Training - Conducted in-service and training sessions with

medical staffs in the administration of photodynamic therapy. Also

conducted in-service and training sessions for office staff

regarding proper billing, coding and coverage procedures to ensure

appropriate reimbursement from third party payers. Directly

responsible for training new hires on appropriate uses of medical

reprints and marketing materials.

( Accomplishments - Appointed to "Sales and Marketing Analysis and

Research Team" Served as liaison between the Field Sales Force and

Senior Management. One of only two sales representatives chosen to

participate in the Metvixia Competitive Simulation Workshop. Number

one in sales volume in the region; Number two in volume increase.

Currently 23% ahead of previous year-to-date.

Valeant Pharmaceuticals International, Costa Mesa, California 1988 - 2006

Senior Territory Manager

(formerly ICN Pharmaceutical Corporation)

Dermatology Sales - Responsible for increase in market share in the

Actinic Keratosis, Hyperpigmentation and Psoriasis markets in

determatology and plastic surgery offices throughout New England.

( Marketing - Responsible for direct-to-physician sales of

Kinerase and Glyderm product lines in dermatology, plastic surgery

and laser surgery centers.

( Training - Held numerous in-service programs to instruct

physicians and staff to instruct them in proper dosing and

administration of photochemotherapy for the treatment of psoriasis

and the proper application of glycolic and trichloracetic acid

chemical peels for the treatment of sun-damaged skin.

( Accomplishments - Finished 2003 direct-to-physician sales at

120% of goal; won Outstanding Sales Perofrmance "KINERASE" 2003

Hospital Sales - Responsible for promoting antiviral medication

(Virazole) to Pediatricians, Infectious Disease specialists,

Intensivists, Pulmonologists, Pediatric Nurses and Respiratory

Therapists.

( Marketing - Responsible for placing ICN Valeant products on

formulary hospitals throughout the New England area, and responsible

for inventory control at wholesalers and hospital and retail

pharmacies.

( Training - Held numerous group selling programs and in-service

Programs with physicians and staff to instruct them in proper

administration, as well as the features and benefits of product

line.

( Accomplishments - Most new accounts opening in 1990, highest

Virazole sales increase 1992-1993.

Gene Pena

Page Two

Ortho Pharmaceutical Corporation, Raritan, New Jersey 1982 - 1988

Pharmaceutical Sales Representative, Northeast Division

( Sales - Responsible for detailing all new and existing products

to Physicians, Nurse Practitioners and other Healthcare providers

with emphasis on the OB-GYN specialty.

( Accomplishments - Member of 40% Club for attaining a two quarter

average of 40% or higher market share in oral contraceptives.

Member of $500,000 Club for 1/2 million dollar volume sales increase

award. Winner of Market Share Movers Quarterly Award. Recipient of

President's Trophy Award for contributions as a member of the Top

Sales Division at Ortho.

EDUCATION

Tufts University, Medford, Massachusetts

BA Degree

Northfield-Mount Hermon School, Mt. Hermon, Massachusetts

References Available Upon Request

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