Social Media Specialist
Resume:
SOPHIA SHI
Thousand Oaks, CA 91320
**************@*****.***
Motivated tech-savvy social media specialist skilled in SEO
strategies, building professional relationships and coordinating
projects in a fast-paced environment
Employment:
JAFRA Cosmetics International, Inc., Westlake Village, CA
Social Media and Public Relations Manager, August 2012 to December 2012
. Initiated, planned and implemented all social media and PR
strategies on behalf of JAFRA USA including creating an
editorial calendar for daily status updates, monitoring social
media channels across Facebook, Twitter, Pinterest, YouTube and
LinkedIn, managing online advertising, conducting contests and
introducing products to media publications
. Tracked and measured results of social media efforts to
recommend future strategies based on research of technologies,
tools and applications
. Managed and allocated a $150,000 annual department budget to be
spent on social media advertising, apps, contests, giveaways,
donations to nonprofits and PR events
. Conducted a Facebook Model Search Contest consisting of
contract negotiation, building the Wildfire app, running
Facebook advertising, selecting winners and planning the grand
prize photo shoot trip. The campaign helped the JAFRA USA
Facebook page receive a 30% increase in Likes throughout the 6-
week contest duration.
Blue Interactive Agency, Fort Lauderdale, FL
Search Engine Optimization Copywriter, March 2010 to August 2012
. Utilized search engine optimization strategies to write
original website content, articles, blogs, press releases,
email newsletters and all marketing material for 20 clients
. Managed social media marketing for 20 clients across Twitter,
Facebook, Google+, LinkedIn, YouTube, HootSuite, TweetDeck,
Digg, Reddit and StumbleUpon
. Used metrics to track social media and website activity in
order to create SEO/SEM reports
. Managed an editorial calendar to publish online content via
CMS, WordPress and HTML
. Collaborated with the creative team on content for print
collateral and online advertising
. Instructed an editorial team on creating website meta tags for
improved search engine results
The Walt Disney Company: Disney Consumer Products, Glendale, CA
Communications Undergraduate Associate, July 2009 to February 2010
. Wrote, edited and managed a production of articles, video
clips, email newsletters and digital messaging board for Global
Disney Consumer Products population of 2,000+
. Provided applicable social media content for lifestyle brand
"Disney Living" on Twitter, Facebook and YouTube on behalf of
Disney Corporate Communications and Public Relations
. Published news coverage on internal and external company
websites, including DisneyConsumerProducts.com using Disney's
proprietary content management system
Christie Communications, Santa Barbara, CA
Account Assistant, June 2008 to March 2009
. Wrote effective press releases and distributed to appropriate
media for press coverage
. Pitched clients to national publications and followed up with
media to secure placement
. Designed media press kits for clients and represented them in
trade shows
Freelance:
TGIC Importers, Inc., Woodland Hills, CA
Social Media Specialist, March 2011 to September 2011
. Created content for the company's 3 websites to draw viewers,
provide a user-friendly catalog of products available and
feature news, videos, blogs and events
. Researched trends in social media tools and platforms to
develop social media strategies with the goal of brand building
and marketing TGIC's international portfolio of wines
. Doubled TGIC's social media following by developing contests,
dashboards and QR codes
. Managed daily messaging and monitoring of 15 social media
accounts for TGIC across Facebook, Twitter, YouTube and
LinkedIn to build consumer engagement
. Tracked performance of web content via Google Analytics to
present a weekly report to the Marketing team
Education:
B.A., University of California, Santa Barbara, CA, September 2004 to June 2008
Major: Communication
Minor: Professional Writing with emphasis in
Multimedia/Technical Writing
Skills:
Word, Outlook, Excel, PowerPoint, Publisher, Photoshop, InDesign, Illustrator,Sharepoint, Omniture, HTML, WordPress, FileZilla, content management systems
Contact this candidate