Sales Representative/Manufacturers Representative

Lorin Lapins

626-***-**** **** Walworth Court

*****.******@*****.*** Oak Park, CA 91377

SALES DEVELOPMENT ACCOUNT MANAGEMENT PRODUCT MARKETING

Highly accomplished, dedicated, and energetic sales professional with extensive Fortune 500 company experience and proven history of securing, developing and managing national and regional accounts. Results-oriented, consultative approach used assesses client needs and provides solutions for comprehensive strategic planning. Consistently increase revenue growth, company penetration, and name recognition through utilization of teamwork and leadership skills. Cultivate innovative and successful B2B alliances and establish networks with both customers and vendors to create win-win solutions.

New Business Prospecting & Development Consultation & Solutions Sales High-Expectation Client Relations

Commercial/Key Account Management Contract Negotiations Channel Sales Strategies

Relationship Management Project Coordination Marketing Program Design

Strategic Networks & Alliances/Partners Team Leadership Sales Training & Mentoring

Significant Career Accomplishments

• Developed proposals, secured contracts, and managed accounts for numerous major national and regional clients.

• Appointed by corporate management to direct negotiations from inception through contract completion for designated new target accounts from major private and public sector organizations including insurance, petroleum, hospitals, utility and transportation companies and universities.

• Exceeded corporate established sales goals annually while steadily increasing annual sales volume by over 500%.

• Generated increased revenue in target accounts by negotiating long-term document management contracts including a major national account termed one of the most successful in the 100 year history of the company.

• Utilized collaborative team building to design and implement specialized document management systems unique to individual customer’s needs while building customer confidence and loyalty.

• Effectively achieved win-win outcomes by utilizing a high level of relationship-building skills to proactively build networks with both customers and vendors.

• Secured, managed, and grew a major national account from $250,000 to over $14,000.000 annually in 5 years.

• Tripled sales revenue in major regional account increasing sales from $300,000 to over $900,000 in 1 year.

Professional Experience / Qualifications /Expertise

Proficient In All Sales Cycle Phases: from lead generation and presentation to negotiation, closing, and follow-up.

Researched industries, qualified target accounts based on pre-determined criteria, planned presentations and

consultations with key team members, completed needs assessment and provided creative solutions.

Nurture new leads to generate additional rapport and trust. Resulted in securing 15-20 new accounts per year.

Consistently contacted 100% of customer base to ensure complete customer satisfaction.

Highly accomplished and innovative results-oriented professional with experience penetrating new markets, expanding existing accounts, and increasing profits.

Created collaborative teams in key accounts to increase knowledge, customize solutions that meet and exceed the

client’s strategic goals, and create win-win situations by saving the client money while, at the same time, increasing sales.

Self-confident and poised in interactions across all business hierarchies; a persuasive communicator and assertive negotiator with strong deal-closing abilities.

Excel in training and mentoring new sales representatives to outperform the competition.

Provided individualized training to new sales team associates in all aspects of the business including prospecting,

negotiating, closing, and follow-up.

Mentored associate by continuing to teach creative problem-solving through use of consultative sales techniques.

Lorin Lapins Page 2

Outstanding oral and written communication skills.

Wrote detailed, in-depth proposals for both new business development and existing account penetration.

Participated in contract negotiations with major national and regional accounts.

Created and presented product education seminars.

Excellent time management skills.

Computer literate in Salesforce, Microsoft Word, and Excel programs. Also proficient in Outlook, general email, and internet.

Professional Awards

Lifetime Sales Leader Award For outstanding achievement as a top producer for more than 11 years.

Over $80,000,000 in sales volume Attained by about 2% of approximately 450 sales representatives.

President’s Bonus Awards For annual performance exceeding corporate expectations by greater than 30%.

Quota Achievement Awards Given annually to sales representatives who exceeded quota.

Employment History

Account Director, The Standard Register Company, Inc., Dayton, OH

Education & Training

Bachelor of Science Degree: Business Administration and Marketing

California State University, Northridge, CA

Dale Carnegie Sales Training

Numerous specialized training seminars by various professionals sponsored by Standard Register Co.

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