Account Executive Engineer

RACHNA YADAV

Digital Marketing Professional

G-**, Sushant Lok-3, Sector57, Gurgaon, Haryana - 122001

+91-844*******(HP) E-Mail: *********@*******.***

CAREER SUMMARY

As a digital marketing professional my goal is to help brands engage with

their audiences in an efficient way and to facilitate client on the growing

role of digital media and providing viable solutions to keep up with the

trends and stay ahead.

ACADEMIC EDUCATION

> Master of Business Administration (General) from James Cook

University, Australia ;Singapore Campus (May 2011)

> Bachelor of Engineering(ECE) from Dronacharya College of Engineering,

MDU, Rohtak, India (August 2007)

PROFESSIONAL EXPERIENCE

Organization: - Ignitee Digital Services

May'12-Present

Designation: - Sr. Account Executive

Key Account Executive for The American Swan Lifestyle Company (Online

Fashion & Lifestyle Brand).

Responsibilities:

. Conceptualize digital strategy for assigned Brands, in tandem with

their overall marketing strategy.

. Social Media, Online Campaigns, SEM, Display and Email Marketing.

. Website development

. Online activation of e commerce brands like American Swan

. Understanding creative and leveraging them to effectively deliver the

results

. Research, analysis and tracking of competitors activities.

. Updating Clients on the latest development in Digital Space/

Advertising.

. Website Projects: Conceptualize theme of websites; defining user flow

and UI to showcase brand and its communication.

. Managing online reputation of brands.

Social Media Expertise: Facebook, Twitter, YouTube, Google Plus, Pinterest.

Other Accounts: Be Brave (Godfrey Philips India Ltd.), NGO Muskaan, Getit

Bazaar.

Organization: - Indo DNA Diagnostics Labs

May'11-Mar'12

Designation: - Business Development Executive

My Responsibilities:

1. Forged strategic alliances for entry into new markets to appropriately

position the company in targeted segments of Indian market.

2. Worked with cross functional teams and acted as a link between partner

clinics and our operational team who conducts the tests.

3. Responsible for maintaining and expanding our client base, and

conducting regular meetings and presentations to strengthen client

relationships.

Organization: - Ericsson India Pvt. Ltd (Gurgaon), Haryana, India.

Dec'07-May'09

(This is the centralized control center for surveillance & configuration

Of India's largest GSM n/w "AirTel")

Designation: - PM &NSS Engineer GSDC (Global Services Delivery Center)

Employer: CadTech Consultants Pvt LTD.

Organization: - Infosys Technologies Ltd (Chandigarh), India.

Jul'07-

Oct'07

Designation: - Software Trainee

SKILLS & EXPERTISE

> Online Advertising

> Digital Media

> Website Development

> Social Media

> SEM

> Email Marketing

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