Sales Customer Service
Resume:
ENRIQUE J. AYALA
McAllen, Texas 78501
956-***-**** USA
*************@*******.***
B2B & B2C experienced Sales • Marketing and Business Developer • Latin America Sales experience • Consultative technical solutions sales • Sales developing channel partnerships • Fully Bi-Lingual • Entrepreneurial start-up spirit • Dynamic and results driven • Multi-industry experienced • Proven ability to deliver substantial revenue growth • Self-motivated to achieve expectations and exceed goals • Resourceful detecting/improving process workflow and reduce costs • Excellent track record of customer retention • Strong knowledge about IT technology (Software, Hardware, Enterprise Solutions such as ERP, CRM, WMS, Routing, GPS, Mapping, Internet, Mobile technologies, and Telemetry) • Business Requirements Analyst • Software Project Management • Logistics, import/export & Government compliance.
“Enrique is a consummate professional and has a natural ability in sales. He is personable, knows how to listen to his customer’s needs and knows what questions to ask a prospective customer. Enrique is also very conscientious and has a keen sense for minimizing costs”. – VP International Sales, Shapiro Metals.
PROFFESIONAL EXPERIENCE.
Sales / Marketing Consultant ReduceOne 3/1/2010 – presently.
B2C Retail Sales/Marketing/Business operation development franchise startup. Develop Sales, traditional and web Marketing strategies, responsible for Sales & Marketing execution, maintained optimal inventory and sales revenue goals. Conducted market analysis for decision making. Selected and trained personnel. Evaluated, selected and implemented operational software. Implemented customers service strategies to grow recurring sales and web site conversion rates.
RESULTS: Sales and Marketing execution delivered annual gross sales growth goals of 25% (2011 – 2012).
Consulting Services. Freelance Projects 05/09 - 02/2011
Short term consultative business process analysis and project management for industrial manufacturing companies looking to optimize their scrap recycle processes of materials (ferrous, non-ferrous, cardboard and plastics), helping them reaching the objective of minimize material handling while maximizing resale value.
South Texas & Mexico Regional Buyer/Seller Manager. Shapiro Metals Recycle. 01/2006 – 04/09
B2B Business Development, Industrial Scrap Buyer & Seller, Business Analyst for Industrial manufacturing accounts.
Closed agreements and negotiate contracts. Performed business analysis on customer’s scrap processes. Planned and implemented sales plan for the region. Cold calling potential customers (Maquiladoras and other manufacturing companies). Managed current customer base while develop new ones. Internal Business process analysis on customer service procedures, cost and profitability. Minimized overhead by outsourcing variable labor for customers in Mexico. Presented company's products and services to plant managers, financial managers and purchasing managers. Oversaw customer service, import/export and 3PL issues across the US- Mexico Border.
RESULTS: Successful execution of sales plan yield 80% growth for the region; exceeding set goals for the area. Detail study of company’s internal procedures/operation, resulted on 97% customer retention, 24 hrs. or less customer service response and reduced logistics costs on an average of $50,000 a year. Planned and implemented new operational model, reduced overall labor cost, operational cost, improve customer service, allowed time for a better planning on transportation resources, Benefiting the warehouse operation by turning 95% of the incoming loads to cross-docking operation. Materials contracted and handled went from 250k lbs/Month to over 1,000,000 lbs/Month.
Market Intelligence Survey Project Manager/Consultant Coca-Cola. 04/2005 – 09/2005
Managed a high complex, $250K dls investment value, large scale Market intelligence project.
Advised and defined project’s scope, value, veracity of target data gathering. Designed survey forms, outsourced printing, planned format field distribution, Designed and outsource development of data capture software, determined data entry performance and accuracy controls, defined incremental data gathered storage, supervised data veracity and authenticity, hired/trained required temp-personnel (130 survey takers, 6 supervisors and 15 data entry) to be geographically distributed/supervised around 21 distribution centers.
RESULTS: Skilled business analysis and project management execution resulted in the delivery of reliable primary market data, on time and under budget, providing their corporate marketing department with accurate information for decision making.
IT & Business Process Manager. Encanto Snack Foods, Ltd Harlingen, Texas. 07/2004 – 03/2005
Responsible for analyzing Business processes to recommend operational improvements, as well as maintain fully operational all IT infrastructure (Desktops, Server, Network, PBX Phone system, Internet access, Email server and peripheral devices).
Performed and documented Business process Analysis throughout company’s departments. Designed and implemented disaster contingency plan. Maintained records over software corporate licenses. Cultivated and developed business relationships with external service providers. Analyzed each department business processes (Production, Sales, Warehouse/Inventories, Accounting, etc.). Proposed changes to align/optimize processes with information flow. Prepared ROI analysis for IT investments. Developed specifications to implement systems (ERP, MRP, WMS, and CRM). Reviewed billing statements from IT external service providers. Designed and implemented barcode labeling use in the warehouse. Designed IT long term business strategy.
RESULTS: Implemented Barcode system which helped shipping, inventory rotation, reduced costs and minimized stale products. Developed and Implemented new computer systems which contributed to save the company about 1,000 of man hours a year due reprocess of information, as well as minimized error-prone tasks, giving upper management a more up to date and trustable data system, needed for accounting and financial decision support.
Mexico & Latin America Sales, Marketing, Business Developer + Country Manager General Programming, Inc. Dallas, TX. 1991 - 2004
Full P&L management responsibility over Mexico’s Branch office. Developed new customers (Fortune 500) while servicing old ones. Conducted Software/hardware solution presentations to C-level decision making executives. Prepared complex technical project proposal and ROI documents. Prepared Budgets and Sales forecast. Developed product’s marketing strategies. Evaluated new mobile technology offerings. Supervised customer’s training and system implementation programs. Developed sub-distributor channel partners. Supervised hardware imports and local Government required certifications. Evaluated new programming development software tools. Managed internal software development team. Oversaw invoicing and collections. Oversaw book keeping and accounting. Presented branch financial statements to corporate office. Hired, terminated and evaluated office personnel.
RESULTS: Skillful Business development and Sales management resulted in company sales increase of an average of 20% between 1995 and 2003.* Won multi-million dollar contracts with Fortune 500 companies such as Coca-Cola, Phillip Morris, Kraft Foods, Energizer, Frito Lay, etc. to implement CRM software solutions on their mobile sales force.
Educational History.
* Bachelor Science in Electronic Technology. DeVry University Irving Texas.
* Diploma Information Technologies. Texas Institute, Dallas Texas.
* Bachelor Science Mechanical and Industrial Administration Engineering. Tecnologico de Monterrey, Monterrey, Mexico
Other courses in ROI, Financial Planning, Accounting, Marketing Principles, Supply Chain Management, Project Management, ERP SAP S&D. MRP INTELISIS., CRM, WMS, GIS, GPS Routing, MS Office suite. OSHA procedures in warehouse, ISO 9000 Auditor, Business Analysis IIBA/BABOK.
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