Project Manager Sales

editor/project manager with management experience

editorial leader of magazines & websites with combined circulations of over

***,***

Planned, Created & marketed content across multiple media platforms

experienced with seo, sem, ppc, ctr and social marketing

active influencer on social networks twitter, facebook, LinkedIn and tumblr

Blogger, Published author

for more information visit my personal website:

FREDMCGHEE2.COM

PROFESSIONAL EXPERIENCE

BREATHEcast, an Online Music News Site (Nashville, TN)

Editor December 2012-Current

- Write and edit content for online news site

- Increased website clicks from 7,500 per day to over 30,000 per day in

just over two months

- Establish and maintain relationships with music industry reps

- Raised Facebook reach from less than 10,000 to more than 80,000 in

less than one month

- Supervised freelance writers and photographers

- Increased the site's unique visitors per day by more than 300% in

under a month

- Designed the new website for BREATHEcast so it's more user friendly

- Planned the daily editorial calendar for online news site

- Successfully worked under strict deadlines

- Wrote opinion articles on trending national and world topics

- Background in design allows me to provide feedback on creative

projects

- Edited and posted video clips for company site using Final Cut Pro

- Superior communication skills

- Optimized articles and headlines for keyword search

- Created and implemented several Twitter ad campaigns

MASATO PEARLS, LLC (Nashville, TN)

Part Owner July 2011-December 2012

- Researched and set wholesale & retail pricing strategy for two

separate brands

- Created and manage two online retail sites

- Created and currently implementing a dual-brand marketing strategy

- Handled all company contract negotiations

- Created and implemented a 2-year company business plan

- Compiled financial and statistical data used in the budget analysis

and decision-making process

- Created and implemented a detailed editorial calendar for all media

channels & marketing materials

- Had final say on all external company communications

- Background in design allows me to provide feedback on creative

projects

- Works closely with sales reps to develop sales strategies specific for

certain regions

- Superior communication skills for both written and verbal

- Researched, analyzed and produced financial reports and projections

- Created a new SEO strategy for the Masato Pearls main site

- Negotiated new contracts with several retailers including

Max&Chloe.com, Valobra and Grimball

- Negotiated distribution deal with pearl consortium in Mie, Japan

- Created and oversaw the design process for all company packaging

- Extensive knowledge in consumer research and audience development

EXAMINER.COM (Nashville, TN)

Fitness Editor Nashville September 2011- December 2012

- Planned and wrote fitness articles

- Worked effectively on deadline

- Planned editorial calendar six months in advance

- Handled copywriting for all articles

- Self-starter, able to work effectively without supervision

IOSTUDIO (Nashville, TN) November 2008 - June 2011

Editor November 2008 - June 2011

- Managed the content, production and met the deadlines of three B2B

publications

- Defined editorial direction and voice; set editorial content strategy

for print and online

- Experienced in every phase of magazine production including editorial,

print design and magazine printing

- Proficient with InDesign, Illustrator, InCopy, Photoshop and Microsoft

Office Suite

- Worked closely with art director and production manager in getting

publications to press on time

- Edited every article before layout and proofread every page of the

magazine prior to printing

- Increased productivity 20% by instituting new publishing team workflow;

regularly completed projects ahead of deadline and under budget

- Wrote several long feature articles

- Managed freelance writers, copyeditors and photographers

- Excellent at time management; ability to work on several projects

simultaneously

- Supervised the refocusing of the magazine's editorial content to reach a

specific audience

- Managed a team of editors in the planning and production of editorial

content for three separate magazines

MAGAZINE CONSULTING (Oxford, MS) Editor September 2005 - September 2008

- Developed content for print and online publications

- Developed content for the annual new magazine guide and website

- Tracked and analyzed emerging trends in newspaper industry

- Wrote a weekly column reviewing the content and editorial tone of new

publications

- Handled the copyediting duties for each magazine and website

- Led magazine industry research on over 5,000 magazines, including

tracking sales, monitoring statistics on emerging trends within the

industry and conducting in-depth interviews with publishing industry

leaders

Edited all publications for Ole Miss School of Journalism; also served

as advisor to NABJ student newspapers

- Designed several magazines using InDesign and Photoshop

Taught undergraduate classes on magazine design and production

J.C. PENNEY (Oxford, MS) Visual Manager January 2004 - August 2005

- Supervised 20 associates in implementing all store promotions at a major

department store

KLPI (Ruston, LA) Program Manager August 1997 - December 2000

- Scheduled all on-air programming and managed a 30-person staff at an

alternative rock radio station

- Sold radio ad spots to local retailers and shop owners

- Increased the overall listening audience by over 40% during my tenure,

tripling listeners in the coveted 18-36 demo

EDUCATION

Ole Miss (Oxford, MS) MA in Journalism, with Honors 2008

Louisiana Tech (Ruston, LA) BFA in Photography and Design 2001

TECHNICAL SKILLS

InDesign; Photoshop; ImageReady; Crystal Reports; Final Cut Pro; Flash;

Dreamweaver; Fireworks; SEO; Web Server Administration; Content Management

Systems; Microsoft Office Suite; Microsoft Project

PROFESSIONAL AFFILIATIONS

A member of the Society of Professional Journalist, Jewelers of America,

Southern Jewelers Travelers Association

COMMUNITY SERVICE

In the past, I've volunteered as an editor and writer on community

magazines and newspapers in the Mississippi Delta. I've also volunteered at

domestic abuse shelters and arranged community programs to increase

knowledge of domestic violence.

Writing samples available upon request Open to relocating

Contact this candidate