Sales Manager
Resume:
TODD E. RUTLEDGE
Shaker Heights, Ohio 44122
216-***-**** (H)
216-***-**** (C)
**********@*******.***
Proven cross-functional business leader with strong skills and broad experience in market
evaluation, operations and development, setting strategic direction, and all aspects of marketing
and manufacturing services, with a particular ability to build solid partnerships with clients,
focused on long term profitability. Possess a strong ability to develop people at all levels and
roles with a direct, disarming style focused on personal growth and strong accountability.
Experienced in multiple businesses across numerous geographic markets. Outstanding verbal
and written communication skills.
CAREER HISTORY
HOLCIM (US), INC, (2007-Present), Cleveland, Ohio
Market Manager – Northeast Ohio
HOLCIM is one of the world’s largest manufacturers of cement and aggregates, based in
Switzerland, with operations in 70 countries and 80,000 employees. The Northeast Ohio market
is a key component of the Holcim US, Inc. Great Lakes strategy. This role was created to reenter
this important market after a ten year distribution absence.
• Developed and implemented the reentry strategy including gathering market intelligence,
building a target customer strategy and implementing a market share plan centered on a
new distribution facility in the Cleveland marketplace.
• Identified and built relationships to align with core customers based on volume, price,
payment terms and life in the market.
• Utilized my professional experience to build cohesiveness, trust and strong
communication amongst the sales and operational teams.
CORE SYSTEMS, LLC, (2006-2007), Painesville, Ohio
Regional Sales Manager – Great Lakes Region
Core Systems is a privately held plastic injection-molding producer, with two manufacturing
facilities located in Northeast Ohio. Core Systems is a leading provider of engineered products
to appliance, transportation, medical and electronics industries. The RSM position was created
to rebuild the sales force, restore customer trust and profitability, while aligning sales with
operations.
• Developed a customer assessment process, assigning customers into one of three
categories: alliance, potential alliance and no alliance, based on the partnership,
profitability and the long-term success rate. Guided senior management team through the
strategic decision-making process.
• Crafted a new pricing model based on analysis of existing pricing structures and a
competitive assessment designed to maximize opportunities for profit growth.
• Salvaged deteriorating business relationships and restored customer confidence in
operational capabilities while identifying numerous new business opportunities.
• Built a solid knowledge base regarding the plastic injection molding industry.
OAKS CONCRETE PRODUCTS, INC. formerly Lafarge NA (1991-2006), Wixom, Michigan
US Great Lakes Division (2000-2006), Wixom, Michigan
Sales Manager – Great Lakes Region
Oaks Concrete Products, a division of Lafarge NA, was a leading manufacturer of concrete
segmental paving units and engineered wall systems, based in Michigan. The business unit was
1% of regional sales and contributed 10% of regional profits.
• Total profit and loss responsibility for a seven-state, $11 million region, with a team of 30
and 10 direct reports. Responsible for strategy, budgeting, staff development, etc.
• Designed and managed all client pricing structures.
• Developed all marketing initiatives including industry-changing POP displays.
• Successfully created a new market in Chicago from the ground up. Strategically selected
12 exclusive distributors based on an evaluation of their business plan, alignment with
our business philosophy and their drive to build the market as a partner.
• Product development lead - Introduced 11 new products in 5 years driving 35% of sales.
• Created and led a distributor education program focused on the changing marketplace.
Worked with the clients and their sales representatives to develop action plans adapting to
market changes while increasing revenue. As these distributors built stronger long-term
client relationships, their market position stabilized and increased revenues for Oaks.
• Designed industry-leading marketing materials enabling our customers to view the entire
product range in a single document. This streamlined and simplified tool made the
product selection process exceptionally user friendly, driving an 8% sales increase while
lowering production costs and eliminating waste.
• Restructured the pricing system for the entire US business, eliminating distracting
inequalities between clients and enabling the sales force to spend more time selling.
US Great Lakes Division (1995-2000), Wixom, Michigan
Sales Representative – Western Michigan and Upper Peninsula
• Grew what was considered a mature territory from $900k to $3.3m over 5 years by
focusing on not only meeting the customer’s needs, but partnering with them to assess
their processes to drive efficiency, improve inventory management, and increase value
added products and services thereby driving growth in profits.
• Built relationships across the value chain including landscape architects, contractors, and
engineers, resulting in over $1.5 million in new commercial business.
• Led the Total Quality Management Program, saving $125,000 in the first year by
bringing new efficiencies to the plant and helping the plant manager to become more
proactive in preventing production issues and improving morale among plant workers.
• Co-wrote and edited the Best Practices manual that was used company-wide.
US Great Lakes Division (1991 – 1995), Wixom, Michigan
Inside Sales Representative – Great Lakes Region
• Responsible for the fulfillment of customer orders including production scheduling,
oversight for physical counts, inventory management, and supervising final shipments.
• Lead marketer at all industry trade shows focused on capturing new business.
EDUCATION
Kent State University
• Masters of Business Administration
Northwood University
• Bachelor of Business Administration, Management Focus
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