Sales Manager
Resume:
Gene Trenkamp
Taylor Mill, Kentucky 41015
Cell: 513-***-****
Home: 859-***-****
Email:************@***.***
Objective
Utilize an extensive winning sales background with extensive team
building experience and strong inter-personal skills in a dynamic growth-
oriented sales organization.
Summary
Sales professional who has consistently exceeded objectives through the
creation, management, and implementation of successful programs, promotions
and strategies for highly competitive consumer products with above
expectation results with the Kroger Company.
Professional Experience
Vice President/Kroger Team Leader
12/2011 - 7/2012
The Sunflower Group
Build brand awareness through targeted product sampling and high-impact
promotional vehicles.
The Kroger Company
Responsibilities:
> High performance, directed team environment and will serve as the
daily point of contact for The Kroger Company Executives/Directors.
Responsible for leading programs from conception through completion by
developing program proposals, managing deadlines, coordinating
details, reviewing final documents, controlling costs and
expenditures.
> Impact on Client Satisfaction
Ensures Krogers' needs, program details and program updates are
communicated internally to the account team.
Description of Principal Activities
Manages and Monitors Programs
> Monitors program lifecyle including long- and short-term development
> Manages program deadlines
> Interfaces with program team
> Validates program reports/invoices (ImageNow and client)
> Monitors program execution pre, during and post event
> Budget control responsibilities
> Serve as daily client contact for programs
> Resolves customer issues/problems
> Wide degree of creativity and latitude on managing program
> Develops program proposals and publish budget to internal team
> Consults with Retail Account Executives/Directors throughout program
lifespan
> Conducts program kick-offs and status calls
> Prepares program contract and timeline
> Interfaces with management team and clients to determine direction of
programs
> May lead and direct the work of others
> Requests creative services/ideation, CWR/gold form
> Determines left over inventory disposition
> Other duties as assigned
National Account Executive
2004 - 2011
Dr Pepper Snapple Group
Finished Goods Products - Motts - Sauce, Juice, Mixers
The Kroger Company
Responsibilities:
Achieve DPSG volume and share objectives within all Kroger Divisions as
well as Corporate on
Warehouse Direct Business
> Identify/Develop/Present profitable strategic DPSG volume
opportunities to Kroger utilizing Dunhumby Loyalty Programs and
Consumer Insights, while working in concert with Field Sales personnel
and broker to achieve stated objectives nationally and at the KMA
level. Account development areas include: promotional concepts, ad
frequency, display inventory, shelf space, availability, distribution.
> Penetrate Grocery accounts at their Senior Management, Category
Management and Buyer levels. Penetration at these various levels has
generated incremental volume opportunities as well as successful
rollouts of new DPSG Innovation. Successfully elevated two of our
Brands into VPS and Main Stream Critical status which has accelerated
the growth of both.
> Exercise effective and timely verbal and written communication with
Kroger, broker, and interdepartmentally within DPSG.
> Coordinate planning process for Kroger Coordinated & Non Coordinated
Divisions.
> Coordinate Category Management and Customer marketing initiatives with
each Division.
> Develop and manage accurate account funding, volume forecasts, and
indirect budgets and have stay consistently within all five years
> Through the management of these responsibilities we have doubled both
unit and dollar sales over the past five years with double digit
growth each year.
> Successfully managed promotional accruals and tonnage mix to allow
maximum profitability for both DPSG as well as Kroger.
Region Sales Manager
Dr Pepper Snapple Group
Responsibilities:
Front line communicator & facilitator of Cadbury Schweppes Americas
Beverages (CSAB) strategic direction through our distributors while
executing key business building initiatives to achieve assigned volume,
share and profit targets.
> Identified, developed and executed key business building opportunities
around availability, distribution, promotion, display, merchandising
and pricing that allowed for volume and share growth for DPSG, while
balancing these elements in a manner that ensured a sustainable,
profitable business model
> Effectively communicated with multiple parties to maximize the
execution of all promotions and programs. Provided the communication
link with other departments and functions in order to facilitate
volume-building initiatives. Continuously improved distributor
participation in National & Regional account activities.
> Effectively utilized all associated budgets to fully leverage brand
potential, maximizing freedom of choice for consumers through
uncompromising retail execution. Maintained full control of indirect
budgets within assigned guidelines of the department.
> Developed business building presentations and timely reviews for
distributors and local retail customers through effective use of
syndicated data, customer channel data, trade information and brand
facts. Build Annual Sales Plans to layout a roadmap for growth
opportunities.
> Continuous Improvement of product quality through trade age management
with frequent in-market visits with Distributor personnel, and with
joint work sessions with field technical services.
> Conducted trade visits with distributors to inspect and assist with
execution, competitive activity and to assess future opportunities
with customers.
General Manager
H. Dennert Distributing -
1994-2004
Oversee the total operation of a beverage company with brands that include
Miller, Coors, Pabst, Heineken and Warsteiner. Total case sales exceed 4.5
million cases with over 50 million in gross dollar sales with 100+
employees.
> Consistently increased case sales, gross dollars, gross profit while
managing expenses within budgeted guidelines throughout tenure.
> Reorganization of Sales, Distribution and Operations to maximize sales
and decrease costs and expenses.
> Improved a deteriorating relationship between ownership and suppliers
> Appointed to National Advisory Board of the Convenience store channel
by the Miller Brewing Company.
> Active in trade with all key accounts, off and on premise, which aided
in securing Category captains in key volume accounts
Education
Bachelor Of Science-Business Administration
Northern Kentucky University, Highland Heights, Kentucky
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