Marco Otero
P.O. Box **** 520-***-****
Tucson, AZ 85702 **********@***.***
Proven creative talent with demonstrated strength in producing effective advertising
commercials. Deep understanding of media relations. Leverage persuasive
communication and relationship management talents to achieve consensus across all
levels and organizational boundaries. Bilingual in Spanish and English.
PROFESSIONAL EXPERIENCE
CRG Global (Test America) 2012-Present
Consumer Product Testing Company
One of the nation’s largest and most respected consumer product testing.
Recruiter
• Assist in hiring, recruiting and training new employees.
• Collect required information from survey participants.
• Handle and prepare products for testing.
• Provide timely and accurate data information to consumers.
• Working with a diverse population of consumers in a wide range of discovery
methods: mall intercepts, pre-recruiting, attitudinal and behavior research, in-depth
interviews, internet research and surveys, panel development and management,
and custom and multi-lingual surveys.
Los Jarritos Mexican Food Inc., Tucson, AZ 2012-Present
Restaurant
Sales and Marketing Manager
• Negotiate and administer a variety of contracts including implementation of retail
sales and marketing strategies.
• Prepare and maintain the sales and marketing material and displays.
• Prepare and analyze sales reports.
• Implementation of marketing programs and promotions including local radio and
publications.
• Oversee inventory control, ordering and quality control of products.
• Develop new menu items that increased sales.
• Communicate with customers about our merchandise.
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McKay Productions, Tucson, AZ 2001-Present
Radio and Television production
Voiceover Talent
• Provide voiceover translation and commercials in English and Spanish
Elias Entertainment, Phoenix, AZ 1996-Present
Arizona based firm that develops, produces and markets major Hispanic entertainment
concerts and events throughout the southwestern United States.
Master of Ceremonies and Assistance Concert Event Coordinator
• Create & produce commercial for national and international recording artist.
• Participate as master of ceremonies in local, national and international events.
Clear Channel Communications, Tucson, AZ 2001-2012
A global media and entertainment company with nearly $6 billion in annual revenue.
Director of Hispanic Traffic Operations
Held a variety of long-term positions with Clear Channel and subsidiaries, including writing
and producing commercials and as traffic reporter for Total Traffic morning and afternoon
shows. Duties included:
• Completed, produced and reported traffic reports in English and Spanish for
Phoenix, Portland, Colorado, Bakersfield, Las Vegas and Tucson radio stations.
Production Director
• Coordinated with sales team to create and advise clients on various aspects of
advertising.
• Assisted sales personnel with the tasks of writing, producing and editing
commercials for potential clients in automotive, food and beverage and retail
sales.
• Prepared promotion content in Spanish and English.
• Created, produced, directed, edited and translated promotional content for
programming in both English and Spanish.
• Supervised a production team and student interns.
• Completed quality control of all content produced.
• Comprehensive knowledge of developing and producing broadcast media,
particularly radio.
• Worked closely with Traffic department to complete program logs for assigned
program periods to secure appropriate recordings and written materials for public
informational announcements, promotional announcements.
• Collaborated with other departments on special projects for promotional and
production needs.
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• Pre-recorded of materials from external network sources for future broadcast and
use of sound recording and music editing software.
• Played the role of a back-up newscaster for network news programs.
• Participated in promotional and station development functions.
• Participated in live interviews, on-air fundraising shifts and public event
appearances.
• Assisted radio show producer in developing ideas for shows. Performed
responsibilities of conducting studio and phone interviews.
Education
Bachelor of Arts
Universidad de Sonora
Hermosillo, Sonora México
Professional Development
Instituto Nacional de Bellas Artes
Voice and Directing Fundamentals
Technical Skills
• Marketing/Sales SAW Pro Pro Tools MS Office