Sales Supply Chain

Crystal Green

*** ******** ** . ********, ** ****1

************@*********.*** ( 213-***-****

Business Development

Selected Achievements

. 2010 ENCORE AWARD - JOHNSON & JOHNSON SYMCARE WIRELESS DIABETES

MONITORING

. 2008 EXCEEDED OVATIONS BROKER CROSS SELL GOAL MEDICARE/MED SUPP

. 2007 EXCEEDED 1M SALES GOAL APS HEALTHCARE - SOLD 2.1M NEVADA EMPLOYEE

GROUP CONTRACT

. 2004 MCKESSON 90 DAY FAST START - CLOSED COMMUNITY HEALTH PLAN CA 100K

. 2001 NEOFORMA RESULTS AWARD - ASP SOLUTION COUPLED WITH CISCO ROUTERS

. 2000 NEOFORMA TOP SALES AWARD,

. PUBLISHED ARTICLES, NEW WORLD SUPPLY CHAIN MANAGEMENT, A MODEL FOR

HEALTH CARE ORGANIZATIONS (WHITE PAPER) CISCO SYSTEMS 2000

CORE COMPETENCIES

MICROSOFT OFFICE - Informatics Software - QA, Revenue Cycle

POWERPOINT/WORD/EXCEL/PROJECT Courses in Computer Information

EHR, InterQual Commercial / Medicare / Medicaid Payer

ASP Solution with Cisco Systems Experience

Professional Experience

PHOENIX HOUSE

Vice President Insurance

10/11-Present

Actively works with the Phoenix House Board of Directors and Executive

Leadership in development and attainment of the ongoing strategic plan to

initiate insurance business in substance abuse industry. Oversees Call

Center, Admissions Team and Business Development Team. Developed first

Saleforce.com CRM, created full slate of go to market materials, engaged

PDI telemarketing program to enhance market awareness, expanded services or

Insurance contracts with Aetna, Cigna, Kaiser, Anthem LA Care and others

and hired Business Development team to drive referrals in region.

PharmaVoxx-

9/10-10/11

Business Development Contract Role

Built strategy around new business development in the Competitive

Intelligence space in the Pharmaceutical arena. Designed ACT Database, Set

Target Sales Goals, and developed go to Market Strategy. Lead for outbound

Call Center sales team of three.

Johnson & Johnson Diabetes Franchise, Symcare- West Chester, PA 7/09 -

Symcare Closed June 2010

Regional Account Executive

Team led startup technology launch for wireless mobility solution in

diabetes monitoring in the Western US. Sales of glucose meter device,

Bluetooth transmitters. Identified and formed relationships with key

advocates and stakeholders to assist in building credibility and legitimacy

for product to MCO, HMO and Integrated Network C-Suite Executives, Large

Employers Benefit Leaders, and Pharmacy Directors. Transmission of data

thru HER to web enabled platform.

Partnered with across J&J operating companies, including contracts, field /

federal government sales operations, marketing, and the J&J Large Employer

Group to devise new product launch initiatives, pull-through / brand

awareness programs, contracting strategies, and initiatives.

Called on key National and Regional accounts, including Humana, Kaiser,

Blue Shield of California, Walgreen's Take Care, Molina Healthcare, LA

Care, Nestle, Cisco.

Vital Data Technology 7/08-6/09

Regional Vice President of Sales

Start Up organization focused on ER alerting for Hospitals. Providing

transmission of patient data from large Health Plans HER to ER doctors to

support their life saving efforts. Signed Health Plan of Michigan and

associated hospitals. Company did not gain further traction. Mobility

solution with web enabled platform for ER alerting.

United Healthcare - Ovations (Cypress, CA)

12/07 - 7/08

Channel Director Part D

Responsible for developing sales strategy in coordination with partner AARP

. Initiated needs assessment, built tools to educate and train broker

teams on Medicare Part D

. Successful cross sale initiative for MedSupp with broker channel

(Project Falcon)

. Designed consumer facing marketing pieces. Key liaison for Secure

Horizons distribution channel.

. Managed Outreach team of three

APS Healthcare (Silver Spring, MD) 5/06 -

12/07

Vice President National Sales

National Layoff

Spearheaded business development and selling key lines of business,

including: disease management; wellness; and, case management. Sold

Services to MCO's, IDN's, TPA's, Commercial Accounts, Unions, State Groups,

and Major Employers

. Conceptualized/formulated Government market expansion resulting in win

of 2.1M bid State of Nevada Employee Group

McKesson (Broomfield, CO) 12/04 - 5/06

Sales Director - West Coast

Responsible for market expansion and disease management (diabetes, COPD,

CHF, and nurse advice line triage services.

. RFP Lead for Government team bid which ultimately closed for State of

CA Disease Management Pilot Program for Medicaid and ABD (1.2M)

. 90 Day Fast Start Award - Negotiated and won managed nurse call center

service 100k with Community Health Group CA

Premier Informatics (Charlotte, NC) 1/04 -

12/04

Regional Director - West Coast

. Developed strategy to engage hospital "C Suite", achieved patient

quality improvement and support for CMS pay for performance programs.

Premier GPO parent company. Software Solutions QA, Revenue, Clinical

Performance

Neoforma (San Jose, CA) 11/99 -

12/03

Regional Director Sales and Training - West Coast

Responsible for sale of Neoforma ASP solution and integration tools for ERP

focused on Novation hospitals large IDN's and Supply Chain Management.

Systems were integrated with our Partner Cisco. Co-Authored Published White

Paper with Cisco on Supply Chain Technology Solutions.

Marketing Manager, Business Development/Partnerships.

Focused on developing, consulting and implementing go to market strategies

for start-up launch.

Education, Professional And Community Development

BACHELOR OF PSYCHOLOGY GENERAL STUDIES ( UNIVERSITY OF NEBRASKA

Masters of Science, Management ( Regis University

Healthcare Business Women's Association Member

HIMMS

Make A Wish Foundation of Greater Los Angeles, Wish Grantor

Active Life Health Insurance License State of California

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