Wendy E. Beall
**** ******** **** **., **********, SC 29414
Cell: 781-***-**** : *********@***.***
Executive Profile
Experienced executive specializing in national and local agency market and sales development and strategic planning.
High-performing executive with over 11 years of healthcare experience. In-depth knowledge of healthcare operations
at all levels. Demonstrated proficiency in staffing, training and development, budgeting, and program management.
Core Accomplishments
Fiscal Management
● Managed all financial activities for program operations
● Accountable for all Profit and Loss
● Reduced department expenditures
Operations Management
● Managed multi-location national hospice operations
● Handled all functions related to business development and operations
Staff Development
● Created program of marketing and sales development courses for all staff
● Mentored and coached employees resulting in an increase in productivity
Contract Negotiation
● Negotiated all core contracts for staffing and Medicare
certification
Business Development
● Spearheaded start-up program for multi-line healthcare business
● Established and managed partner relationships on a daily basis
● Developed new marketing strategy which increased customer base
Professional Experience
National Director of Development Hospice and Home Health Regional Director of Sales
April 2012 to Present
Intrepid USA Healthcare – Home Health & Hospice – National
• Responsible for start-up staffing and contracting with hospice vendors for multi-site agencies
• Built strategic alliances with community partners that resulted in marketing partnerships for each individual hospice agency
• Spearheaded cross-functional initiative to achieve hospice certification
• Directed and developed all sales and marketing efforts for 4 state region in home health agencies
Director of Marketing
April 2011 to April 2012
Hospice Care of America – Charleston, SC
• Defined strategy and business plan for hospice agency
• Generated new business through training staff in new strategies for marketing and
sales, increasing profits through restructure of sales force and education
• Strengthened company's business by leading implementation of continuing education
National Director of Business Development
June 2006 to December 2010
Evercare Hospice and Palliative Care – Boston, MA - National
• Defined strategy and business plan for multi-agency hospice and palliative care company
nationwide
• Accountable for all hospice revenue including overall customer satisfaction
• Created new revenue streams through multi-line
businesses
• Responsible for hiring, orientation, and training of staff
• Developed department's first incentive performance plan which motivated staff and resulted in
significant increase in sales
• Mentored and motivated staff to achieve revenue goals and outcomes
Geriatric Care Manager - Home Care
January 2003 to February 2006
Care For Life – Charleston, SC
• Responsible for oversight and care management of non-medical essentials for geriatric clients and their
families
• Nationally accredited geriatric care manager certification (CMC)
• Initiated program that standardized employee training for home care
aides
• Managed team of over 30 home care aides
Education
Harvard University 2001 - Cambridge, MA
Family Studies
Post-Graduate
University of North Florida 1996 - Jacksonville, FL
Sociology
Bachelor of Arts
University of South Carolina 1995 - Columbia, SC
International Studies
Bachelor of Arts