Data Marketing
Resume:
Robert J. Maurizio
Palatine, IL 60074
Experienced strategist, tactician, and writer seeking to help brands tell their story through creative messaging, data analysis, long term planning and market placement.
PROFESSIONAL EXPERIENCE
JESS3 Strategy Consultant June 2012 to November 2012
Worked on projects for:
Google Politics & Elections, NIKEiD, Rosetta Stone, ESPN, Red Bull Racing, American Express, NBCUniversal, Blackboard, and Intel.
• Helped inform digital brand strategy, brand management, and content strategy based on established goals and objectives.
• Evaluated client position in natural market and sought ways to expand through research.
• Liaised with the creative team to enhance and add value to creative work.
• Distilled insights from campaign metrics, Google Trends, and survey data to influence campaign strategy and messaging.
• Performed social media platform audits and competitive analyses to further understand client goals and opportunities for action.
• Assisted senior leadership team in new business pitches through research, creative conception, and the formation of presentations.
• Acted as brand storyteller through development of strategic narratives and writing copy for social assets.
• Executed client outreach to focus on earned media placement for infographics and other client assets.
• Leveraged many types of data to help create infographics and data visualizations for clients.
• Communicated ideas and plans to the client for feedback and discussion.
JHM Hotels Marketing Coordinator May 2011 to February 2012
• Planned, designed, and priced promotional packages and stay incentives.
• Produced marketing materials and distributed to clients and community.
• Built relationships through promotion of local businesses.
• Executed contract terms and hotel responsibilities at corporate and social events.
• Designed, revised, and negotiated contracts with outside vendors.
EDUCATION
Bachelor of Science in Public Relations August 2011
Illinois State University – Normal, IL (GPA: 3.4)
SKILLS
Microsoft Word, Excel, PowerPoint, Outlook, Publisher, Basecamp, SEO
Adobe InDesign, Photoshop
Google Docs, Trends, Analytics, AdWords
Facebook, Twitter, LinkedIn, Reddit, Pinterest
Contact this candidate