Manager Marketing

Miller Canning

. Nashville . 425-***-****

*************@*****.*** @millercan (twitter)

( Digital, Brand, Product, Marketing Strategist (

Since 1995 built, expanded and turned around small businesses or

departments within larger organizations. Passionate digital product

visionary with well-rounded skills in marketing, product management, team

management.

( Professional Experience (

New Business Boot Camp for Women, Nashville . 2012 --current

Teaching, coaching, and mentoring the next generation of women in business.

Canning and Associates, United States . 2007 --current

18+ years online product management and marketing experience, with

extensive experience overseeing content development, web site design,

user/customer experience, digital marketing campaigns, social media,

ecommerce, site analytics.

We help companies take a fresh look at their brand, product, metrics and

their customer experience.

. Took client's CPG product vision from back of napkin status to prototype,

market testing, brand development, refinement, build to launch phase. We

expect to see this product in large consumer stores.

. Developed concept for new retail platform for innovation team of

investors, articulated vision and created scenarios with benefits to

company, consumers, and partners.

. Develop product plans for the vision of artists and designers to grow

their businesses. Lead critical path decision making, off shore

fabrication vs. USA made consumer goods. Create, execute marketing plans.

. Managed mobile accounts, increased project opportunities, provided

oversight for development process of customer service flash applications,

TV & online commercials; ensure budget, quality and timeline expectations

exceeded.

. Framed the process and led design effort for revitalizing content and

navigation of health services and products portal. Based on models of

user journey and in collaboration with sales team, moved from company's

broad positioning statement to a differentiating and competitive stance,

specific user benefits, and a structured set of features.

Agencies: Modea Interactive., VisionPoint Marketing. Art: 2 Moon Gallery.

Mobile: Verizon Wireless, HTC, T-Mobile, Windows Mobile. Education: NCSU

MBA, NCSU Graduate Economics. Retail: Home Effects, Kandu Beads, Kandu

Couture Jewelry, Miller Canning Jewelry, Blue Mountain Organics, Confero,

Lowe's Home Improvement, Charlotte Overstock Warehouse, International Gem

Wholesalers, MakeYouBlush.com. Healthcare Technology: WPC Services.

Fitness: Fitness Together, Lock Fitness. Technology: Rackspace, Microsoft,

Atlas Technologies. Construction: Ryan Homes. Non-profit:

WatchKnowLearn.org, Visual Arts Exchange, fashionSPARK, Carolina's Minority

Supplier Development Council, Schnauzer Rescue of the Carolinas, Hind's

Feet Farm, World Vision, Lupus Foundation of America. Social Media: Olive

Republic

Modea Blacksburg, VA . 2010 -2011

Account Director

Provide oversight for mobile clients, direction for customer support

products, web, applications, marketing and advertising. Increase client

revenue, develop and deepen relationships with clients.

Miller Canning . *********@*******.*** . Page 2

Rosetta Stone, Rosslyn, Virginia . 2006 - 2007

Senior Director Online Product Strategy

. Redesigned and launched global e-commerce Web sites, resulting in

decreased cart abandonment, increased B2C, B2B ecommerce conversions, and

improved lead generation. Lift in revenue online 125%,

. Team drove product requirements, managed scope and resources.

. Built Global Online Product Management team challenged with owning the

user experience, online brand strategy, online merchandising and

marketing.

. Developed online retail, enterprise & education channel strategy to

generate leads, reduce call center activity, and drive revenue.

. Construct and articulate business needs including revenue objectives, and

cross-business unit product interaction; drive consistent documentation

and dashboards for gathering and managing requirements across all

products.

. Created international partner teams, resulting in attainment of emerging

market opportunities.

. Site received Eddie Award for Best Foreign Language Web Site.

Microsoft Corporation, Redmond, Washington . 1995 - 2001 and 2004 - 2006

Senior Product Marketing Consultant (2004 - 2006)

Developed Web site strategy for mobile embedded products, as well as launch

of Windows CE 6.0 and Windows XP Service Pack 2007. Participated in Windows

Live-MSN Global Marketing CRM team, developing and delivering merchandising

pre-sales demos for online products and services in domestic and

international markets, as well as integrating multiple product launches to

new Windows Live domain. Developed Sales training packages and coordinated

SME international training for Live Communications Server. Managed US

Small Business partnerships for Live Meeting and local offices adoption.

Business Development Manager, Encarta (1999 - 2001)

Created vision for partner content syndication strategy, as well as revenue

model for Web, print, and wireless initiatives. Controlled budget as high

as $20M, managed P&L, and oversaw as many as 3 Managers. Optimized

strategic marketing alliances with entities including Kellogg's, Coca-Cola,

Discovery, Pepsi, Warner Bros Music, BMG, and Noggin.

Lead Product Marketing Manager, Training & Certification (1998 - 1999)

Directed team developing and managing internal and external partnerships

while managing customer experience, technical and content update operations

for 10 private sites and 2 public sites.

Senior Online Product Marketing Manager, Microsoft Press (1997 - 1998)

Redesigned Microsoft Press marketing Web site to include marketing plan

development, site architecture, UI design, and content development,

resulting in 1.2 million unique users in first week.

Program Management (1995 - 1997)

Facilitated user interface design and implementation of Visual Studio 6.0

Web-based application samples into product. Created first developer network

chat rooms, opening dialogue on new coding techniques. Production Manager

for Sidewalk.com, developing production protocol and processes. Producer-

Managing Editor of

Microsoft Works. Production Manager of MSN News and MSNBC.com, supervising

12-member production staff for 3 daily online news editions. Created

production process for MSNBC.com.

Miller Canning . *********@*******.*** . Page 3

Nextel Communications Director of Online Product Management from 2002 -

2004

Set product development strategy and roadmap including prioritization of

new product and customer portal features. Headed online product management

and marketing teams focused on site production, online advertising and

marketing campaigns, and customer experience. Managed strategic areas to

include e-care, Web store, private-labeled aisles, and lead generation.

Orchestrated companywide technology initiatives to include CPNI, WNP,

credit rollouts, IP billing, and IVR, as well as integration of wireless

data products onto Nextel.com. Catapulted positive customer response rates

by 150%.

JP Morgan Chase Vice President of Web Strategy from 2001 - 2002

Drove integrated platform, information architecture, and user interface for

multiple credit card marketing and service sites, facilitating high-quality

and consistent customer experience. Provided key contributions as member of

branding team innovating "My Chase, My Choice" tagline and campaign.

( Entrepreneurial Experience (

MILLER CANNING Jewelry Design . 2007 - current

Jewelry Designer/CEO: Business development, branding, marketing, social

networking, merchandising.

http://www.etsy.com/shop/millercanningjewelry

Blush Group LLP, Seattle, Washington . 2003 - 2006

COO and Vice President of Marketing

. Created Gift of the Month Club, resulting in substantial revenue and

customer growth

. Branding, category development, procurement, merchandising, inventory

management

Publications:

500 Great Books by women, a reader's GUIDE * VIKING PRESS 1994

.

( Education (

M.A., Whole Systems Design

B.A., Psychology

Antioch University, Seattle, Washington

Southeastern Center for the Photographic Arts, Atlanta, GA

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