Manager Marketing

Location:

Palm Harbor, FL, 34683

Posted:

March 06, 2013

Contact this candidate

Resume:

Melanie A. Jantschek

***********@*****.***

Objective: Utilize my 15+ years of professional marketing, business

development, and client relationships to assist a prospective

employer to build, maintain, and grow key relationships with

existing and new clients and partners, while collaborating with

leadership and other strategic partners to elevate the

organization to new levels of success.

Collaborate with all level executives and leaders in outreach

efforts to gain awareness of new business opportunities in their

respective markets, to aide in the overall success of my

employer.

Dynamic, collaborative, organized, self motivated leader,

independent thinker, team player, ability to act quickly and

successfully.

Related Experience:

September 2008 - January 2013

AEI / Affiliated Engineers SE, Inc. (Gainesville, Tampa and

Orlando offices)

Client Liaison / Director of Business Development, Florida

Market

As the Client Liaison for AEI, a consulting engineering firm,

developing and maintaining business competiveness.

. Focus on building new and maintaining existing

relationships in the public and private sector.

. Manage and foster the development of partnerships and

alliances

. Collaborate with partners to effectively meet the

strategic growth needs and expectations of clients,

owners, and end users.

. Serve as Liaison between owners and partners to ensure

expectations and deadlines are met

. Developed and implemented Go/No Go process

. Maintain budget, meet annual revenue expectations,

increased market exposure and increased number of

teaming partners/opportunities

* Successful relationship builder

* Dedicated to success

* Well connected in Florida at many levels

Director of Business Development; initiate and maintain contacts

with key clientele and industry representatives, organizations,

governmental agencies, and partnering companies in the market

sectors serviced by AEI. Sectors included life science /

bioscience, research and development; university and state

colleges and associated teaching hospitals; healthcare

facilities, manufacturing facilities, County and municipal

partners and associated financial institution partners able to

bring funding to these projects.

. Track trends, implement strategies to better position

for upcoming opportunities.

. Generate leads and follow through on opportunities that

lead to contracting for engineering services.

. Follow industry publications to make suggestions and

implement strategies for continued grow and success.

. Establish marketing hours related to billable staff

members, budgeting and expenses.

. Work independently and with team members to develop

proposals and presentations for design projects.

. Develop yearly Strategic Plan and approach to business

building, working as a team member and independently.

. Develop and maintain client relationships at all levels.

. Strategize with internal staff in evaluating scope, and

maintaining the expectations of owners and clients,

including, "Service after the sale."

. Staff oversight and "rolling up sleeves" wherever needed

in times of deadline crunches.

. Conference planning and participation, advertising,

sponsorship, and organization membership.

. Participation on industry related Boards, Organizations,

and Committees, fundraising, outreach, advocacy and

partnering.

. Maintain Deltek Vision a client relationship database

(CRM); contacts, companies, leads, references and

projects.

Currently active in industry related organizations:

. BioFlorida

o Serving on 2013 Annual Conference Planning Committee, and Co-Chair of

Sponsorship Committee

o Participate annually in BioFlorida Legislative Days

o Served on 2011 Annual Conference Planning and Sponsorship Committee

o Serving on local chapter Leadership Committee and Programs Committee

o Fundraiser/sponsorship committee - Business of Biotech

o Regular attendance of all Florida Chapter functions

. Tampa Bay Partnership

o Applied Medicine and Human Performance - subcommittee member

o Participate in Legislative Days

. American Society of Healthcare Engineers

. Florida Healthcare Engineers Association, District meetings and Annual

Conference

. Society for Marketing Professional Services

o Sponsorship Committee Chair for two consecutive years - exceeding all

sponsorship goals

o Served on Golf Committee for three years, raising funds for Big

Brothers Big Sisters

. Greater Tampa Chamber of Commerce

. Construction Owners Association of America

. Florida Association of State Colleges

. Society of American Military Engineers, sponsorship Committee for 2013

Scholarship Golf Tournament

. Florida Educational Facilities Planners Association

February 2005 to July 2008

KCI Technologies, Inc. (Tampa and Orlando offices)

Director of Marketing and Business Development

A Engineering News Record (ENR) Top 100 ranked engineering firm,

hands on / leadership position directing the branding and growth

in market presence and market share for an otherwise unknown

design and service provider.

Responsible for the development and oversight of a department

that was not already in place. Create and maintain marketing

collateral materials, proposal responses to "request for

qualifications and request for proposals" and presentations.

Database maintenance (and selection, Cosential)

Developed agenda and lead a bi-weekly marketing meeting to

review prospective projects/clients, current leads, Go/NoGo,

packages in progress, and follow up on current and upcoming

opportunities.

Initially hired to raise awareness in the industry and open

doors for business opportunities, which had been in the area but

virtually unknown for nearly nine years.

Successful in raising awareness and winning new clients for

several business groups within the Florida operation.

Tapped by former SE Regional Manager to establish and lead a SE

Business Development Committee to facilitate the sharing of

resources and communication between, initially three, and at

departure six offices in the SE Region of the company. This

committee encompassed Business Development, Marketing and Senior

level managers, and executives within the SE Region of company.

Served on internal committee's with other corporate managers and

executives for the selection and implementation of new marketing

and management tools.

Past participation in industry related organizations:

. Associated Builders and Contractors

. American Society of Civil Engineers

. American Society of Highway Engineers

. Florida Engineering Society

. Floridians for Better Transportation

. Florida Engineering Society

August 2004 - February 2005

PBS&J Architecture Division (Atkins)

Business Development Manager for the architecture division,

working directly with the Division Manager and Senior Vice

President to develop strategies to grow the group to a $20 M

business.

Conducted monthly managers meetings.

Development of opportunities, collateral materials, and database

maintenance.

Responsible for Florida presence in; Miami, Orlando, Tampa, and

Jacksonville, as well as Austin, Texas; markets in higher

education, retail/hospitality/resort, federal, aviation, and

municipal disciplines of services.

April 2001 - July 2004

King Engineering Associates

Assistant Marketing Manager/Marketing Coordinator, developed and

refine collateral materials, database of project related

information, preparation of related marketing documentation in

association with company executives and management team members.

April 1997 - April 2001

Tampa Bay Engineering - TBE Group - Cardno TBE

Marketing / graphics coordinator, development of all marketing